The mobile analytics platform AppMetrica was released in 2013 by Yandex, a technology company that builds intelligent products and services powered by machine learning. Yandex has been delivering world-class, locally relevant search and information services since 1997 and has evolved into a large ecosystem of various end-user products along with set of technologies for businesses and developers.

2. AppMetrica is a free tool that collects real-time data
on where your mobile app’s users come from,
how they use your app,
any crashes or errors that might occur,
and also helps to provide effective communication with users
via push notifications.
Yet another app analytics platfom
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3. One platform to rule them all
App Analytics Ad Tracking Push Campaigns Crash Reports

4. App Analytics
• Study key project indices: new users,
DAU/MAU
• Understand users portrait: age, gender,
language, geography
• Explore users behavior: track in-app actions
• Run experiments and UX Concepts testing

5. Ad Tracking
• Separate your traffic channels: ad networks,
your site, email, etc
• Measure effectiveness by each traffic source,
campaign, creative
• Optimize CPA/CPI campaigns

6. Push Campaigns
• Make your app talk - send Push for
the right user and place just in time
• Increase return rate of your audience and
revenue eventually
• Test hypothesis - find the best approach for
your app

7. Crash reports
• Watch app stability
• Allow for quick updates on new issues
and how to reproduce and fix them

8. Things to know
• Real-time reports – delay not more 90 seconds between app client action and it
reporting
• No sampling in reports – any accuracy that you want
• Unlimited data – no quotas on audience and custom events
• API access to raw data and ready to use reports for any period in any amount
• Free

9. Support for all main platforms

10. Some interface details
App Analytics

11. Reports content
• Users: Active users, New users
• Engagement: Sessions, Sessions length
• Technical reports: App version, Platform,
Manufacturer, Devices, Carriers,
Connection type and others
• Custom Events: even JSON payload
acceptable; up to five nesting levels

12. Other benefits in reports
• GEO reports with granularity up to certain city
• Audience portrait: gender, age (heuristics)

13. Custom events
Not just signal events. Use event payload to get more breakdowns in reports.
Level Complete
LevelID: 12
Score: 74
Time: 23
Purchase
ID: com.my.in-app
Cost: 1.99
Currency: USD
Sign In
Type: social
Provider: fb
UserId: 123456

14. Behavioral segmentation
• Apply condition for Custom Event, Install or Launch for separate date
ranges
• Add up to 5 conditions
• Users from given condition can be Included or Excluded from the
segment
• Use filter for numeric attribute (supported operators: =, <, >)
• Applicable for any report

15. Behavioral segmentation

16. Retention analysis
• Retention metrics: Classic,
Rolling, Dynamics
• Group by: install date,
media source, tracking link

17. Ad Tracking
and related tools

18. Accurate tracking for all kinds of sources
In-app ads, mobile web and organic
• Device Identifier Matching
• Referrer Matching
• Fingerprint Matching (heuristics)
• S2S integration is supported
Advertising
Ad Click App Open
EventsPostbacks
App Install
Ad Partner
Redirect Service
AppMetrica
API
AppMetrica SDK

19. Multiple Postbacks
• Fully customizable postbacks – use all of
AppMetrica data to pass in postback
• Pass parameters from tracking URL
• Fire postback from install or event
• Up to 5 postbacks for a single tracker
CPA Postback
CPI Postback
Ad Partner
AppMetrica
Ad Partner
Retargeting
Partner
Event Postback

20. Dynamic Deeplinks
• Build deeplinks on the fly
via using parameters
from tracking URL
• Support Universal Links for
iOS
Smooth user experience web-to-app and app-to-app
Advertising
Ad Click App Open
App Install
Redirect Service
AppMetrica

21. Integrated Ad Partners
Over 170
Out of box support

22. Push Campaigns
distribution and analysis

23. Push Campaigns setting up
• Consider user locales
• A/B test up to 5 hypothesis
• Specify Push tap goal: app open,
deeplink, URL
• Testing devices, scheduling

24. Push Campaigns reporting
Analyze Push Campaign details with drill down up to hypothesis

25. Crashes and errors
reports

26. Stability Report
• Crashes and Errors with detailed description
• Comprehensive analysis and percentage of affected devices
• Symbolication and similar crashes grouping
• Powerful segmentation is applicable

27. Stability Report

28. API set

29. APIs kit for any occasion
• Reporting API – ready to use metrics access
• Logs API – raw data access
• Management API – apps management
• Push API – via s2s mailing automatization and
audience customization with third-party data

30. Useful facts

31. AppMetrica today
400B
events monthly
>5000
developers

32. Some AppMetrica customers

33. Data and Privacy
Terms of Use of Yandex.Metriсa service, p.13.
All data collected and stored by the Service shall be treated by Yandex as a
confidential information of the User, and to the extent permitted by applicable law –
as a trade secret of the User. Yandex shall keep that data in secret and shall not
transfer that data to any third parties (except for the affiliate entities that are in the
same group with Yandex), except where the User has authorized such transfer or has
given an access to that data for third parties at his own discretion. Aggregate data
from counters, which does not disclose precise reading of the User's counter, may be
used by Yandex at its discretion, including for commercial purposes.
Learn User Agreement
yandex.com/legal/metrica_termsofuse/
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34. Sign up and try Demo at
appmetrica.yandex.com

35. Get in touch,
Alexander Sibrikov
sibrikov@yandex-team.com
www.linkedin.com/in/alexsibrikov