6. 66
PASSIONATE
I have an incredible amount of passion for what I’m doing
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
TV Cinema Radio Magazines Newspapers Internet Outdoor
Advertising revenue
4
AH
On top of this, we also know that owned channels are simply more effective than paid channels.
Data from our own Touchpoints tool based on interviews with over 700,000 consumers globally show that owned touchpoints have far higher influence.