short presentation for Xenon electronics

1. ABOUT
OURCOMPANY
Glad to meet you,
thank you for your
attention for our
business

2. Alexandr Dmitriev
Presenter
One Successful
Story
The company is the official dealer of brands LG (South
Korea), VITEK (Russia), VITESSE (France), GIPFEL
(Germany), CALVE (Spain), POLAR (China).
The company was founded in 1992 XENON Today the company is one of
the leading retail and wholesale chains selling household appliances,
utensils and household goods in Moldova.

3. About Us 11
About
Us
The company was founded in 1992 XENON Today the company is one of the leading retail
and wholesale chains selling household appliances, utensils and household goods in
Moldova.
The company is the official dealer of brands LG (South Korea), VITEK (Russia), VITESSE
(France), GIPFEL (Germany), CALVE (Spain), POLAR (China).
The company employs about 200 workers.
The company's turnover in the order of 12 million euros.
The company has its own and under a lease trade area of approximately 2000 m2 and the
end of 2007 it is planned to increase up to 4000 m2.
Customer base in the wholesale segment of the market has about 80 regional dealers and
8 clients in the franchise agreement.
Official Dealer
Major brands
LG (South Korea), VITEK (Russia),
VITESSE (France), GIPFEL (Germany),
CALVE (Spain), POLAR (China).
The company's turnover in the order of 12
million euros.
XENON company has its own and under a lease trade area of
approximately 2000 m2 and the end of 2007 it is planned to increase
up to 4000 m2.
• LG (South Korea)
• VITEK (Russia)
• VITESSE (France)
• GIPFEL (Germany)
• CALVE (Spain)
12 millions euro
Company turnover

4. Company
History2006-2008
Increase
forecast
Big Opening
3 large stores
Balti
Bigest store in the city
2008
Increase of retail space and 5,500 m2. *forecast
2007
Opening of 3 large stores planned for the end of the year and is open 6 stores franchises. Wholesale segment
expanded to 80 regional dealers. Workforce has grown to 200 people. Today the company has its retail network total
sales area of 2000 m2, by the end of the year 4000 m2
2006
Store opening in Balti, the second largest city in Moldova. Getting Started in the wholesale segment of the market and
franchises. The discovery of small shops with household utensils and kitchenware. Preparation of dealer contracts
GIPFEL, VITESSE, CALVE.

5. Company
History1992-2005
LG, Vitek
dealers
First Store
Kishinev
Xenon
Start
2005
The company has its own branded retail network consisting of 6 shops, service centers and newly built central office.
The company employed 92 people. Preparation of dealer contracts LG, VITEK
1999
Opening 1 go shop in Chisinau selling electrical appliances.
1992
Creation of XENON. Its activities, the company started with the production of TV POLAR jointly with "Technosoft"
Moscow.

6. Location
Stores:
XENON company has its own and under a lease trade area of approximately
2000 m2 and the end of 2007 it is planned to increase up to 4000 m2.

7. Portfolio 51
Location,
Location, LOCATION
XENON company has its own and under a lease trade area of approximately 2000 m2
and the end of 2007 it is planned to increase up to 4000 m2.
Central Street in the
Capital City
And new hot
location

8. Financing
Turnover, Pre-Tax Profit
2003- 2007
• The company's turnover
XENON in 2006 was
approximately 9.4 million euros.
Increase compared with 2005,
about 56%.
• The projected turnover for 2007
is 12 million euros. Profit before
tax will be about 0.66 million
euros.
• The ratio of retail and wholesale
sales of 40 to 60 percent.
12000000
10000000
8000000
6000000
4000000
2000000
0
2003 2004 2005 2006 2007
Turnover 1800000 3950000 6020000 9350000 12000000
Pre-Tax Profit 157000 237000 391300 467500 660000
Turnover Pre-Tax Profit

9. Pie
Sales Volume
Regional Dealers
51%
Retail Network
40%
Franchisee Contract
9%
Regional Dealers
Retail Network
Franchisee Contract

10. Wholesale
Branches cover:
Customer base in the wholesale
segment of the market has about 80
regional dealers and 8 clients in terms
of the franchise.
To date, the company's wholesale
customers XENON represent all
regions of the Republic of Moldova.

11. THANK YOU
AND
LETS TO
TALK