Want me to talk you through the slides? Best watch the webinar then: http://alexisgrant.com/webinar-email-list/

1. alexisgrant.com
Grow an
Engaged
Email List
by Alexis Grant

2. Connect with participants
#alexiswebin

3. alexisgrant.com
Grow an
Engaged
Email List

4. BEST
Growing
an email list is one
of the
things you can do
for your brand
#alexiswebin

5. Quick Look at My List
36% open rate
2,600+ subscribers
Sell ebooks and courses
Drive traffic to website
Float ideas and get feedback
Fill webinars
Create an engaged audience
* Make a living online *
Benefits

6. Go where
your readers
rather than waiting
for them to come to
you
hang out
#alexiswebin

7. Content Strategies
Content you’ve already
created
New content
#alexiswebin
vs.

8. #alexiswebin
Teaser…

9. Content Strategies
Content you’ve already
created
New content
#alexiswebin
vs.
It’s sometimes smarter
NOT to create new content

10. What VALUE can
you provide?
What ACTION do you
want your reader
to take?#alexiswebin

11. FREQUENCY
Which
works best?
Your list WANTS to hear from you
#alexiswebin
Be consistent = Create expectation

12. My Process for Developing
Great Content
• Track ideas and reader questions in
Google Doc
• Write when inspiration hits
• Write ahead of time
• Work with an editor
#alexiswebin

13. Open Rate…
The best way to increase your
Use a
SMART
subject line
#alexiswebin
Subscribe + Teasers + A/B testing

14. Tips for engagement
• Offer value!
• Be real. Write how you talk
• Short is the new long
• Use P.S. wisely
• Love your autoresponders
#alexiswebin

15. Ways to grow your list
In addition to offering awesome content…
• Place your sign-up form prominently (blog
sidebar, about page, posts, pop-up)
• Make it easy for readers to share
• Create an exciting freebie
• Guest posts
• Webinars
#alexiswebin

16. Which platform is
best for you?
#alexiswebinEmma
Mad Mimi

17. Takeaways
2. You don’t have to create
new content
1. Start building your list NOW
3. Be your awesome self
#alexiswebin

18. Questions?
#alexiswebin
ar