Webinar presentation on how the new media landscape is impacting PR and Press Releases

1. The new media landscape and
one of its implications on PR
4th February, 2010
Alexander Mason,
Business Development & Marketing
Director Scandinavia

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3. www.cisionnewsroom.se

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5. …is your home page

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SHORT HEAD
(National newspapers, key trades,
Broadcast, etc.)
LONG TAIL
(the rest of the web)
© Cision 2010
The “Attention Economy”
MAGIC MIDDLE
(key blogs, online tv, social
network spaces…)

12. Source: Google AdWords Keyword Tool, https://adwords.google.com/select/KeywordTool
37 200 000Searches for ”Lego” per month

13. Keyword Bible
Key Words: 20 - 30
Not just for press releases:
White Papers
Product spec sheets
Web Page Copy
Partner Sites

21. Connect and next webinar!
Contact:
Alexander Mason, Cision
E-mail: alexander.mason@cision.com
Twitter: alexander_mason
Blogg: www.cisionnewsroom.se
Next Webinar:
“Creating your own platform for online PR”
11 Mars, 14.00