target audience

1. Target audience

2. Who is affected by stress?
The biggest causes of stress for young people — The Palmeira Practice
| Brighton & Hove Counselling
Teenagers are very affected by stress for many reasons such as pressure
to do well at school, their future careers and self image.

3. The impact of smiling
The Psychological Benefits of Smiling – Psychreg
Smiles affect response to stress | National Institutes of Health (NIH)
Smiling and Stress | Psychology Today
Psychologists have discovered that smiling reduces stress by lowering
your heart rate and releases endorphins in your brain contributing to a
happy mood.

4. What could teenagers do to reduce stress?
Top 10 Stress Busters for Teens | Psychology Today
Some ideas I could include in my advertisement are hanging out with
friends, making time to do things you enjoy and being outside. Being
around friends is shown to reduce the stress hormone cortisol.
Research shows that people with hobbies have lower levels of stress
and depression.

5. The survey
I conducted a survey of people aged 16-17 to find out about stress in
their lives and what they do to destress. This information will be
important when I make my advertisement because I will address the
main causes of stress and good coping mechanisms.

6. 4/7 people mentioned education as their biggest cause of stress so I
will use this in my video. I will encourage the viewer to not get stressed
by school.

7. These activities are popular among my audience so I will feature these in my video. Only one out of 7 responses
mentioned socialising so maybe I will encourage people to do this more as it might improve their mood.

8. None of the responses said they were sad but still no one said they were really happy. This justifies the campaign
because the mood of teenagers can be improved.

9. Most of the responses have pets so in my video I might highlight how pets can reduce stress.

10. One person mentioned that they don’t talk to anyone about their problems so my video will address this.

11. All the responses had a decent amount of friends so loneliness is not a concern for my video.

12. This further justifies my campaign as my audience can smile more.

13. What have I learned from my survey
My survey has informed my ideas for my video and given me insight of
what I should address when trying to make people smile such as
friends, pets and hobbies. I have also learned that the overall mood of
my target audience could be improved so hopefully my campaign will
do this. I learned that education is the biggest cause of stress for my
target audience.