1. FUTURE BRANDS Alexandra Kalouta Professor: Tom Klinkowstein

2. Alexandra Kalouta Professor: Tom Klinkowstein About Brands 60’s & 70’s Specific Objective Denotative

3. Alexandra Kalouta Professor: Tom Klinkowstein 80’s & 90’s Holistic Suggestive Connotative About Brands

4. Alexandra Kalouta Professor: Tom Klinkowstein Today Interactive About Brands

5. Alexandra Kalouta Professor: Tom Klinkowstein Today Value About Brands

6. Alexandra Kalouta Professor: Tom Klinkowstein Today Value Values About Brands

7. Alexandra Kalouta Professor: Tom Klinkowstein The public’s voice has become stronger than ever. About Brands

8. Alexandra Kalouta Professor: Tom Klinkowstein Future Brands Before

9. Alexandra Kalouta Professor: Tom Klinkowstein John Future Brands Before

10. Alexandra Kalouta Professor: Tom Klinkowstein John Future Brands Before

11. Alexandra Kalouta Professor: Tom Klinkowstein John “ A Cool Car” Future Brands Before

12. Alexandra Kalouta Professor: Tom Klinkowstein John “ A Cool Car” + Future Brands Before

13. Alexandra Kalouta Professor: Tom Klinkowstein John “ A Cool Car” + = “ Cool John” Future Brands Before

14. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After

15. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After

16. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After

17. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After

18. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After

19. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After

20. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After

21. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After

22. Alexandra Kalouta Professor: Tom Klinkowstein The product gradually disappears. Future Brands

23. Alexandra Kalouta Professor: Tom Klinkowstein The product gradually disappears. The consumer is the Brand. Future Brands

24. Alexandra Kalouta Professor: Tom Klinkowstein Project Information gathering tool

25. Alexandra Kalouta Professor: Tom Klinkowstein Project Findings: People “live” online More than 20 members in less than 2 days

26. Alexandra Kalouta Professor: Tom Klinkowstein Project People “live” online More than 20 members in less than 2 days Micro-communities Common characteristics, interaction & conversation Findings:

27. Alexandra Kalouta Professor: Tom Klinkowstein Project People “live” online More than 20 members in less than 2 days Micro-communities Common characteristics, interaction & conversation Confidence Positive reaction when taking about themselves Findings: We Are Kings

28. Project Alexandra Kalouta Professor: Tom Klinkowstein VIDEO Guidelines Creatively amateurish aesthetic No “BIG” idea. A celebration of the “ small ”. Online life, non invasive. The public will complete the message

29. Alexandra Kalouta Professor: Tom Klinkowstein Project