Key presentation on enterprise mobility delivered at the SAP Saphila conference Sun City 2010

1. Mobilise your enterprise
to its full potential
Gerard Sofianos – Britehouse Mobility

2. Mobilise your enterprise to
its full potential
Mobility
in context
Business mobility
Business mobility
strategy
Business mobility
architecture

3. Mobilise your enterprise to
its full potential
Mobility
in context
Business mobility
Business mobility
strategy
Business mobility
architecture

4. Mobility in context

5. Mobility in context
Our personal mobility devices are an extension of ourselves

6. Evolution of mobile devices
Dr. Martin Cooper of Motorola, made the first US analogue mobile phone
call on a larger prototype model in 1973
Codenamed project Venus, the Apple QuickTake 100 was launched at
the Tokyo Mac World in February 1994
In 1996, recognising the importance of GPS to civilian users as well as
military users, Bill Clinton declared GPS to be a dual-use system and
establishing an Interagency GPS Executive Board to manage it as a
national asset
The Newton was the first successful PDA. Introduced in 1993, it paved
the way for such things as the Palm PDA, Pocket PC
Flint's thesis paper, written in the 1932, the barcode technology has
become our everyday companion

7. Evolution of mobile devices

8. What is the real question?
Without mobility will our
business will be left
high and dry?
How do we leverage
mobility to our advantage?

9. Mobility in context
Our personal mobility devices are an extension of ourselves
and our ‘work lives’
SMS

10. Twitter case study
twitter.com 78%
m.twitter.com 14%
SMS 8%
We quickly understood that we were doing
Twitter for iPhone 8% users a disservice by not having a great client
on each of the major mobile platforms. So, we
Twitter for Blackberry 7%
took a similar approach with Twitter for
TwitPic 4% BlackBerry and Twitter for Android, which
launched a new version this week.
TweetDeck * 3% This strategy has been quite successful. Total
mobile users has jumped 62 percent since mid-
Echofon * 3% April, and, remarkably, 16 percent of all new
users to Twitter start on mobile now”
Google Friend Connect 2%
“Indeed, 46 percent of active users make mobile
Uber Twitter 2% a regular part of their Twitter experience”.
* Represents multiple clients on mobile and desktop

11. The evolution of mobility device
usage in business
Social Networking Unified Comms
Transactional = BUSINESS
Mobile
applications
Email and
browsing
SMS

12. Mobilise your enterprise to
its full potential
Mobility
in context
Business mobility
Business mobility
strategy
Business mobility
architecture

13. Mobility operates from
the industrial to the flashy space

14. Business mobility is about
business transactions
1 Paper based transactions are concluded digitally
Proof of delivery Invoicing
Sales orders Works orders
Inspections Audits/surveys
Approvals/submissions Trip sheets
Receipts Transfer orders

15. Business mobility is about
market awareness and field intelligence
2 Mobilises and speeds up field processes
Field marketing Stock taking
Surveys Credit applications
Planograms Campaign management
Collateral management

16. Business mobility is about
operational awareness and control
3 Operational measurement and control
Barcode reading Scanning
Time stamps GPS locations
Reports Operational KPI‟s
Usage metrics Real-time data flow

17. Enterprise mobility is about
real value to business
4 Real return on investment
Top Line ROI Improved Revenue
• Sales
• Customer service
• Market intelligence
Bottom Line ROI Cost Savings Sales
• Time
• People
• Errors

18. Mobilise your enterprise to
its full potential
Mobility
in context
Business mobility
Business mobility
strategy
Business mobility
architecture

19. Strategic considerations
Enterprise Mobility strategy must address all aspects of business,
1
customers, staff, suppliers and stakeholders
2 Enterprise Mobility is a continual evolution – Roadmap
3 Not only about the „sexy‟ technology, diversity is the only standard
4 Enterprise Mobility must be driven from top down as a business strategy
5 Foundation is based on solid architectural design principals

20. Strategic considerations…
assessing the paradigms
Custom Application Thin vs Rich „Smart
„Out the box‟
development extensions applications mobility'
• No architecture • Low risk • ERP • Functionality • MEAP
expansions
• Single focus • Test and use • On browser • Process Centric
• Modules
• Silo approach • Limited • Coverage • Role Based
disjointed
customisation engagement.
• No strategy • Functional
• Fragmented
• Speed to speed • Diversity Matrix
• Rich client technologies
market
• WiFi, LAN, 3G • Rule of 3
• Device • Single function
• Domain IP field
dependent • Connectivity
marketing
dependant

21. Mobilise your enterprise
to its full potential
Mobility
in context
Business mobility
Business mobility
strategy
Business mobility
architecture

22. Design considerations
1 Embrace diversity – OS, device, communications, back office and users
2 Mobile device management is cornerstone to success
3 Mobile device security is a key aspect of enterprise mobility strategy
4 Integration is a major challenge and at the heart of a strategic architecture
5 Operational support is imperative to success
6 Allow for smart mobility – both on & off Line

23. Enterprise mobility platform
Device types
Mobile user roles
Operational reporting
Mobile applications
Direct Store Sales Force Field Marketing Other 3rd Party
Deliver Automation Consulting Applications
Reporting
Reporting
Integration layer
Mobile Business Framework
Mobile Device Security – MDS
Mobile Device Management – MDM

24. Presented by
Gerard Sofianos
www.britehousessd.co.za
Created by
Alessandro Bottega
www.presentationmatters.co.za