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Yorkdale Social Media Campaign Case Study

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Alexa Samuels
Alexa Samuels

Explanation of Yorkdale Shopping Centre Yorkdale is Me Fall 2009 social media campaign, lessons learned and how you can apply them.

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Social Media Case Study: Yorkdale Shopping Mall Alexa Samuels http: //alexasamuels .com (updated April 27, 2010)
Background ,[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object]
“Yorkdale is Me” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How it worked ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
During the campaign ,[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Lessons learned from Yorkdale’s campaign, and how you can apply them.
1. Have a clear objective. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Figure out what makes your target audience tick. ,[object Object],[object Object],[object Object],[object Object]
3. Make objectives clear, measurable and realistic. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Set up social media outposts and be prepared to monitor. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Borrow ideas from other campaigns. ,[object Object],[object Object],[object Object],[object Object]
6. Make it easy for people to participate. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7. Incent with something you already have. ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Let others do the promoting. ,[object Object],[object Object]
9. Leverage strategic partnerships. ,[object Object],[object Object],[object Object],[object Object]
10. Share your results. ,[object Object],[object Object],[object Object]
Recap of lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Yorkdale Social Media Campaign Case Study

  • 1. Social Media Case Study: Yorkdale Shopping Mall Alexa Samuels http: //alexasamuels .com (updated April 27, 2010)
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  • 8. 10 Lessons learned from Yorkdale’s campaign, and how you can apply them.
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