Live Nation Social Network Road Map 2011
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Why we need to focus on Social Media & Cloud
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Similaire à Live Nation Social Network Road Map 2011
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Live Nation Social Network Road Map 2011
- 1. CRM / Social Media ROADMAP
- 2. Live Nation’s Vision Into the future Our Objective Rapid Innovation Listen, Learn, Engage Build our Brand
- 3. Tap on 2009 Growth 5.06% Growth 146 Million Unique Visitors 121.41% Growth 132 Million Unique Visitors 413.92% Growth 23 Million Unique Visitors
- 4. Tap on 2011 Growth -3.16% Decline 144 Million Unique Visitors 13.10% Growth 134 Million Unique Visitors 14.31% Growth 27 Million Unique Visitors
- 5. Tap on Behavior Change YouTube used to be a viral video media. In 2009, it has more search hits than Yahoo. SEO 20% increase on brand through Social Media. Another 20% increase using “Paid Search Results”.
- 10. Rapid Innovation LiveNation.com BlogNation IdeaNation SocialNation ResearchNation MyNation TicketNation
Notes de l'éditeur
- Human behavior after receiving information through Facebook or Twitter will tend to research the brand through Google to look at the product. Google tracks all searches, resulting to why everyone now is focus on Search Engine Optimization (SEO). This is why Social Media adds value because it stimulates the behavior to research the product. We want to get Live Nation pages on search result, but in order to optimize, you will want other contents of our pages to be included – blogs, artist videos, artist interviews, forum… What want to generate all these contents to the search result, crowding out our competitors and increase the chances that Live Nation pages will come out of those search keywords.