Group Project Submitted: Girl Effect Presentation
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Group Project Submitted for Digital Marketing Optimization Class on the Girl Effect NGO.
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Group Project Submitted: Girl Effect Presentation
- 1. Digital Business Model Presentation Presented by Team Two: Robin Ray SurajAtreya Beatriz Briones Alex Lund Anna Arancon Adriana Mancilla
- 2. Overview of Organization VIDEO
- 5. NGOs
- 8. Investing Increasing funding for adolescent girls Expanding opportunities for girls to attend secondary school Re focusing HIV - AIDS prevention Re orienting health delivery systems to work fro adolescent girls Economically empowering adolescent girls by building and protecting their assets Services Offered
- 9. Advocating Making the law work for adolescent girls Equipping adolescent girls to advocate themselves in their communities Mobilizing communities, families, men and boys to support adolescent girls Services Offered
- 11. India
- 12. Bangladesh
- 13. Africa
- 14. Donors
- 15. UK
- 16. Canada
- 17. US
- 18. Australia
- 20. Influence and leverage policy makers to incorporate adolescent girls into their program and their police.
- 21. Motivate practitioners and NGOs to build their girl expertise
- 22. Tax reductions
- 24. Training programs for NGOs
- 25. Advocate
- 26. Count
- 27. Invest
- 28. Global giving
- 29. Local government
- 30. Local Ngos
- 31. Businesses
- 33. Coallition for adolescent Girls
- 34. Those who work for girls
- 35. Government
- 37. Private donor
- 40. Paid staff
- 43. Text messages
- 45. Volunteering
- 48. Individual doners / Private /Companies
- 50. Crowdsourcing Gamification Aggregation 12 Potential Business Models
- 51. Crowd Sourcing Benefits Offers Brisk Economical Solutions Access to a Much Larger Talent Pool Better Understanding of Customer Needs Leverage expertise throughout the world
- 53. Gaming connects brands to valuable audiences
- 54. In-game advertising works.
- 55. In-game advertising is measurable, inexpensive and easy to do.
- 57. Accesibility and Attractiveness 16 ATTRACTIVENES 22 CS G A 10 22 10 ACCESIBILITY
- 58. 1-9-90 Rule 17
- 60. Justification Talent: tap creative and inspired participants whom you can leverage to create results Affordability: breaking it down into smaller and more focused pieces Expertise: only people with expertise in that particular area will engage Speed: The “crowd” can do it! and with quality Ripple effect: information can be disseminated from community to community to broaden its impact. 19
- 61. Motivations to participate 20
- 63. Domainengagement
- 64. Social Media
- 67. Community
- 68. Gaming
- 69. Mobile
- 73. Ask your community to join
- 74. Request Funding
- 76. Extensive reach
- 81. Process payments through a mobile phone
- 82. Receive notifications on the status of the project
- 84. Lower resistance to spending
- 85. Simple method to donate
- 87. Girl Effect – Collaboration with Brands Stories: Know about girls – photos, words, art Stories: Know about girls – photos, words, art User sharing to friends, donate, contribute Comment, rate, acquire points Collaboration with Brands – Cause Marketing Brands incentivize users and / or Girl Effect User engagement with Brands, PR
- 88. Some examples
- 90. Microvolunteering Benefits: Case Study: Convenient Crowd-sourced Network-managed
- 91. Transactions
- 92. Transactions Benefits: Case Study: Convenient and simple Wow people everyday in every way Privacy and security
- 93. Domain engagement Expertisesupport Emotional support GIRL PROJECT Job generation
- 95. Bigger support for Girls
- 96. People keen on sharing knowledge
- 98. Provinding a support network to Girls
- 100. FUNDRAISING
- 101. COMMUNITY
- 102. Gaming GameIndustry Creation Monetize Virtual Goods Revenue
- 103. Some examples TaamiNutz on Farmville GEO Location VOLVO on MyTown
- 105. Domainengagement
- 106. Social Media
- 109. Community
- 110. Gaming
- 111. Mobile
- 113. Girl Effect + Digital Business Model VIDEO
Notes de l'éditeur
- ConvenientIt's volunteerism that fits into your schedule when you have time - typically (but not necessarily) via an internet connected device such as a personal computer or mobile phone. In practice, to achieve this level of convenience, there is often no training or vetting necessary by the nonprofit.Bite-sizedVolunteer tasks are broken into small(-ish) pieces, so that you can complete a task in the time you have available (whatever that time may be).CrowdsourcedThe nonprofit that needs help asks a large(-ish) group for assistance. Micro-volunteers who have the time, interest, and skills (ideally), and who may be previously unknown to the nonprofit, do the work.Network-managedThe time demands of the manager (e.g. a nonprofit staffer) are reduced by distributing as much of the project management and quality review as possible to the network of micro-volunteers. This work management method differs from a top-down model of project management.
- Micro-actions can be conducted anywhere, at any time and so therefore people can control the environment in which they volunteer their time, thereby making it potentially safer than traditional volunteer opportunitiesMost micro-actions are non-committal, which means that one of the barriers that inhibits people to perform traditional volunteering, has now been stripped away. You can dip in and dip out whenever you wantPeople who are shy and uncomfortable with a group of strangers might feel more at home with micro volunteering as they can now volunteer in their own companyYou get more bang for your buck time wise. People who perform traditional philanthropy and who want to do more, now have the option to achieve more in between their traditional philanthropic commitmentsIt empowers people to realise they can make a difference, as they can now do something that benefits a worthy cause on their own terms, which gives them greater control over the difference they can makeYou can do it while watching telly, on the bus or in your pyjamas. You're not restricted to being at a certain place at a certain time anymore. Volunteering can go wherever you go.