3. Questions For You
• How many of you have a website?
• How many of you generate leads/sales online?
• How many of you paid for your advertising?
• How many of you have been disappointed with results?
9. My Goal Today is
• Teach you key concepts of digital marketing
• Educate you on the “Point of Difference” concept
• Share some of our most effective tactics with you
10. Who I am
• Digital Marketing Strategist
• Google Premier Partner
• Infusionsoft Partner
• Over 12 Years In The Industry
• Managing Director of Your Easy Web Solutions
• Best selling author (Our Internet Secrets)
• Working with CPTW since 2007
• Frequent traveler
11. In the last 3 years
• Thailand x 2
• Bali
• Greek Islands
• Paris
• St Petersburg
• Moscow
• Shanghai
• Blue Mountains
• Whitsundays x 2
• Auckland
• Perisher
• Threadbo
• Queenstown
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16. My Successes
• Degree in IT (Major in E-Commerce) from QUT
• First project – generated $250,000 first year
• Worked with thousands of businesses
• Helped build number of multi-million dollar businesses
• Doubled my business in the last 12 months
17. Successes - Your Easy Web Solutions
• National & International clients
• 2 Offices, 11 Staff
• Recently received Google Premier Partner badge
• Run some of the best Search and Mobile campaigns
• No contracts
• Conversion based focused marketing
18. S.M.A.R.T – 5 Step Process
• Strategy
• Message
• Advertise
• Results
• Test & Measure
19. S.M.A.R.T Process Translates To
• Landing Pages
• Point of Difference/USP
• Google Adwords
• Goals/KPIs
• Google Analytics
20. STRATEGY – Landing Pages
• Has to present your USP and Point of
Difference for your ideal client and tie
into your sales process
• Landing Page Models:
• Single Tier
• Multiple Tier
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26. Landing Pages - Keep it simple
• Attractive offer
• Minimal number of call-to-actions (CTA)
• Targeted traffic to matche landing page
• Aim for conversion rate (7-15%)
• A/B Split Test
• Headlines
• Offers
• With/without elements
27. Landing Pages - Automation
• Stick with templates
• Don’t get caught on design and look
• We prefer
• ClickFunnels
• Leadpages
• Unbounce
• Proved Designs
28. MESSAGE – Point of Difference
• How do you differ from your competitors?
• What do you specialise in?
• What did your customers compliment you on?
• Convenience points:
• Online Booking
• Free Parking Available
• Available 7 Days
29. Unique Selling Point (USP)
• Price Beat Guarantee
• Same Day Service
• Priority List
• Money Back Guarantee
• Value Based Upsell
30. ADVERTISING – Traffic (Adwords)
• Search – 85%
• Point of difference
• Ad to stand out
• Remarketing – 5%
• Ad criteria for returning
visitor
• Display – 10%
• Narrow targeting
parameters
38. RESULTS – Goals
• Get busy
• Strong marketing presence
• Effective impression share
• Improved cost per lead/sale
• Build list
• Work around seasonal trends
• Ability to grow business
39. Lists and Funnels
• Decision making period
• Education
• Sales process
• Combination of above