Alessandro Panella
11
Abonné
Personal Information
Entreprise/Lieu de travail
Cologne Area, Germany Germany
Profession
Managing Director
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://blog.grey.de/
À propos
Broad experience covering the fields of marketing, branding, strategic planning, advertising and top management consultancy. International experience gained through working on a variety of management consulting projects in Europe and the USA and working for Grey Worldwide in 3 different countries (Switzerland, Belgium and Germany).
Specialties: Skills: Branding, 360° communication, strategic planning, brand architecture, marketing strategies, innovation mamagement, social media strategies
Industries: telecommunications, advertising, FMCG, sporting goods, retail, energy, cosmetics, finance, food
Mots-clés
brand purpose
retail
future of retail
retail communication
shopper marketing
consumer engagement
retail marketing
brand communication in times of recession
recession
value communication
brands
Tout plus
- Présentations
- Documents
- Infographies