What the Bakery has learnt baking brands and "start ups" together
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This was a talk I gave at KPMG's "meet the new kid". Its about what brands and start ups / innovative tech companies have learnt working together to take technology to market
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What the Bakery has learnt baking brands and "start ups" together
- 1. 1 Year In what the Bakery has learned taking new technologies to trial market for brands
- 3. How we get tech to market for brands Why It Matters What we’ve learnt
- 4. How we get tech to market for brands Why It Matters What we’ve learnt
- 5. DIFFERENT WORLDS. Different languages. Different expertise.
- 6. THE UNIQUE THING WE DO IS “FIND THE MARKET” FOR THE TECH COMPANIES
- 7. HOW WE TAKE TECH TO TRIAL MARKET IN 8 WEEKS
- 8. examples
- 9. examples
- 12. How we get tech to market for brands Why It Matters What we’ve learnt
- 13. Software is eating the world
- 14. Innovation is doing not talking
- 15. Experiences > comms Thanks to John V Willshere
- 16. How we get tech to market for brands Why It Matters What we’ve learnt
- 17. 1. The appetite is huge AND GROWING
- 19. 3. BRANDS DON’T care about the technology “A virtual assistant that can help by finding the best answer to a ques>on be?er than human”
- 20. 4. Stage Matters
- 21. 5. Process Matters TIMING PLAN Wednesday: Source Data Feeds Friday: Start Tes4ng Tuesday: Finish Tes4ng and get Client Feedback Thursday: Amends Frday: Go Live
- 22. 6. People matter as much as product
- 23. AND ONE THING THAT DOESN’T matter: location
- 24. WE’RE GREAT AT GETTING THINGS TO TRIAL THAT NORMALLY WOULDN’T “We spent 6 months planning an innova>on and got the plans signed off at every level. And then it got killed” (O2) We basically prototyped Nike Fuel Band 3 years before Nike and it got killed” (Phillips)
- 25. 1 Year In what the Bakery has learned taking new technologies to trial market for brands
Notes de l'éditeur
- About a year ago today I left a comfortable job to dive into my new job
- About a year ago today I left a comfortable job to dive into my new job
- TO UNDERSTAND WHAT WE DO NEED TO UNDERSTAND WHY WE STARTED WE SAW A HUGE GAP
- THIS IS HOW WE TALK ABOUT OURSELVES
- ITS REALLY WEIRD LOOKING AT BIG COMPANIES….THEIR IS A CULTURE OF HOW NOT TO ACTUALLY GET THINGS DONEUNDER EUPHEMISMS OF: “WE NEED TO GET IT RIGHT, “WE NEED TO ONBOARD SUCH AND SUCH”
- WE LIVE IN A WORLD WHERE WE TRUST THE OPINION OF STRANGER FORM WIGAN OVER A BRAND ADVERT IN A CULTURE OF ABUNDANCE – ANYTHIGN ANYTIME – NO SUBSTITUTE FOR GREAT PRODUCTS AND SERVCIES NO GLOSS CAN COVER UP
- 1. The early stagers are tomorrow’s second marketIf investing over 3-5 year horizons, these are the guys 45% of GDP in US made by companies that didn’t exist 20 years ago 98% of new jobs created by companies born in last 5 years b) The articles need to be right - No provision for it in articles big barrier to later adoptio2. The success of the market depends on early education
- ALL THESE BRANDS HAVE GIVEN US PROBLEMS REFRAIN IS THE SAME….WE JUST CANT DO THIS STUFF AND THAT’S GREAT….
- FINDING THE BEST TECH IS A BIT LIKE PANNING FOR GOLD YOU NEED TO GO THROUGH A LOT OF SLUDGE
- BMW TECHNOLOGY – FIRST PITCH WAS ABOUT
- THERE ARE EXCEPTIONS BUT BRANDS WANT ‘PLUG AND PLAY’ AS MUCH AS POSSIBLE
- WERE HUMANS
- About a year ago today I left a comfortable job to dive into my new job Ive now done both things and ive got lots of points of view