usalytics

1. • •
Where A/B testing meets Big Data.
Increase conversions and revenue,
by personalising Each Visitor Experience.
(up to 40%)

2. internet marketers pain
• • Personalisation, the right way •
Interactive Marketing
(in the US)
49,5 bln
Visitor Customer
92$
spent
acquiring
1$ $$$
spent
converting
only
ineffective not relevant complex
Analytics
shows you
what happened
but Visitor
already left14,5 bln
Business Intelligence
and Analytics Software

3. internet marketers heaven
• • Personalisation, the right way •
!"
Split Testing
#
Behavioural
Targeting $
Segmentation
%
Easy
Integration
&
Insights &
Predictions
|
Mobile
personalisation
solution
for
everyone
quick, targeted, effective, cheap, secure,
We provide

4. how does it work?
• • Personalisation, the right way •
1
Segment
2
Predict
3
Act
geography
demographics
site interactions
buying behavior
visitor source
date & time / system
visitor profile data
crm & third party data
…
Boston
Evening
Male
Los Angeles
Work day
Female
First timer
Third visit
LOGO
( )
LOGO
Discount *
11 %
conversion rate
15 %
4%
7%
+
+

5. feature rich
• • Personalisation, the right way •
Usalytics Kissmetrics Adobe Omniture Optimizely
Google Analytics
Premium
SaaS ○ ○ ○ ○ ○
Third-party data ○ ○ ○ ○ ○
Multivariate testing ○ ○ ○ ○ ○
Drag&Drop Editor ○ ○ ○ ○ ○
Variation targeting ○ ○ ○ ○ ○
Behavioural Targeting ○ ○ ○ ○ ○
Predictive analytics ○ ○ ○ ○ ○
Target market SMB + Enterprise SMB Enterprise SMB Enterprise
Price 50$ / 1000 visitors > 150$ 150000$ / yr > 50$ /month 150000$ / yr

6. traction
• • Personalisation, the right way •
CeBIT

7. battle plan
• • Personalisation, the right way •
Key partners
!
CMS Magazine
!
Kaluga Astral
!
EMC
!
OVH.COM
!
Skolkovo
Foundation
Key activities Value
propositions
Customer
relations
Customer
segments
Key resources
Sales and developers
team
Large sub-resellers
base
Attractive
commissions
B2B
Platform dev.&maint
User support
Resellers
Services dev&maint
Resellers support
B2B
Help desk
Resellers
Personal Account
manager
Phone/Email
B2B
eBusiness
eCommerce
SaaS services
!
Resellers
Digital studios
Advertising agencies
CRO agencies
SaaS services
SaaS marketplaces
Hosting providers
CMS solutions
Cost
structure
Development and maint. Sales
User acquisition Taxes
Operating business
Revenue
streams
Multivariate testing &
targeting
Channels
B2B
Ads
WoM / Case studies
Resellers
Direct sales
B2B
Increased conversions
and revenue
!
Actionable insights
into visitor behaviour
!
!
!
Resellers
Earn more with us
!
Prove work results to
clients

8. the team
• • Personalisation, the right way •
Art-director in TOP-10
studios in Russia by
revision.ru rating
@Nikoland
Passionate for well-tested
clean and DRY-code. Has
great experience with high
load
bootstrapped @itima,
outsourcing development
company. Worked
extensively with A/B
testing for their clients.
ALEXEY
— CEO —
ILYA
— HACKER —
NIKOLAY
— DESIGNER —

9. global market
• • Personalisation, the right way •
.
Sales & HQ
. .
.
.
RnD
.

10. contact usCEO, Alexey Vorobiev
+7 (985) 924-51-36 | av@usalytics.com
• • Personalisation, the right way •