Keynote Address Dr. Michelle R. Weise, Executive Director, Sandbox Collaborative Hire Education: The Disruptive Potential of Online Competency-Based Education Open SUNY COTE Summit Conference Dates: February 24-26, 2016. Location: SUNY Global Center, New York, New York http://opensunycotesummit2016.edublogs.org/ Presentation Recording: http://sysadm.mediasite.suny.edu/Mediasite/Play/0851060109ba448da6983def4ba221221d

1. Michelle R. Weise, Ph.D.
Hire Education:
TheDisruptivePotential
ofOnlineCompetency-BasedEducation

2. @rwmichelle
Disruptive Innovation
A process by which a product
or service takes root initially in
simple applications at the
bottom of a market and then
relentlessly moves up market,
eventually displacing
established competitors

3. @rwmichelle
How to identify a disruptive innovation
Disruption is a relative phenomenon
• Is the innovation targeting people who are nonconsumers or overserved by
existing products?

4. @rwmichelle
Who are the nonconsumers of higher ed?
§ 71% “nontraditional”
§ By 2020, 42% of all college students will be 25 years
of age or older (NCES)
§ 87.9% of college freshmen (CIRP)
§ 178 skillsets in Sept 2009 à 924 in Jun 2012
(McKinsey)
§ ~91MM Americans with HS & no degree + some/no
college

5. @rwmichelle
How to identify a disruptive innovation
Disruption is a relative phenomenon
• Is the innovation targeting people who are nonconsumers or overserved by
existing products?
• Is the innovation not as good as existing products as judged by historical
measures of performance?

6. @rwmichelle
Performance
Time
Pace of performance
improvement

7. @rwmichelle
Sustaining InnovationsPerformance
Time
Performance that customers
can utilize or absorb

8. @rwmichelle
Sustaining vs. Disruptive Innovation
Performance
Time
Sustaining innova,ons
Incumbents dominate sustaining ba0les
Entrants typically win at disrup7on
Pace of performance
improvement
Disrup,ve Innova,ons
Time
Different
Measure of
Performance

9. @rwmichelle
Waves of disruption
• 1st wave: flexibility, convenience
• 2nd wave: innovation on price
– Price + competency-based

10. @rwmichelle
How to identify a disruptive innovation
Disruption is a relative phenomenon
• Is the innovation targeting people who are nonconsumers or overserved by
existing products?
• Is the innovation not as good as existing products as judged by historical
measures of performance?
• Is the innovation simpler to use, more convenient, or more affordable?
• Is there a technology enabler that can carry the new value proposition up-
market?

11. @rwmichelle
Industries without an upwardly scalable technology are not disrupted
Where does disruption not apply?

12. @rwmichelle
How to identify a disruptive innovation
Disruption is a relative phenomenon
• Is the innovation targeting people who are nonconsumers or overserved by
existing products?
• Is the innovation not as good as existing products as judged by historical
measures of performance?
• Is the innovation simpler to use, more convenient, or more affordable?
• Is there a technology enabler that can carry the new value proposition up-
market?
• Is the technology paired with a business model innovation that allows it to be
sustainable?
• Are existing providers motivated to ignore the new innovation and not
threatened at the outset?

13. @rwmichelle
Sustaining vs. Disruptive Innovation
Incumbents dominate sustaining ba0les
Performance
Time
Disrup,ve Innova,ons
Time
Sustaining innova,ons
Entrants typically win at disrup7on
Customer ability to use
improvements
Pace of technological
improvement
45% margin on
$250,000
40% margin à 20% margin
on $2,000
60% margin on
$500,000
Performance

14. @rwmichelle
You gotta keep ’em separated

15. @rwmichelle
What’s the real job to be done?
Solution Job
What? Why?
“People don't want to buy
a quarter-inch drill…
…they want a quarter-inch hole!"
- Theodore Levitt

16. @rwmichelle
Learning to know & learning to do

17. @rwmichelle
1. Disruptive Innovation and Academic Inertia
2. Jobs To Be Done: The Shifting Value Proposition of College
3. The Core of Competency-Based Education
4. Online Competency-Based Education: Mastery and Modularization
5. A New Value Network: Industry-Validated Learning Experiences
6. College Disrupted
7. Epilogue: Education and Equality
Hire Education
Mastery, Modularization, and the Workforce Revolution

18. @rwmichelle
Fixed-time, variable learning
Deliver content to
students
Tes,ng & assessment Progress to next
grade, subject, or
body of material
Receive results

19. @rwmichelle
Competency-based Learning
Learning is fixed and time is variable
Offer learning
experiences to
students
Tes,ng & assessment Receive real-,me
interac,ve feedback
Progress to next body of material

20. @rwmichelle
Unbundled or disaggregated staffing models
Professor
InstrucDonal
Design Team
Mentor/
Academic Coach
Tutor Assessor
Subject MaJer
Expert
New opportuniDes:
• Cost reduc,on
• Focus
• Redesign of graduate school
• Redefini,on of high-touch

21. @rwmichelle
Adding MODULARIZATION
to the vernacular

22. @rwmichelle
Nine competency clusters @CollforAmerica
Foundational Skills
Personal and
Social Skills
Content Knowledge
Communication
Skills
Critical and
Creative Thinking
Quantitative Skills
Digital Fluency and
Information
Literacy
Personal
Effectiveness
Ethics and Social
Responsibility
Teamwork and
Collaboration
Business
Essentials
Science, Society
and Culture
“nothingcouldbemoreabsurdthantotryto
educateindividualswithaneyetoonlyone
lineofactivity” --JohnDewey(1915)

23. @rwmichelle
Does this sound like voc-tech to you?
“I learned about Lean Principles, the Federal Reserve,
globalization, and the moral philosophies of Immanuel Kant
and John Stewart Mill. I learned about the Renaissance,
the Reformation, and the Enlightenment while exploring art
from masters such as Giotto, Donatello, Rembrandt,
Manet, and Picasso. I studied how the earth cycles water,
carbon, nitrogen, and phosphorous; the enormity of the
Great Pacific Garbage Patch; and the devastating impact
pollution is having on sea turtles, birds, fish, and the overall
health of our precious oceans.”
--CfA graduate Shannon Lougee

24. @rwmichelle

25. @rwmichelle
Anthony P. Carnevale and Jeff Strohl, “Separate and Unequal: How Higher Education
Reinforces the Intergenerational Reproduction of White Racial Privilege”
Education & Equality

26. @rwmichelle
Our Credentialing Ecosystem
$47
Certifications, apprenticeships,
And other workforce training
$18
Federal job training
$177
Employer-provided
formal training
$413
Employer-provided
informal training
$60
Two-year colleges
$347
Four-year colleges
$655B
Opportunity

27. @rwmichelle
What is the
job to be done?

28. @rwmichelle
Hire Education:
Mastery, Modularization, and the
Workforce Revolution
Available on Amazon.com
Got Skills?
Why Online Competency-Based
Education
Is the Disruptive Innovation
for Higher Education
Educause Nov 2014
For more information, please check out: