The responsibility of Marketing Director

1. Diaconiţă Alexandra Elena
Grupa 8218

2. The responsibilities of a Marketing
Director

3. The role of the marketing manager
1. Provide the planning and leadership to the Marketing Department by ensuring
that the appropriate structures, systems, competencies and values are developed in
order to meet and exceed the goals of the Marketing plan.
2. Assume overall responsibility for developing the annual marketing plan for
the organisation ; for strategic market planning ; market research programmes ; field
force activities, and control of the marketing budget.
3. Prepare new product marketing plans for product introductions in cooperation
with senior management colleagues in Medical, Health Economics, Finance, Sales and
Marketing.
4. Establish a system of reports and communications for all information from the
marketing team to the sales team and for feedback and request from the sales team to
the marketing team.
5. Participate on relevant Medicines Australia and other industry committees
ensuring that the company has a high level of professional standing.

4. 6. Develop ongoing contact with key opinion leaders, patient support
groups and other healthcare organisations to ensure that significant
developments in the field are identified and monitored.
7. Ensure that the systems are in place whereby all Sales and
Marketing staff including representatives are familiar with the provisions of the
Code of Conduct of Medicines Australia.
8. Organise and direct marketing and strategy meetings on a regular
basis whereby the strategy and promotion programmes are reviewed.
9. Report on marketing committee and strategy group activities to
senior management colleagues.
10. Responsible for performance appraisal of marketing and sales
managers and for providing training and development opportunities including a
national sales and management training programme.
11. Assist the Managing Director in establishing pricing policies.

5. Many organisations have marketing departments, meaning that
marketing executives can be found in both the private and public sectors,
ranging from the financial, retailing and media industries to voluntary and public
sector organisations.
The responsibilities of a marketing executive vary depending on the
size of the organisation and sector, and whether the focus is on selling a
product or service or on raising awareness of an issue that affects the public.

6. Key responsibilities of the marketing manager / director vary
according to the business but can include:
- Instilling a marketing led ethos throughout the business
- Researching and reporting on external opportunities
- Understanding current and potential customers
- Managing the customer journey (customer relationship management)
- Developing the marketing strategy and plan
- Management of the marketing mix
- Managing agencies
- Measuring success
- Managing budgets
- Ensuring timely delivery
- Writing copy
- Approving images
- Developing guidelines
- Making customer focused decisions

7. A manager outfit

8. During the service manager

9. Manager opening it

10. Offices

11. BIBLIOGRAFIE
1. http://www.marketing-made-
simple.com/articles/marketing-manager-
role.htm#.VL2N0UeUcRF
2.
http://www.pmpconnect.com/marketing_dire
ctor_description.htm