IBM's 5th generation eX5 server architecture delivers innovations that address key customer pain points around memory limitations and licensing costs. The eX5 introduces MAX5 memory expansion technology that allows servers to double their memory capacity without performance impacts. This enables customers to consolidate more workloads on fewer servers to reduce licensing fees. The eX5 also uses SSD technology through the FlashPack and NEXT IO offerings to provide thousands of IOPS of performance previously requiring hundreds of spinning disks.

1. Alex Alvord – IBM Solutions Sales Specialist
Expert Certified – BladeCenter, System X, iDataplex
IBM Storage Certified, SCON/CDAT, Oracle, VSP/VTSP
HP Proliant Expert Certified, CSE, Sandler Methodology
5th Generation Enterprise X-Architecture:
eX5 Innovations
NEXT IO – vSTOR, vCORE
Smarter Systems for a Smarter Planet © 2010 IBM Corporation

2. Smarter Systems for a Smarter Planet
IBM’s History of high-end x86 innovation
 Never send a server to do a System’s job
IBM is a marketplace leader in high-end x86 systems and has delivered Enterprise
X-Architecture for over a decade. The next generation, eX5 delivers on that
promise - yet again
1st Gen: First x86 2nd Gen: First x86 3rd Gen: First x86 4th Gen: First x86 2010
5th Generation
server with scalable server with 100 #1 server with hot- server to break 1
16 processor design benchmarks swap memory million tpmC
2001 2003 2005 2007
1st 2nd 3rd 4th 
Generation Generation Generation Generation
2 © 2010 IBM Corporation

3. Smarter Systems for a Smarter Planet
eX5 has been rolled out to the general x86 market breaking trends,
innovation, and enterprise architecture yet again…..
 Talking Points
Pain Points
– Memory
– Licensing
eX5 Architecture
– Max 5 Memory
– x3690X5
– HX5
– x3850X5
Solid State Drives
– Flash Pack SSD
– NEXT IO
vSTOR
vCORE
Call to Action and Summary
3 © 2010 IBM Corporation

4. Smarter Systems for a Smarter Planet
It’s time to redefine the x86 server landscape
The next generation x86 architectures must
Workloads DATA be able to keep up with the proliferation of
workloads and explosion of data of a smarter,



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more interconnected planet.
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Memory
c bottleneck The fundamental
engineering of the


system at the heart
Underutilization Reactive
& vs of your system matters.
High OPEX Proactive

It’s about more than just the processor…it’s about the system.
4 © 2010 IBM Corporation

5. Smarter Systems for a Smarter Planet
A smarter planet demands smarter systems
Clients need systems that:
Workloads DATA
 Scale quickly and efficiently.
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 Remove memory bottlenecks.

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c  Maximize utilization.
Innovation
 Are optimized for workloads.
High Utilization  Provide rapid access to data.
& Real-time
Lower OPEX Analytics

IBM will lead the way.
5 © 2010 IBM Corporation

6. Smarter Systems for a Smarter Planet
System utilization is limited by memory capacity
Even with technology advancements memory is still limited
 Processor performance is now more influenced by cores
and cache rather than frequency
 Core count, cache and threads have increased as
frequency has decreased : exacerbating the memory
imbalance
 With 64-bit applications and operating systems demand
more memory
 Virtualization, Enterprise Applications all demand
memory and is the single greatest bottleneck
2006: Xeon 7100 2007: Xeon 7300 2008: Xeon 7400 2010: Nehalem EX
Cores/socket: 2 Cores: 4 Cores: 6 Cores: 8
Frequency: 3.4GHz Frequency: 2.93GHz Frequency: 2.66GHz Frequency: x.xxGHz 
DIMMs/core: 2 DIMMs/core: 1 DIMMs/core: 1.33 DIMMs/core: 2
7 © 2010 IBM Corporation

7. Smarter Systems for a Smarter Planet
MAX5: Memory Access for eX5
Greater productivity and utilization through memory expansion and flexibility
Take your system to the MAX with MAX5
MAX memory capacity
- An additional 32 DIMM slots for x3850 X5 and x3690 X5
- An additional 24 DIMM slots for HX5
MAX virtual density
- Increase the size and number of VMs
MAX flexibility
- Expand memory capacity, scale servers, or both
MAX productivity
- Increase utilization and performance
MAX license optimization
- Get more done with fewer systems
8 © 2010 IBM Corporation

8. Smarter Systems for a Smarter Planet
MAX5 doubles memory capacity
With embedded
memory controllers,
But not with MAX5…
memory capacity
is tied to processors
 Expand memory capacity
 Up to double the number of memory DIMMs than the
competitors
 No impact to memory latency
 Over five times the memory capacity in two sockets vs.
today’s leading two-socket systems
 MAX5 memory may be partitioned to CPUs or pooled
 Provides the memory customers have needed for database and
virtualization – up to 100% more virtual machines
 Allows higher memory capacity to be reached with less
expensive DIMMs for more economical high end
implementations
9 © 2010 IBM Corporation

9. Smarter Systems for a Smarter Planet
eX5 Scalability and Configuration Flexibility – x3690
Max configuration:
6U, 128DIMMs (1TB Memory) , 4 Processors, FlashPack (SSDx8) (64
SSD/32 SAS HDD) IBM Systems Director: Flex Node Partitioning,
Node Failover
Customers whom were in dead man’s land: 2 sockets not enough, 4 sockets are too pricey.
x3690 X5 Scaling
QPI
x3690 X5 2U x3690 X5 2U
x3690 X5 2U
Memory Drawer 1U
QPI
x3690 X5 2U
x3690 X5 2U QPI Memory Drawer 1U
EXA
x3690 X5 2U
QPI
Memory Drawer 1U
10 © 2010 IBM Corporation

10. Smarter Systems for a Smarter Planet
x3690 X5: 2-socket 2U (Nehalem EX) platform
(1x) x16 (full height, full length
or (2x) x8 (1 full size, 1 full height / half length)
(2x) PCIe x8 Low Profile
Scaling ports
32 x DDR3 Memory DIMMs
16 in upper mezzanine (pictured)
16 below
(4x) N+N 675W Rear Access
Hot Swap Redundant P/S
Light Path Diagnostics
8x Memory Buffers
DVD Drive
(4x) 60mm
Hot Swap Fans
Dual USB
(16x) Gen2 2.5” Drives or
3 eXFlash packs
11 © 2010 IBM Corporation

11. Smarter Systems for a Smarter Planet
Eliminate the memory bottleneck and get the most from your
virtualization investment with MAX5
82% Same 2S license cost 50% Same number of VMs
more VMs license cost
x3690 X5 with MAX5 x3690 X5 with MAX5
4S competition server
2S competition server
Software licensing hypervisor cost: $3,500 per processor.
Memory is constrained before processors are fully utilized.
12 © 2010 IBM Corporation

12. Smarter Systems for a Smarter Planet
Licensing
Max 5 memory allows systems to scale on demand when requirements change.
We are in a state of proliferation of VMware licensing.
Max 5 will allow a reduction in Vmware licensing while providing more density at a fraction of the cost.
Customer runs into memory bottlenecks and purchase another server with Vmware licensing.
Legacy Licensing Scale x3690
Vmware Vsphere 4.0 Memory bottleneck occurs
2 sockets - $7,000 Purchase Max 5 1U memory shelf
Support - $1,500 No licensing costs
2 socket server - $15,000 Additional power supply unit
Additional 2U of space 87% more VM’s on same licensing
Power/Cooling costs
Maximize Memory
– 1.7x greater performance over 2S EP systems while using same two processor SW license
– MAX5 memory expansion to 320GB in 60mm for over 25% more VMs per processor compared to competition
Minimize Cost
– Upgrade to 80 DIMM for max memory performance or to save over $4K by using smaller, less expensive
DIMMs
– Memory bound VMWare customers can save over $7K in licensing with memory rich two socket configurations
13 © 2010 IBM Corporation

13. Smarter Systems for a Smarter Planet
MAX5 balanced system performance, memory partitioning, and enhanced
reliability
IBM Memory & Node
Controller
EXA Scalability
Ports
System Link Ports
Buffer on Board
32 Memory DIMMs
14 © 2010 IBM Corporation

14. Smarter Systems for a Smarter Planet
eX5 Scalability and Configuration Flexibility
X3850 X5 Max Config: 20U, 16 processors, 128 cores, 6TB memory, 28 Pcie Slots
HX5 Max Config: 8 processors, 16 PCIe,
x3850 X5 4U
x3850 X5 / x3950 X5 Scaling
x3950 X5 4U
x3850 X5 4U
x3950 X5 4U
Ghidorah 4U
QPI
QPI
X3950 X5 4U
EXA
x3950 X5 4U Memory Drawer 1U
QPI
QPI
Memory Drawer 1U
Memory Drawer 1U Memory Drawer 1U
QPI
Memory Drawer 1U
EXA
Ghidorah 4U
x3950 X5 4U x3950 X5 4U Ghidorah 4U
EXA
EXA
HX5 Scaling
QPI
QPI
QPI
Memory Drawer 1U Ghidorah 4U
QPI
Memory Drawer 1U
EXA
x3950 X5 4U
EXA
Memory Drawer 1U
QPI
Memory Drawer 1U
QPI
Memory Drawer 1U
Ghidorah 4U
EXA
2P, 16D
30mm 4P, 32D
60mm
6P, 48D
2P, 40D
90mm
8P, 64D 60mm
120mm
4P, 80D
15 120mm © 2010 IBM Corporation

15. Smarter Systems for a Smarter Planet
Refer to Whiteboard for scale, serviceability, and connectivity…..
16 © 2010 IBM Corporation

16. Smarter Systems for a Smarter Planet
Systems Director: Flex Node Partitioning, Auto Node Failover….
 Customer Pain Points:
– In a 2 node configuration, what is my exposure? What kind of high availability
features are in tact?
Answer:
Systems Director deploys Automatic Node Failover…..bringing down the 2 node cluster
with a soft reboot and bringing up the healthy node while systems director identified
and brings resolution to the failed node.
– In a 2 node configuration, what kind of flexibility is in tact? What are my options?
Answer:
Depending on the business, you may have 2 independent nodes during the day and
through Systems Director set policies for a single node batch processing server.
Client may bring the single node and take 1 off-line during downtime to save on
17
energy/cooling costs. © 2010 IBM Corporation

17. Smarter Systems for a Smarter Planet
Complex data analysis demands database performance
Traditional configurations add more
disk/spindles to add more performance
20K 22K 18K
And very large data sets can require IOPs 10K 15K IOPs IOPs
IOPs
racks of storage IOPs
Configuration, set up, tuning, and
maintenance can require significant
datacenter skills, effort, and cost.
Traditional storage yields unaffordable configurations
18 © 2010 IBM Corporation

18. Smarter Systems for a Smarter Planet
As data continues to grow, this trend becomes unsustainable
Average size of database 100GB with 15k IOPs requirement
20K 22K
18K
Average business
department runs
30 IOPs 10K
IOPs
15K
IOPs
IOPs IOPs
databases
Average database
performance needs
15k
IOPs
Hardware, Management,
Power, Maint. Cost to run 450k $2,300,000
IOPs workload for 3 years
19 © 2010 IBM Corporation

19. Smarter Systems for a Smarter Planet
The new standard in storage performance:eXFlash delivers integrated solid-
state disk technology and a high-speed controller architecture.
Same performance as
800
spinning
disks
97% For same 1,000 user
database
less
expensive performance
20K 22K
15K 18K
IOPs 10K IOPs IOPs
IOPs
IOPs
Power reduced to
1%
of spinning
disks
20 © 2010 IBM Corporation

20. Smarter Systems for a Smarter Planet
FlashPack and NEXT IO
 So, Enterprise drives with rated 470K IOPS on the front-end appliance……?
 What do we do when we need more SSD storage or better IOPS performance?
 Next I/O – VSTOR – Support for SLC and MLC flash technologies
– 3U Rackmount Chassis
– Capacity 7TB (vSTOR S100 Standard; up to 14TB by 2010/end)5TB (vSTOR S100
Extreme; up to 10TB by 2010/end)
– Max IOPS: Over 1.7M read IOPS / 1.4M write IOPS for vSTOR S-100 Extreme
– HOST I/F Four 8x PCI-Express interfaces
– Mgmt: All enterprise framerworks via SNMP or CLI
– Extreme ~ $40/GB
– S100 - E04 4TB 1.3M IOPS
– S100 - E05 5 TB 1.7M IOPS
– Standard
– S100 - S05 5 TB 950K IOPS
– S100 - S07 7 TB 1.2M IOPS
21 © 2010 IBM Corporation

21. Smarter Systems for a Smarter Planet
vSTOR
 vSTOR (MLC) – Multi-Level Cell (1mill-2mill write cycles or 1,000-10,000 per cell)
– High Bandwidth (GB/sec)
– Fast Response Time
– Predictable Performance
– Read-Intensive Workloads
– Multi-Terabyte Capacities
– Reliability
– Measured in $/BW
– Financial Services, On-Line Gaming, HPC, Content Delivery, Replication to remote DR
 vSTOR Extreme (SLC) – Single Level Cell (5mill or 100,000 per cell write cycles)
 Fusion-io – 1 SLC outperformed 4 MLC SSD
– High Transaction Rates (IOPS)
– Low Latency
– Fast Response Time
– Mixed Read-Write Workloads
– Low Power
– mySQL, Oracle, MS SQL, DB2
– Financial Services, On-Line Gaming, HPC, Content Delivery, Replication to remote DR
22 © 2010 IBM Corporation

22. Smarter Systems for a Smarter Planet
Total and Complete “Freedom to Connect”
1 platform
Any-to Any connectivity
• Any server • Heterogeneous support • Any I/O
• Any OS • Optimized Performance
• Any Hypervisor
• Resilience
23 © 2010 IBM Corporation

23. Smarter Systems for a Smarter Planet
Call to Action and Summary
Summary
 IBM’s eX5 architecture brings world class technology and customer pain points into a SMB vertical.
 It identifies memory bottlenecks, licensing costs, SSD performance with databases and other
applications needing higher IOPS, failover needs, and smarter systems.
 It provided modularity, flexibility, and serviceability in an SMB solution.
 Unsolicited and customizable eX5 proposals will be available on Webster on the IBM page.
Call to Action
 Identify clients with bottleneck pertaining to memory.
 Identify clients wanting to consolidate licensing
 Identify clients with Enterprise Needs with SMB budgets
 Clients consolidating complexity
 Clients consolidating physically
 Clients looking for a “Greener” IT policy ~ 85% of companies are – Gartner's 2008
24 © 2010 IBM Corporation

24. Smarter Systems for a Smarter Planet
 Hi [Mr./Ms. CUSTOMER NAME]
 Introducing the new IBM BladeCenter® HX5! The HX5 enables unprecedented performance
and utilization in a blade form factor for database and virtualization. With MAX5 scalability,
the HX5 blade offers memory capacity of up to 640 GB—in four-wide blade, the most
memory of any server in its class. The result is optimal server utilization with more virtual
machines per system. With expanded memory capacity you get up to 78% more virtual
machines for the same license cost.
 Easy to own, manage and upgrade with pay-as-you-grow expansion, the HX5 blade server
helps protect your investments over the long term. Attached is a short proposal outlining the
benefits of the HX5 blade to your company. Please contact me to discuss this proposal and
the specifics on how we can help you cut costs, better utilize assets, and simplify your IT
infrastructure complexity.
 Sincerely,
 Alex Alvord
 Zones Inc
25 © 2010 IBM Corporation

25. Smarter Systems for a Smarter Planet
Thank You!
 Welcome to the next step in a Smarter Planet
26 © 2010 IBM Corporation