The document discusses the evolution of music videos from their origins in the 1960s to present day. It traces how music videos started as a way for bands like Queen and The Beatles to promote their music when they could not appear on TV shows, and became a major marketing tool with the launch of MTV in 1981. While music videos were not hugely popular at first, attracting only younger viewers, their audience grew over time. Today, music videos are a major business and influence many aspects of popular culture, though some question their future as more people access music illegally online rather than watching official videos.

2.  A music video or a video for a song is a short film
integrating a song and imagery for a targeted audience
for promotional or artistic purposes. Modern videos
nowadays are made and used for a marketing device
intended to sell the product and make sure people are
aware of the music available. Some music videos blend
different styles, such as animation and live action. Many
music videos do not interpret images from the song's
lyrics, making it less literal than expected.
The first music channel was MTV, and the first music
video to be broadcasted on this channel was ‘The
Buggles – Video killed the Radio Star’.

3.  The first music video is normally accredited to ‘Queen’ in the
1970s which was for their latest single 'Bohemian Rhapsody‘. in
November 1975, found they were unable to appear on BBC TV's
Top Of The Pops due to tour commitments. Therefore they then
spent two days and under £4,000 on video recordings to be
shown instead.
 This then inspired other artists to do the following starting in
the 1980s, making just enough videos to be able to sustain an TV
show, called MTV (music television).
 However, Queen weren’t the first band to do this, the Beatles
were always at the forefront of the technology of music.
They had achieved worldwide fame in 1965, but then decided
that they no longer wished to appear on television or play
live because it interfered with the freedom and creativity
they found in studio recordings.

4.  The music video was created for the practical purpose of they
couldn’t physically appear on every music television show
throughout the world to promote their single. After
establishing this, they then decided they no longer wanted to
appear on television, or do live performances in general
because it was interfering with the freedom and creativity
they found with studio recordings.
 Therefore people wouldn’t be able to watch them live or
appearing on television so they created a video so the audience
could continue to watch and listen to their music. And they
could carry on being successful worldwide, like they already
were.

5.  1965 was when the ‘Beatles’ made a series of promotional
films to be broadcasted on television worldwide. This videos
consisted of 'We Can Work It Out', 'Day Tripper', 'Help!', 'Ticket
To Ride' and 'I Feel Fine‘. They started to create videos because
they didn’t feel that it was physically possible to appear on
every TV show to promote their music.
 However in the 1980s was when the first video was fully
flourished thanks to the creation of MTV (Music Television). At
first the show wasn’t a success like the creators thought it
was going to be. Only the younger generation (children) were
interested in watching it, meaning it had a slow start to the
television industry. Younger children were more interested in
music meaning they wanted to watch the show instead of
adults. As more videos were created and aired it interested
the likes of teenagers, adults and elders and the population
of the world watching it gradually started to increase, and
to this day now has 340million viewers worldwide, which is a
staggering amount compared to how the show started off.

6.  MTV (music television) based their success on the music
video because they were the first ever music channel to
come about and present music videos on air. Ever since
1981 MTV has been know worldwide with more than 340
million viewers today which shows that it has been
extremely successful.
 The successful music channel has changed the world of
fashion, movies and music itself. It has been credited to
creating the likes of Michael Jackson and Madonna.
 However when the show was first presented on
television in 1981, no one took an interested in the show
except from the younger generation (children)., meaning
that it wasn’t very successful
at first and the creators weren’t too sure if the show
would
be a success or not. As time went on, the show picked
up more viewers and has risen to where it is now.

7.  Since MTV was created and aired, more and more music videos
were created because artists were influenced by what they had
seen on television and knew it would be a good way to promote
their singles. Back in 1980 not many artists/bands had the amount
of money that some did to be able to create a video for their
music. However as the music industry developed this meant more
money was being earned and they could afford to create one.
 When the first music video was presented, it wasn’t very technical
because the music industry didn’t have a great amount of money to
work with, and not much technology had been invented. This is
extremely different to nowadays because there are all different
types of lighting, sound, camera shots etc that are used when
creating a music video and a lot of money is spent towards it to
achieve a successful video for the viewers to watch.
 Dress has become very important in music videos since the first
one was every released. Making sure that their clothing is
modern, fashionable and will stand out on the video is very
important, sometimes to more artists than others. For example
Jessie J and Lady Gaga have a very unusual dress sense
but have creative ideas to make their costuming stand out to the
audience watching the video.

8.  The purpose of music videos today is so artists/bands can
promote the music they bring out and so people have
something to watch as well as listen to their music. This is a
good and successful idea that the music industry created
because it makes more of a profit for those who create a
video for their music. It also gets their new material more
noticed by the audience that watch music channels.
 A lot of artists are now starting to advertise other brands
within their music video to help promote other products. This
means they will receive money from the company they are
going to organise their brand for, and that way will help
them make a profit.
 Music videos are created nowadays to make a profit for the
artist and they music company that have signed them . Even
though the music video itself doesn’t get a profit, because the
music company have to pay to have it on television, but they
receive a profit because the targeted audience know the music
is available to buy, if they choose not to download illegally.

9.  I believe the music video does have a future because since they
started in 1980 they have been very successful and a lot of artists
and bands do now create their own music videos for their
material, meaning that it is successful. However they do cost a lot
of money to create because a lot of effects and presentation goes
into them to make them worth watching, for example the
effects, camera shots, costuming etc. The technology within music
videos has developed a lot since they first ever started making
them.
 I believe that if the artists or managers of the artists can afford
to keep creating videos for their music material then there will
definitely be a future in video making for music.
 On the other hand, I don’t think much will change within the future
of music videos because they already have so much technology
involved to make them look effective and attract the targeted
audience so not much can be added to make them different.
Because of this, it could lead to not as many people watching them
because it is all the same type of material on the video, meaning
they will get less viewers and may stop creating them.
Personally I think it will be years before this happens in the music

10.  Depending on the song, depends on how the video can
be. For example if an artist creates a slow song
then I personally don’t think the video should have
a lot going on within the different scenes, crazy
outfits or have a lot of different effects. I think this
because if you have a slow song you need the video
to carry out the mood of it, if not it won’t fit in and
it may not be successful for the targeted audience.
An example of this is Adele – Make me feel your
love. This video consists of simple scenes of her in
her dark bedroom with a lamp on in a city. This
setting gives the audience the idea of the song, which
is about love.
 It is a completely different style of video if you
have a fast tempo song. In a video for this you would
consider having different effects and camera shots
and crazy outfits and makeup to convey what type
of song it is to the targeted audience. An example of
this is Lady Gaga – Just Dance. This video consists of
all different ‘drunken’ scenes, crazy outfits/makeup
and a variety of camera shots, effects and
movements. This fits in well with the type of song it
is because it is a fast song so you need a lively video
to match it, which this is.

11. As you can see from the music video timeline, it started way back in 1930 with
the introduction of musical films. More bigger business’s such as YouTube and
iTunes begun quite late into the music industry, the year of 2005. As you can
also see from the timeline above the presentation of the filming changed
massively as the music video business expanded. Coloured filming got brought
in and then it continued with effects, camera shots etc.

12.  VH1 (Video hits one) is an American cable television network that is
based in New York City. It was first ever launched on 1st January 1985 on
the cable music channel. This channel is the sister of MTV but it targets
a slightly older demographic audience focusing on the lighter, softer
side of popular music including artists like Tina Turner, Elton
John, Billy Joel etc.
 This programme tends to play more jazz and R&B artists compared to
what MTV did. It also has a higher rotation of urban-contemporary
performers. It still occasionally plays music videos and the ‘Top 20
Video Countdown’ but it has a more recent claim to fame in the area of
music related reality programming.
 Diversification – VH1 continued to get more diverse
and teen based with its music selection in the late
1990s. Various late night rock shows were shown on
VH1 featuring alternative rock and metal videos from
1980s to 1990s. Eventually it starting to feature harder
rock acts such as Metallica, Foo Fighters and
Red Hot Chili Peppers.
 Around late 2002 they begun to play mainstream rap musicians, artists
like Eminem, Snoop Dogg and Jay-Z.

13.  YouTube is a video sharing website that users can upload, share and
view different videos. This company is based in San Bruno, California
and uses other software like Adobe Flash Video.
 The video’s don’t just have to consist of music, they can be clips from a
television show, or a video of someone doing some tricks, for
example.
 YouTube was founded by Chad Hurley, Steven Chen and Jawed Karim
who were all employees of PayPal. Hurley and Chen
developed their ideas for YouTube in the
early months of 2005. It started with an
investment of $11.5 million.
 YouTube offered a beta test in May 2005
which was 6 months before the official
launch of the website in November 2005.
 YouTube rapidly expanded and by July 2006 had up to 65,000 videos
added everyday onto the website and it was receiving 100 million
video views per day.
Current
Headquarters in San
Bruno, California.

14.  In conclusion to the evolution of the music video, I can tell from the
research I have gathered that the technology and the way they are
made has improved a lot over the years and more are now available
to the targeted audience of the videos. This shows us that a lot of
work has been done to improve the quality and effects of the music
videos released for each song. However I also found out that not all
artists could afford to create a video for their songs, therefore
there was only few out many years ago. Since then, websites have been
brought out worldwide, for example YouTube, so individuals can
watch music videos when and how they want.
 Also by doing this project I found out background information about
the Beetles, and their story behind why they created a music video for
there single. I found this useful because when I come to create my own
video, I will also know background information myself, about the
production of music videos.
 However I also come to the conclusion that more individuals are
downloading music illegally, or off free websites, so this may lead
to them not watching the videos that are produced with the song.
Therefore this will decrease the population of people who do watch
videos and they won’t be as successful as what they are today.

15. Throughout completing my research I used a variety of different useful websites to
help me collect the right information to include about the evolution of music videos.
 http://www.google.co.uk/search?um=1&hl=en&biw=1024&bih=694&tbm=isch&o
q=VH1+&aq=f&aqi=&safe=vss&surl=1&q=VH1 – I used Google images for all of the
pictures included in this slideshow.
 http://en.wikipedia.org/wiki/VH1 - Information about VH1.
 http://en.wikipedia.org/wiki/YouTube - Background information about the launch
of YouTube.
 http://timerime.com/en/timeline/596148/A+History+of+the+Music+Video/ -
Timeline and history of the music video.
 http://en.wikipedia.org/wiki/Music_video - Definition of the music video.
Whilst doing this project I collected a lot of my research from Wikipedia and other
relevant websites that could help me get the background information I needed.

16.  Give a conclusion please
 I would also like a bibliography
Initial Grade C