1. Creative Thinking A103IAE
Simon Hill

2. AIM
• To evaluate the efforts of the week to change an element of
your life
• To understand the purpose of personality tests and how the
affect the way we work.
• Consider how personality tests can create a perfect team
dynamic.

3. SELF-STUDY TASK
Work on at least 2 of your entrepreneurial skills using the list
presented in this lecture
Next week present a short summary of the skills you worked
on…
• What you did?
• How it worked out?
• What would you do differently next time?

4. CREATIVITY EXERCISE
Creativity…
…can be about using what you already have in a different way
…breaking concepts into smaller pieces
…working together to see different approaches.

5. PERSONALITY TESTS
A quick and simple type test…
SHAPES TEST
…pick without too much thinking!

6. PERSONALITY TESTS
Which of the above figures do you like best?
• QUICK decision!
• ….and second best?
Write your choices down now!

7. PERSONALITY TESTS
SHAPES TEST
The results…………80% accurate!

8. Rectangle/Square
Motto for this shape:
• If you want a job done right, do it yourself.
• Somebody who feels most comfortable with a stable
environment with structure, regularity and clear directions
on what to do. Likes things that are organised, systematic
and orderly taking all rules and regulations into
consideration. Will work on a task until it is finished, even if
it is repetitious, cumbersome and lonely.

9. Triangle
Motto for this shape:
• I did it my way and so will you.
• Triangle is goal oriented. Enjoys planning something out
and then doing it. Gets motivated by the accomplishment.
Will tend to look at big long-term issues, but might forget
the details. When given a task will set a goal and work on a
plan for it.

10. Circle
Motto for this shape:
• Forget your troubles, just get happy.
• A Circle is social and communicative. No hard edges. S/he
handles things by talking about them and smoothing things
out with everybody. Communication is the first priority, and
making sure there is harmony. When given a task, s/he will
talk about it.

11. Squiggle
Motto for this shape:
• Dream the impossible dream.
• A Squiggle is off-the-wall and creative. Feels best
doing new and different things most of the time and
gets bored with regularity. When given a task, will
come up with bright ideas about it, but may not
want to get on with it.

12. PERSONALITY TESTS
DISCUSSION
Which of these shapes would you think is
the best one to become a successful
business owner/manager?

13. PERSONALITY TESTS
The Type Dynamics Indicator (TDI) gives an assessment of
type preferences, based on Jung's model of psychological type.
The questionnaire assesses the classic dimensions of
•
•
•
•
Extraversion-Introversion
Sensing-Intuition
Thinking-Feeling
Judging-Perceptions
It is an excellent starting point for personal insight and can be
used for both personal and group development.

14. • Extraversion-Introversion
•Outgoing or loner
• Sensing-Intuition
•Fact or Gut Feeling
• Thinking-Feeling
•Deciding by analysis or it feels
good so I will go for it
• Judging-Perceptions
•Making a decision or looking for
more info

15. Best Business Owner
• Most Entrepreneurial?
–
–
–
–
Extravert 1-2-3-4-5 Introvert
Sensing 1-2-3-4-5 Intuition
Thinking 1-2-3-4-5 Feeling
Judging 1-2-3-4-5 Perceptions
• Most Creative?
–
–
–
–
Extravert 1-2-3-4-5 Introvert
Sensing 1-2-3-4-5 Intuition
Thinking 1-2-3-4-5 Feeling
Judging 1-2-3-4-5 Perceptions

16. PERSONALITY TESTS
•
•
•
•
Important
No preference is better or worse than another
No type/result is better or worse
Serve different purposes/roles
Think of them as just different e.g.
– tea or coffee
– curry or fish ‘n’ chips
– apple or banana

17. PERSONALITY TESTS
The Type Dynamics Indicator
Extraversion……………….……………..Introversion
Sensing………………………..………..….Intuition
Thinking………………………….…….…..Feeling
Judging……………………..……………….Perceptions
e.g. this person would be ISFP (or ISFJ)

18. PERSONALITY TESTS
Homework
• Undertake the type dynamic test:
• http://www.humanmetrics.com/cgi-win/JTypes2.asp

19. PERSONALITY TESTS
Catalyst
Catalysts are energetic change agents who are always
looking for a new angle. Often pioneers and promoters of
change, they look for active environments where they can
discuss and debate new ideas. When with people they
inject energy, innovation and fun into their activities.
A potential entrepreneur?

20. PERSONALITY TESTS
Key points:
• We have looked at personality types and preferences.
• We all have preferences, but these may change over time
and you may not agree with the your test results – both of
these are OK.
• Gather as much information about yourself as possible
(know your weaknesses, we all have some, and know your
strengths - you can use these to the full)

21. CREATIVITY EXERCISE
• Imagine Polo mints became obsolete!
• What can be done with thousands and thousands of
now useless Polo mints?
• Write down your own ideas
• Discuss in groups – more ideas?
What could do with a paper clip?
Together & Separately

22. CREATIVITY EXERCISE
Creativity…
…can be about using what you already have in a different way
…coming up with new applications of things not in use
anymore
…working together to combine ideas.
It is useful to break the concept down (round, hole in it,
can be crushed, dissolves in water, white, small… etc.)

23. DIMENSIONS OF CREATIVITY
Human brain:
• Left hemisphere: rational and logical, verbal and
analytic
• Right hemisphere: intuitive, non-rational, holistic
Vertical thinking vs lateral thinking

24. DIMENSIONS OF CREATIVITY
Creative (lateral)
Logical (vertical)
Seeks questions
Seeks answers
Diverges
Converges
Explores different views, seeks insights
Asserts best or right view
Restructures
Uses existing structures
Seeks ways an idea might help
Says when idea will not work
Welcomes discontinuous leaps
Uses logical steps
Welcomes chance intrusions
Concentrates in what is relevant
Open-ended
Closed

25. SELF-STUDY TASK – NEXT WEEK
• Prepare a short (3 minute) presentation of your
personality
• Include shapes test, TDI and creativity test
• Do not use Powerpoint slides!
• Bring one everyday item and link it to yourself:
“ I am like … because …”

26. PERSONALITY TESTS
Homework
• Undertake the type dynamic test:
• http://www.humanmetrics.com/cgi-win/JTypes2.asp

27. SUMMARY
ANY QUESTIONS?

28. THANK YOU!