2. “HELLO”
We believe in a better tomorrow by learning and improving every day. We
imagine a world where we are all inspired to go to work and do what we
love every day. We believe that there are endless opportunities for people
that never give up and improve daily.
We help small businesses increase brand equity, by creating authentic and
inspiring stories. We are not focused on likes but on tangible business
results. Since 2010 we bring results for open minded people.
I am Alexander Novicov, CEO@IQD
WELCOME MESSAGE
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We see the marketing world in a different way. Starting from the way brands
communicate to design aesthetics. In today’s fast moving world, we must evolve and
keep learning every day for a better tomorrow. With hard work, dedication and
passion we all can have a better tomorrow.
WHY
WE EXIST
4. WHO WE ARE?
We are a marketing agency that create mind blowing stories for our clients.
Our Office
Picture PlaceholderMarketing is telling the world you’re amazing.
Content marketing is showing people that you are!
A content marketing agency that believes in a better tomorrow. We create
marketing strategies for clients that want to increase brand equity, loyalty,
engagement and create an emotional connection between the brand and
the consumer.
In today’s marketing world there are three things:
Attention, Noise & Annoyance.
We believe that brands need ATTENTION from the consumer in order to
sell their products or services.
5. SOME POINTS FOR AMAZING STORYTELLING
“”Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin
We as human beings love stories that’s why when brands story
tell well, people become emotionally engaged.
92% OF CONSUMERS WANT STORIES
01
When people are emotionally connected with a brand they
become loyal clients.
BUILDING EMOTION IS KEY
02
When we are engaged with a story we are more likely to take
action.
STORIES CAUSE US TO TAKE ACTION
04
Brands are built on loyal clients.
LOYALTY IS KEY
03
There are two ways to share knowledge.
You can push information out or you can pull them in the story.
6. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 6
A BRIEF HISTORY
A brief history of IQD Agency
2010
Started as a one man business with
zero capital.
ESTABLISHMENT
2011
Started working with majorbrands in
Cyprus. Dominated the marketin the
digital marketing space.
WON MAJOR ACCOUNTS
2012
Won 8 global and local awards on
digital marketing and business.
AWARDS
2013
Opened a new office in London, UK.
NEW OFFICE IN THE UK
2016
Worked with major global and local
brands. Created amazing branding
campaigns.
TOP BRANDS LIST
2017
Our goal is to become better than we
were yesterday.
EVOLVING EVERY DAY
8. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 8
MONTHLY MARKETING PACKAGES
Bronze Social
€997
Silver Social
€1,977
Gold Social
€4,997
Dedicated Account Manager Dedicated Account Manager Everything that Bronze Package Has Including
Account Monitoring Account Monitoring SEO Research
Content Creation: For 2 Platforms
(Facebook & Instagram)
Content Creation: For 2 Platforms
(Facebook & Instagram)
Run SEO campaign
Monthly Social Media Native Design Post Create & Publish:
8 Posts
Monthly Social Media Native Design Post Create & Publish:
15 Posts ( +5 Instagram Stories Design)
Monthly Social Media Native Design Post Create & Publish:
20 Posts (+10 Instagram Stories)
Ad Campaign Management (PPC Advertising): Facebook,
Instagram and Google Advertising with keywords: 3 Hours
Ad Campaign Management (PPC Advertising): Facebook,
Instagram and Google Advertising with keywords: 6 Hours
Ad Campaign Management (PPC Advertising): Facebook,
Instagram and Google Advertising with keywords: 10 Hours
Marketing Consulting: 1 hour Per Month Engagement with followers: 2 hours Per Month Engagement with followers: 4 hours Per Month
Set up email marketing funnel Reputation Management Marketing Strategy Overview
Brainstorm ideas for content development Brainstorm ideas for content development Brainstorm ideas for content development
Monthly Analytics Report Send email marketing newsletters to clients Competitor analysis
Facebook & Instagram Ads Included Monthly Analytics Report Instagram Stories Designs
Monthly Analytics Report
9. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 9
MARKETING PACKAGES
Beyond posting
VIP Marketing
€9,997
Everything that bronze package has including
2 Blog Articles
Media budget spend on keywords and advertising worth €5,000
Website SEO
Design & Develop Landing Page
E-Book design
Infographic design x2
Photo shooting
Artwork designs for print x1
11. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 11
LET’S SEE RESULTS
We run a marketing campaign for the Think Beyond Conference.
Our objective was to create inspiring and creative content to grabs people’s attention.
We created unique designs that attracted the right audience.
We reached 160,269 that actually paid attention to our work because it was different, creative and interesting.
12. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 12
LET’S SEE RESULTS
In this noisy world we managed to generate so much interest for a new brand / new event.
Results and data always show the full picture.
13. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 13
SOME CLIENTS
Some of our clients
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PROJECT: LOREM IPSUM
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15. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 15
MEET OUR GREAT TEAM
Our heroes
CEO / Storyteller/ Doer
ALEXANDER NOVICOV
Content Designer
LOUIZA AINSLEY
Web Developer
STEVEN MCSORLEY
Web Designer
ADEK OSIEWICH
Copywriter
MARIE SWAN
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16. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 16
WHY CHOOSE US AS A PARTNER
We all believe in thinking and doing beyond
We always have a whatever it takes
attitude with our clients. We will find a
solution to any problem.
ATTITUDE
We don’t make promises that we can’t
deliver. We always deliver what we
promise.
WE DELIVER
We’ve been in the market for the last 5
years and we continuously learn new
things as the digital world is ever-changing.
OUR EXPERIENCE
Our culture at the company is friendly and
we always welcome our clients with a smile.
OUR TEAM
We really care about our clients and our
projects.
WE CARE
We believe in growth, we compete every
single day against ourselves, we want to
become better than we were yesterday.
COMPETING
21. We worked with Beauty Line on the dedicated blog site “Beauty Diaries”.
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PORTFOLIO SHOWCASE
22. BUSINESS PROPOSAL 22
EKA GROUP
MARKETING CAMPAIGN
Storytelling, Execution, Content, Video Production, Promotion.
We created an authentic story for EKA to increase loyalty and brand
ourselves.
www.70yearseka.com
CAMPAIGN: BUILDING ON FAMILY MOMENTS
Story Development: Our storyobjective was to connect with
our clients on an emotional level.
Objective: The objective was to inspire and educate people
about EKA’s brand positioning.
Social Campaign: After we developed, filmed and edited our
campaign we promoted it to our targetaudience.
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24. BUSINESS PROPOSAL 24
PIRILLOS BAKERY
STORYTELLING
From the idea to execution
We created an authentic story for Pirillos and connect with our clients on
an emotional level. Pirillos before had a common message (Quality) and we
changed that to Family & Tradition Go Together.
STRATEGY: MARKETING STRATEGY
Brand Story: Created abrand story and positioned the brand
in a position to succeed
Marketing Strategy: We created a marketing strategy and
executed it to increase brand equity and emotional
connection.
Social Media: We created different creative concepts to
communicate our values with our clients and engage
emotionally
25. BUSINESS PROPOSAL 25
ZANETTOS
STORYTELLING
Creating emotional connection
We created a story that represents the brand; friendships.
We created relevant content for our core target audience and communicate
friendships. When you visit Zanettos you are in a friendly environment and
enjoy your food with friends that love you and care for you. We show that
to our clients and potential clients with our marketing activities.
STRATEGY: STORY DEVELOPMENT
33. BUSINESS PROPOSAL 33
SPARTA NOVELTY
MARKETING STRATEGY
Story: you against the world
Our task was to reposition Sparta Novelty as a brand. Position the brand to
succeed in new markets and gain market share in their current market.
We created a comprehensive marketing strategy that combines business
goals with marketing goals, an inspiring and emotional story, a clear content
strategy, email marketing strategy (data strategy), renamed the brand,
designed a new logo, created brand identity and social media strategy.
TASK: MARKETING STRATEGY
44. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 44
SOME CLIENTS
Some of our clients
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45. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 45
WHAT OUR CLIENTS SAY ABOUT US
What some of our clients say about us
“IQD is a great company to work with. They are very helpful, enthusiastic and it's a
gift to work with them in all things digital and social media-wise. I highly
recommend IQDigital Agency.” - Tony Wightman-Ex Marketing Manager for Mars
Chocolate /
Wellwood Consulting
“We hired Alexander Novicov over a year ago to be our non executive director and
IQDigital Agency to help us with our digital marketing activities. I would have to
honestly say it was a great decision; IQD genuinely cares and goes way beyond his
call of duty” - Sade Akinosho - Khairmax Ltd
“We can’t thank Alexander and IQD enough for completely redesigning our
website and helping us with all our social media! They were a pleasure to work
with; upmost professional at all times and spoke with a clear understanding with all
he was doing”
Alia – H&C Accounting
“In the beginning we were hesitant to work with IQD due to their pricing, but
looking back today it was worth m uch more than the initial price. Above & beyond
expectations.”
Andreas Louca – eSelis
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46. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 46
CUSTOMER TESTIMONIALS
We have more than 29 customer testimonials, here are a few.
… "I’ve had the privilege of working with
Alex as from 2013 till now and in that
time I have known Alex to be a well-
grounded and down to earth business
professional .I strongly recommend him
for future work as a digital media
strategist.
MARCOS KOMODROMOS
Charter PR Practitioner
… IQD has been our marketing partner for
more than 6 years. Their experience and
professionalism help us to receive
excellent results. I highly recommend
them.
VINA KOLIANDRI
CFO, EKA Group
… Alexander is a very hard working and
focused individual. He brings a good level
of business experience to any project that
he undertakes and I would be happy to
recommend his services.
PANAYIOTA KYRIAKOU
Marketing Manager, DJK
Group
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48. THANK YOU!
Are you ready to take your brand to the next level?
23 Agias Paraskevis Nicosia, Cyprus
22 101 935
an@iqd.agency
Cyprus Office:
Fb.com/IQDAgency
@alexnovicov / @iqdagency
www.iqd.agency
Get inspired on:
44 Broadway, Stratford
020 3130 0451
an@iqd.agency
UK Office: