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1. Computing for Business & Economics II<br />BBA 4 Time: Obj 20 min Sbj 30 Min<br />Quiz No 1, Type (A) Percentage: 3%<br />I-Objective Part<br />MCQs:<br />Q1- Dell Computer's use of information systems to improve efficiency and implement quot;
mass customizationquot;
techniques to maintain consistent profitability and an industry lead illustrates which business objective?<br />A) improved flexibility<br />B) improved business practices<br />C) competitive advantage<br />D) survival<br />Q2-The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the use of information systems to achieve which business objective?<br />A) improved efficiency<br />B) customer and supplier intimacy<br />C) survival<br />D) competitive advantage<br />Q3- An example of a business using information systems to create new products and services is<br />A) Wal-Mart's RetailLink system.<br />B) Mandarin Oriental hotel's customer-preference tracking system.<br />C) Verizon's Web-based digital dashboard.<br />D) Apple Inc.'s iPod.<br />Q4- A managerial element in the UPS tracking system described in the chapter is<br />A) taking inventory.<br />B) providing package status reports to customers.<br />C) the decision to use automation.<br />D) in-house package tracking software.<br />Q5-Which type of system would you use to change a production schedule if a key supplier was late in delivering goods?<br />A) ESS<br />B) TPS<br />C) MIS<br />D) DSS<br />Q6-ESS are specifically designed to serve which level of the organization?<br />A) operational<br />B) end-user<br />C) middle management<br />D) senior management<br />Q7- The use of digital technology and the Internet to execute the major business processes in the enterprise is called<br />A) e-commerce.<br />B) e-business.<br />C) enterprise applications.<br />D) MIS.<br />Q8- What legal mechanism protects the owners of intellectual property from having their work copied by others? <br />A) patent protection<br />B) intellectual property law<br />C) copyright law<br />D) Fair Use Doctrine<br />Q9- If two organizations pool markets and expertise that result in lower costs and generate profits it is often referred to as creating<br />A) a value web.<br />B) a value chain.<br />C) synergies.<br />D) core competencies.<br />Q10- Which of the following choices may lead to competitive advantage: (1) new products, services, and business models; (2) charging less for superior products; (3) responding to customers in real time?<br />A) 1 only<br />B) 1 and 2<br />C) 2 and 3<br />D) 1, 2, and 3<br />Q11- Which type of system would you uses to forecast the return on investment if you used new suppliers with better delivery track records?<br />A) ESS<br />B) TPS<br />C) MIS<br />D) DSS<br />Q12- The primary activities of a firm include<br />A) inbound logistics, operations, outbound logistics, sales and marketing, and service.<br />B) inbound logistics, operations, outbound logistics, technology, and service.<br />C) procurement, inbound logistics, operations, technology, and outbound logistics.<br />D) procurement, operations, technology, sales and marketing, and services.<br />Q13- The use of computers to combine data from multiple sources and create electronic dossiers of detailed information on individuals is called<br />A) profiling.<br />B) phishing.<br />C) spamming.<br />D) targeting.<br />Q14- It is not feasible for companies to produce error-free software because<br />A) any programming code is susceptible to error.<br />B) it is too expensive create perfect software. <br />C) errors can be introduced in the maintenance stage of development.<br />D) any software of any complexity will have errors.<br />Q15- The use of digital technology and the Internet to execute the major business processes in the enterprise is called<br />A) e-commerce.<br />B) e-business.<br />C) enterprise applications.<br />D) MIS.<br />True & False:<br />Q16- In order to understand how a specific business firm uses information systems, you need to know something about the hierarchy and culture of the company.T<br />Q17- Functional systems that support business processes within a single functional group, such as human resources, are being phased out in favor of cross-functional systems.T<br />Q18- The idea driving synergies is that when the output of some units can be used as inputs to other units, the relationship can lower cost and generate profits.T<br />Q19- A cookie is a small file containing information about you and your Web activities that is deposited on your hard disk by a Web site.T<br />Q20- Developing a new product, fulfilling an order, and hiring a new employee are examples of business processes.T<br />II-Subjective Part<br />Q16- Value chain analysis is useful at the business level to highlight specific activities in the business where information systems are most likely to have a strategic impact. Discuss this model, identify the activities, and describe how the model can be applied to the concept of information technology.<br />Q17- Discuss at least three key technology trends that raise ethical issues. Give an example of an ethical or moral impact connected to each one?<br /> <br /> Q18- List and describe six reasons why information systems are so important for business today.<br /> <br />Q19- Identify the major types of information systems that serve the main management groups within a business. Discuss ESS, MIS systems with examples. Draw a diagram explaining MIS?<br />