NyMaS & VCV MarCom Symposium Digitale Marketingtransformatie Anno 2015. Mindmap door Alexis van Dam van spreker Gopesh Raichura.

1. 2015-06-10 Digitale
marketingtransformatie
anno 2015
Gopesh
Raichura
Evangelist Oracle
Marketing Cloud – Oracle
Data management platform
Customer centricity
Target
Engage
Deliver message
@oracle
Opportunity
Live digital lives
Constant connected
Every facet in live is enabled by
consumer technology
Marketeers are also the customer
More
Connected
Social
Engage
Engage with brands in innovative ways
Issues
Reality:
fragmentation
82% of CMO's have no synchronized
view of customer data (Forrester)
Website
Social Media
E-mail
2nd party data
Quality for
clients
Message deliver on the right
time to right client
Data
management
2nd party data,
Example Reebok
Sign up newsletter on site
Reebok Reselled via Footlocker
Reebok doesn't know
about the customer Footlocker does
Reebok: share data Partnership
3rd party data
Buy data
Enrich understanding
Fill in the gaps
Enterprise data
CRM
Commerce systems
Online
Offline
Data stuck in
marketing
channel silo's
SEO
Analytics
CMS
Events
Social Listening
Social publishing
Loyalty
Rating reviews
Display Ads
E-mail marketing
Result: broken
customer
experience
Marketers lean
heavily on
fragmented toolsTo do
Blogpost
Emails
Social
Campaigs
Webinar
Blogs
Emails
Pass fragmentation
onto customer
78% of customers don't receive a
consistent experience. Accenture
Customer
bombarded
94% of customer discontinued
communication with a company
because of irrelevant messages. Blue
Research
Solve
fragmentation
Deliver seamless communication
across devices
Solve it for yourself
Separate data form each point of
marketing execution
Take control of data
3 stages of
data activation
1. Data in
What you know
Multiple data sources
Aggregated into a single centralized platform
1st part, 2nd party
and 3rd party data
Offline & online
Known and unknown
2. Unlock the
value in data
Data categorized to enable activation
Map the data
Additional layers of information
Unified data Bluekai ID
Https://youtu.be/YQ643U7ccpM
3. Data outData activated across the marketing schedule
Legenda
Leesinstructie
Met de klok mee
Vanuit het centrum naar buiten
Per tak van boven naar beneden
Legenda
Vraag
Belangrijke opmerkingen
Let op deze PDF bestaat uit meer pagina's!
Sessie/ event/ congres faciliteren:
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NyMaS Symposium | 10 juni 2015 | Mindmap gemaakt door Alexis van Dam | www.ConnectionOfMinds.com