Alex Mari
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Personal Information
Entreprise/Lieu de travail
Zurich Switzerland
Profession
Research Associate, UZH
Site Web
ch.linkedin.com/in/alexmari/
À propos
Alex Mari is a Research Associate and PhD candidate at the Chair for Marketing and Market Research, University of Zurich. He studies the adoption of AI-based voice assistants for marketing initiatives and their effect on shopping behavior. Alex advises entrepreneurs and teaches digital and AI marketing in business schools. Previously, he worked as a director of digital marketing, brand manager and tech startup CEO.
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Mots-clés
marketing voice commerce voice assistants machine behavior brand management zurich alex mari alexa online shopping artificial intelligence university report research ai machine learning expert cv voice marketing amazon apple pod google home 2019 switzerland fennex 2018 digital agile technology content marketing online marketing digital marketing facebook marketing advertising
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