2. There are quite a few terms that are
thrown around that we should
define
3. WORLD WIDE WEB
A series of interlinked documents built on the HTML
standard and viewed over the Internet using a web-
browser
Anyone remember the web? Anyone remember
HyperCard? It was hypermedia. The linking of
images and text.
4. JARGON
WHAT ARE THEY TALKING
ABOUT?
Q: How often do you not understand what all these
damn kids are talking about?
10. HOSTING
Server - server is a physical computer dedicated to running one or more such services
(as a host) to serve the needs of users of the other computers on the network.
Content Delivery Network (CDN) - will serve up content based on streaming
content. This make users able to view large files without waiting for a download time
POPULAR SERVICES:
Mindshare
Rackspace
Amazon
Apple iCloud
Depending on the computing service that it offers it could be a database server, file server, mail server, print
Types of serveres:
server, web servers
Proper research is not conducted at the beginning
You realize that you don’t have any hosting
You don’t realize the impact of the application
11. PLATFORM
A platform is the type of supporting software the server is set-up to handle.
Most Popular platform that servers install today is LAMP
Pending on the type of platform that is set-up has a huge impact on how the site is built.
13. FRONT-END
The shinny fancy end
THIS IS WHERE YOU WILL FIND:
Everything you see in your browser
Everything that loads in your browser including analytics
Programming work for what is the “presentation layer”
Now we are moving forward a little bit. This is the
end that the user sees. Front end developers are
commonly the ones that build your applications.
14. FRONT-END - Types of Terms you may hear refered to as
front-end
HTML - HyperText Markup Language (HTML) HTML elements are the basic
building-blocks of webpages.
HTML 5 - HTML5 is a language for structuring and presenting content for the
Internet. It is the fifth revision of the HTML standard and is still under
development. Its core aims have been to improve the language with support for
the latest multimedia while keeping it easily readable by humans and consistently
Flash - Adobe Flash (formerly Macromedia Flash) is a multimedia platform used to
add animation, video, and interactivity to web pages.
JavaScript - JavaScript is a dynamic language that provides
CSS - Cascading style sheets - used to simplify the coding of the site
Others:
Javascript*
AJAX*
Action Script*
*de$ined
in
glossary
15. HTML
The foundation of the entire digital experience.
HyperText Markup Language
Cascading what?
AJAX (stuff happening on the page without reloading)
16. Q: Why all the hype?
Itʼs just a fancy way of referring to an entire collection
of services.
The formal specification will not be ready for years.
http://ishtml5readyyet.com/
17. OPEN SOURCE
Globally community supported idea
Public license, meaning that it is free
If you loose your developer you can find another
Not without risk but manageable
one developer completed ex and less expensive
18. BACK-END
The application end of the operation
THIS IS WHERE YOU WILL FIND:
Webserver software
Databases
Content Management Systems
Additional programming for things not seen by the user
“Back-of-house” operations
19. MOBILE
Q: How often do you not understand what all these
damn kids are talking about?
20. MOBILE
Mobile Awareness – Mobile phones are packed with sensors (light, accelerometer,
compass, gyroscope, gps, and soon, NFC chips)
SDK – Software Developer Kit - a set of development tools that allows for the
creation of applications for a certain software package, software
framework, hardware platform,computer system, video game console, operating
system, or similar platform.
LBS – Location Based Services - an information or entertainment service,
accessible with mobile devices through the mobile network and utilizing the ability to
make use of the geographical position of the mobile device
Near Field Communication – allows for simplified transactions, data exchange,
and wireless connections between two devices in close proximity to each other,
usually by no more than a few centimeters. It is expected to become a widely used
system for making payments by smartphone in the United States.
22. BANNERS
Q: How often do you not understand what all these
damn kids are talking about?
23. BANNERS
There are Two Variations of Banners
1. Standard Banners - One-click banners with simple
messaging and animation
2. Rich-Media Banners - provides more opportunity to
create a more engaging experience utilizing video, more
animation or intense interaction
Q: Do you click on a banner? Never say you donʼt
know anything about them because you should.
Q: Do you know what the acceptable click through
rate is? .03%. Itʼs True. Look it up.
24. STANDARD BANNERS
- Small Flash interactions with one click-through
destination
- Small build size (30-40k) limiting the amount of flash a
developer or creative can use
- Limited Messaging
- Generally 6-10 weeks
Q: Do you click on a banner? Never say you donʼt
know anything about them because you should.
Q: Do you know what the acceptable click through
rate is? .03%. Itʼs True. Look it up.
25. STANDARD BANNER SIZES
Annoying boxes that no one clicks on but yet are a great
profit center for many, many agencies.
PIXELS NAME
300x250 MED. RECT. (MPU)
728x90 LEADERBOARD
160x600 WIDE SKYSCRAPPER
*Note - all banners must have a back-up gif or jpeg delivered with creative
Q: Do you click on a banner? Never say you donʼt
know anything about them because you should.
Q: Do you know what the acceptable click through
rate is? .03%. Itʼs True. Look it up.
NOTE: And a good source of low hanging fruit for
awards
26. STANDARD BANNER SIZES
Q: Do you click on a banner? Never say you donʼt
know anything about them because you should.
Q: Do you know what the acceptable click through
rate is? .03%. Itʼs True. Look it up.
NOTE: And a good source of low hanging fruit for
awards
27. BANNER SPECS
Q: Do you click on a banner? Never say you donʼt
know anything about them because you should.
Q: Do you know what the acceptable click through
rate is? .03%. Itʼs True. Look it up.
NOTE: And a good source of low hanging fruit for
awards
28. BANNER SPECS
Q: Do you click on a banner? Never say you donʼt
know anything about them because you should.
Q: Do you know what the acceptable click through
rate is? .03%. Itʼs True. Look it up.
NOTE: And a good source of low hanging fruit for
awards
29. BANNER DELIVERY FLOW
Ad
Media Website/
Creative Serving
Co Platform
Network
.swf tags
.gif/.jpeg
30. STANDARD BANNER SIZES
additional sizes that you may find on your media buy
PIXELS NAME
180x150 RECT.
300x600 HALF PAGE AD
120x600 BUTTON 2
88x31 MICRO BAR
Q: Do you click on a banner? Never say you donʼt
know anything about them because you should.
Q: Do you know what the acceptable click through
rate is? .03%. Itʼs True. Look it up.
NOTE: And a good source of low hanging fruit for
awards
31. RICH-MEDIA BANNERS
- Banners that provide more creative flexibility
- Can drive to multiple locations
- Multiple Messaging
- Can go beyond the standard sizes (dimensions and
weight)
- Generally 12-16 weeks
Q: Do you click on a banner? Never say you donʼt
know anything about them because you should.
Q: Do you know what the acceptable click through
rate is? .03%. Itʼs True. Look it up.
32. Rich-Media Banner Sizes
Build an engaging experience, however, must use thrid
party media suppliers to deliver
Types of Rich Media Banners
NAME FUNCTION
Expandable expands beyond the confines of the traditional banner. Multiple Flash panels can be launched by a
click, roll-over or auto-initiation.
Polite Load can serve larger files without disturbing the loading of the page’s content. It is a Flash-enabled
banner that uses “polite,” sequential downloading and proprietary compression
Video-Unit ability to play videos within a banner
33. RICH MEDIA DELIVERY FLOW
RM
Creative Websites
Platform
.swf Ad
.gif/.jpeg Serving
Network
tags
35. OTHER ONLINE MEDIA
FaceBook Ads - Image and text, or Video and text
SEO - Search Engine Optimization (organic)
SEM - Paid Search Media (pay by the word)
Google Ads - Image and text only
Q: Do you click on a banner? Never say you donʼt
know anything about them because you should.
Q: Do you know what the acceptable click through
rate is? .03%. Itʼs True. Look it up.
36. Formats
What is the difference between all
of them?
Q: How often do you not understand what all these
damn kids are talking about?
37. File Formats
Flash
- .fla - Flash Source File
- .swf - Final output file from flash
- .flv - Flash Video player (used for sites and Banners)
Image
- .png - portable network graphics
- .jpeg - compression of digital photography
- .gif - graphics interchange format - low bit map (animated .gif)
- vector - use of geometrical points to create an image in computer graphics
Video
- .mov - apple’s QT
- mpeg-4 - windows standard
- .avi - Audio/Visual media Container created by Microsoft
38. APIs
I hear this all the time - What are
they?
Q: How often do you not understand what all these
damn kids are talking about?
39. APPLICATION PROGRAM INTERFACES
It servers as an interface between different programs
and facilitates their interaction.
Used in more places than you think
Have you ever used Facebook to log onto another
website? Or Twitter?
40. APIs
Basically, someone spends
time and money developing a
service and gives you the
ability to interface with it
through your own website
Why can they screw you hard?
