We shared our landing page in a few Facebook groups to test our startup idea and gain feedbacks. In the next days we ended up on Product Hunt, Fast Company and Gizmodo. We weren't ready for it and ... we'd like to share with you what we learned during the unplanned launch of Earlyclaim.com

1. PRODUCT HUNT vs FAST COMPANY vs GIZMODO
…when not planning or ready to launch…
WHICH IS THE MOST
EFFECTIVE FOR YOUR
ST RTUP

2. BACKGROUND AND CONTEXT
We are a startup called Earlyclaim.
On August 9th 2014 we released a basic landing page in a few Facebook groups
to test our idea and gain feedbacks.
In the next 6 days we were (unplanned) featured on Product Hunt, Fast
Company and Gizmodo: we were not ready for them.
We would like to share with you what we learned.

3. THE METRICS
For each source, we looked at the first 3 days since they started
generating traffic:
Unique
Visitors
Bounce
Rate
Device
Type
Countries
Reached
Continents
Split
Top 10
Countries
*As we weren’t expecting to launch,
metrics are basic google-analytics info

4. THE TIMELINE
Launch
9th 10th 11th 12th 13th 14th 15th
Product Hunt
Gizmodo
Fast Company
August 2014
Twitter
Flame

5. PRODUCT HUNT
3095
unique visitors
75.2%
bounce rate
Desktop 86.1%
Mobile 10%
Tablet 3.9%

6. PRODUCT HUNT
TOP 3 CONTINENTS
(% of unique visitors)
1. Americas 52.2%
2. Europe 29.2%
3. Asia 14.7%
TOP 10 COUNTRIES
1. United States
2. United Kingdom
3. Canada
4. France
5. India
6. Germany
7. Netherlands
8. Australia
9. South Korea
10. Turkey
95 countries

7. FAST COMPANY
1185
unique visitors
20.9%
bounce rate
Desktop 60.8%
Mobile 31.1%
Tablet 8.1%

8. FAST COMPANY
TOP 3 CONTINENTS
(% of unique visitors)
1. Americas 63.9%
2. Europe 24.7%
3. Asia 7.8%
TOP 10 COUNTRIES
1. United States
2. United Kingdom
3. Canada
4. India
5. Australia
6. Netherland
7. Brazil
8. Germany
9. France
10. Italy
74 countries

9. GIZMODO
4591
unique visitors
23.8%
bounce rate
Desktop 67.4%
Mobile 25.3%
Tablet 7.3%

10. GIZMODO
TOP 3 CONTINENTS
(% of unique visitors)
1. Americas 61.8%
2. Europe 26%
3. Asia 6.3%
TOP 10 COUNTRIES
1. United States
2. United Kingdom
3. Canada
4. Australia
5. Brazil
6. Netherland
7. India
8. Germany
9. Singapore
10. France
114 countries

11. 23.80%
Product Hunt Fast Company Gizmodo
CORE RECAP
Unique Visitors Bounce Rate Total Countries
3095
1185
4591 75.20%
20.90%
95
74
114

12. DEVICES RECAP (unique visitors)
DESKTOP MOBILE TABLET
Product Hunt Fast Company Gizmodo
2666
721
3094
120
96
335
309 368
1162

13. CONTINENTAL RECAP (unique visitors)
3000
2500
2000
1500
1000
500
0
Product Hunt
Fast Company
Gizmodo
Americas Europe Asia Oceania Africa

14. TOP 5 NATIONS (unique visitors)
3000
2500
2000
1500
1000
500
0
Product Hunt
Fast Company
Gizmodo
United States United Kingdom Canada Australia Netherlands

15. TAKEAWAYS
 Product Hunt: best to reach “startup people” and investors: great buzz seed. We
assume high bounce was due to lack of information about our startup
 Fast Company: best performer on social medias: it got shared. A lot. Lowest bounce
 Gizmodo largest traffic generator and geographical reach. Instrumental in getting the
word out to Asian / Oceanic countries and start buzz there.
EXTRA POINTS
 Hacker News (surfaced on August 10th) only generated 124 unique visitors. Lack of
information about our startup was a real, huge problem for this source.
 Twitter was a crucial distribution channel, driving momentum/buzz/coverage.

16. GRAZIE!
Earlyclaim.com reserves your favorite username in new startups that match
your preferences, handling all communication in a non-spammy way. We help
our users create a coherent online identity, starting from new startups
Pre-launch startups can connect to the platform at no cost, effortlessly
reaching and recruiting a large number of targeted early adopted and influencers