What to Blog About?

WHAT TO BLOG
ABOUT
CREATE YOUR FIRST BLOG WITH ALEK
www.AlekStanojevic.com

YOU CAN START A BLOG BY WRITING ABOUT
YOURSELF, YOUR HOBBY, YOUR FAVORITE MUSIC,
YOUR DOG... LITERALLY ANYTHING.
CREATE YOUR FIRST BLOG WITH ALEK – WHAT TO BLOG ABOUT

WHILE IT MAY BE EASIER TO MANAGE ONE BLOG
ON MANY TOPICS, IT DOES NOT ALWAYS MAKE
GOOD SENSE TO DO SO, BECAUSE YOU WILL END UP
LOSING A FOCUSED NICHE.

HAVING A NICHE TOPIC FOR YOUR BLOG IS
ADVANTAGEOUS BECAUSE IT BRINGS IN LOYAL
READERS WHO ARE SPECIFICALLY INTERESTED IN
YOUR TOPIC, AND WHO WILL BOOKMARK YOUR
BLOG OR SUBSCRIBE TO IT VIA RSS FEEDS.

HAVING A FOCUSED TOPIC ALSO MAKES YOUR
BLOG MORE ATTRACTIVE TO ADVERTISERS WHO ARE
LOOKING FOR SITES WITH CONTENT THAT IS
RELEVANT TO THEIR PRODUCT OR SERVICE.

WRITING ABOUT A SPECIFIC TOPIC WILL ALSO BUILD
YOUR CREDIBILITY, ESPECIALLY IF YOUR POSTS ARE
REFERENCED BY OTHER BLOGGERS WRITING ON THE
SAME TOPIC, ESTABLISHING YOUR REPUTATION AS
AN AUTHORITY OR EXPERT ON THAT SPECIFIC FIELD
OR TOPIC.

HOW DO YOU
CHOOSE A TOPIC
TO BLOG ABOUT

Write about something that
interests you. Do not choose
a topic just because you think
it’s popular, or because you
think advertisers will like it.
1. PASSION

Readers will sense if you are
truly passionate about what
you are writing about. If you
choose a topic that you’re not
really interested in, your lack
of expertise will show
through.
1. PASSION

No one wants to read
something that the writer is
just 'hacking out' for the sake
of having something to post.
1. PASSION

It also takes time and effort
to become a popular or
successful blogger, and it
doesn’t happen overnight.
1. PASSION

So ask yourself:
“Am I willing to write about
this theme for several weeks,
months, or even years?”
1. PASSION

If not, then it’s better for you
to choose another topic.
1. PASSION

If you are knowledgeable in
your chosen topic, then you
should not have any problem
coming up with fresh content
as the days go by.
2. KNOWLEDGE

If you are NOT knowledgeable
in your chosen topic, then
chances are you will one day
run out of things to say, and
that spells the death of your
blog.
2. KNOWLEDGE

Find out if you have enough
to say about your chosen
topic. You should also have
access to good sources and
reference materials that can
help you write about your
topic.
2. KNOWLEDGE

If you have good content,
traffic to your blog will
increase.
2. KNOWLEDGE

While you should not choose
a topic simply because it’s
popular, it is sensible to
consider a theme that a lot of
people would want to read
about.
3. POPULARITY
3. POPLUARITY

Doing this ensures that there
will be a large market for your
content.
3. POPULARITY
3. POPLUARITY

Blogs about technology,
politics, pets, sports, and
making money online are
among the most popular
topics in the net today.
3. POPLUARITY

Pursue these topics only if
you can offer something
more valuable than what
others blogs are already
offering.
3. POPLUARITY

It’s all about striking a
balance and finding the right
niche. If your aim is to make
money out of your blog
through advertising or
sponsorships, then…
3. POPLUARITY

…consider the less popular
themes that only a few seem
to be blogging about, but are
still broad or popular enough
to gather a healthy following.
3. POPLUARITY

In short, choose a popular
enough topic, but one that’s
not too popular or your blog
will be drowned out by the
competition.
3. POPLUARITY

Remember that you want to
build a community among
bloggers, and not create
competition.
3. POPLUARITY

What good would it be to
blog about something that
nobody will care about by
next year?
4. POTENTIAL
4. TIMELESS

When deciding on a topic for
your blog, choose one that has
the potential to persist ‐ a theme
that even the succeeding
generations will appreciate
reading in the future.
4. POTENTIAL
4. TIMELESS

If you really want to write
about a common topic, then
set yourself apart by giving it
a twist. Use a different angle
or write it for a specific group
of people.
5. TWIST

Instead of just writing reviews
about the latest apps, why
not make a blog that shares
how‐to’s, tips and tricks, and
useful 'hacks' for specific
apps?
5. TWIST

If one of your aims is to make
money out of your blog, then
you should consider a topic
that has obvious potential
income streams.
6. INCOME

There are many different
ways to earn money through
blogging such as affiliate
programs, Google Adsense,
etc., but not every topic is
suitable for each of them.
6. INCOME

NOW THAT YOU KNOW WHAT TO
BLOG ABOUT AND HOW TO CHOOSE
YOUR BLOG TOPIC, IT’S TIME TO THINK
ABOUT YOUR BLOGGING PLATFORM

THIS IS WHY I INVITE TO READ THE
NEXT PRESENTATION…

WHY
WORDPRESS

WE WILL DISCUSS IN MORE DETAILS
ABOUT THE REASONS WHY
WORDPRESS IS THE MOST POPULAR
BLOGGING PLATFORM IN
THE WORLD, AND…

…WHY IT MAY BE THE BEST
AND EASIEST OPTION FOR YOU
TO CREATE YOUR FIRST BLOG.

THANKS FOR READING
alekstanojevic.com/work‐with‐alek

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What to Blog About?

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