Alex Mari
8 SlideShares 127 Abonné 126 Suivis
Personal Information
Entreprise/Lieu de travail
Zurich Switzerland
Profession
Research Associate, UZH
Site Web
ch.linkedin.com/in/alexmari/
À propos
Alex Mari is a Research Associate and PhD candidate at the Chair for Marketing and Market Research, University of Zurich. He studies the adoption of AI-based voice assistants for marketing initiatives and their effect on shopping behavior. Alex advises entrepreneurs and teaches digital and AI marketing in business schools. Previously, he worked as a director of digital marketing, brand manager and tech startup CEO.
Coordonnées
Mots-clés
marketing voice commerce voice assistants machine behavior brand management zurich alex mari alexa online shopping artificial intelligence university report research ai machine learning expert cv voice marketing amazon apple pod google home 2019 switzerland fennex 2018 digital agile technology content marketing online marketing digital marketing facebook marketing advertising
Tout plus
  • Documents
  • Infographies
Plus récents Les plus populaires

Voice Commerce, Voice Shopping, or V-Commerce

il y a 4 ans • 1366 Vues

The Rise of Machine Learning in Marketing [Research Report 2019]

il y a 5 ans • 1440 Vues

The Agile Digital (Marketing) Department / MarTech 2018

il y a 6 ans • 377 Vues

Social Paid: Facebook Advertising Strategy by Alex Mari (Fennex)

il y a 7 ans • 1949 Vues