@cowanSF: This is an excerpt from www.alexandercowan.com/speaking . For tutorials and templates on how to do all this, you can try www.alexandercowan.com/resources. The rest of this case study is here: www.alexandercowan.com/speaking.

1. Copyright 2012 Cowan Publishing
DEVELOPMENT
THE PENNY
ICE
CREAMERY
ALEX COWAN
AlexanderCowan.com
@cowanSF

2. Copyright 2012 Cowan Publishing
DEVELOPMENT
Individuals
Interactions
>
Processes
Tools
Working
software
Comprehensive
Documentation
>
Customer
collaboration
Contract
negotiation
>
Responding
to change
Following
a plan
>
ALEX COWAN
AlexanderCowan.com
@cowanSF

3. Copyright 2012 Cowan Publishing
COMMUNITY
DEVELOPMENT
ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04
ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04
PRODUCT
DEVELOPMENT
STORE
DEVELOPMENT
PROCESS
ENGINEERING
Personas
Stories
ITERATION 05
ITERATION 05
Early
Development
Ice Cream
Base
Outreach
Perfecting base
flavor and
consistency.
Initial community
outreach to
introduce and
explain The
Penny.
Vigorous
validation of
personas and
stories.
Tuning and
scaling processes
Staff training and
operational
delegation to
managers.
Expansion: Picnic
Basket.
Broadening
outreach and
community
participation.
New store on
41st.
Site Design
Site Build
Flavor
portfolio
COMMUNITY
DEVELOPMENT
ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04
ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04
PRODUCT
DEVELOPMENT
STORE
DEVELOPMENT
PROCESS
ENGINEERING
Personas
Stories
ITERATION 05
ITERATION 05
Early
Development
Ice Cream
Base
Outreach
Perfecting base
flavor and
consistency.
Initial community
outreach to
introduce and
explain The
Penny.
Vigorous
validation of
personas and
stories.
Tuning and
scaling processes
Staff training and
operational
delegation to
managers.
Expansion: Picnic
Basket.
Broadening
outreach and
community
participation.
New store on
41st.
Site Design
Site Build
Flavor
portfolio
COMMUNITY
DEVELOPMENT
ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04
ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04
PRODUCT
DEVELOPMENT
STORE
DEVELOPMENT
PROCESS
ENGINEERING
Personas
Stories
ITERATION 05
ITERATION 05
Early
Development
Ice Cream
Base
Outreach
Perfecting base
flavor and
consistency.
Initial community
outreach to
introduce and
explain The
Penny.
Vigorous
validation of
personas and
stories.
Tuning and
scaling processes
Staff training and
operational
delegation to
managers.
Expansion: Picnic
Basket.
Broadening
outreach and
community
participation.
New store on
41st.
Site Design
Site Build
Flavor
portfolio
COMMUNITY
DEVELOPMENT
ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04
ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04
PRODUCT
DEVELOPMENT
STORE
DEVELOPMENT
PROCESS
ENGINEERING
Personas
Stories
ITERATION 05
ITERATION 05
Early
Development
Ice Cream
Base
Outreach
Perfecting base
flavor and
consistency.
Initial community
outreach to
introduce and
explain The
Penny.
Vigorous
validation of
personas and
stories.
Tuning and
scaling processes
Staff training and
operational
delegation to
managers.
Expansion: Picnic
Basket.
Broadening
outreach and
community
participation.
New store on
41st.
Site Design
Site Build
Flavor
portfolio
COMMUNITY
DEVELOPMENT
ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04
ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04
PRODUCT
DEVELOPMENT
STORE
DEVELOPMENT
PROCESS
ENGINEERING
Personas
Stories
ITERATION 05
ITERATION 05
Early
Development
Ice Cream
Base
Outreach
Perfecting base
flavor and
consistency.
Initial community
outreach to
introduce and
explain The
Penny.
Vigorous
validation of
personas and
stories.
Tuning and
scaling processes
Staff training and
operational
delegation to
managers.
Expansion: Picnic
Basket.
Broadening
outreach and
community
participation.
New store on
41st.
Site Design
Site Build
Flavor
portfolio
COMMUNITY
DEVELOPMENT
ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04
ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04
PRODUCT
DEVELOPMENT
STORE
DEVELOPMENT
PROCESS
ENGINEERING
Personas
Stories
ITERATION 05
ITERATION 05
Early
Development
Ice Cream
Base
Outreach
Perfecting base
flavor and
consistency.
Initial community
outreach to
introduce and
explain The
Penny.
Vigorous
validation of
personas and
stories.
Tuning and
scaling processes
Staff training and
operational
delegation to
managers.
Expansion: Picnic
Basket.
Broadening
outreach and
community
participation.
New store on
41st.
Site Design
Site Build
Flavor
portfolio
DEVELOPMENT

4. Copyright 2012 Cowan Publishing
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MORE?
ALEX COWAN
AlexanderCowan.com
@cowanSF

5. Copyright 2012 Cowan Publishing
www.alexandercowan.com/speaking(THE REST?)
@cowanSF
alexandercowan.com/blog
acowan@alexandercowan.com
alexandercowan.com/speaking