1. 13
New Fans
(Page Likes)
396
Consumptions
(Items Clicked)
13
New Fans
(Page Likes)
396
Consumptions
(Items Clicked)
Facebook Engagement Megaphone
What happened?
How many unique
people did we
engage?
How many times
did these people
engage?
How many people
saw a story from or
about us?
How many times
were these stories
seen?
What started it?
Facebook Engagement Megaphone
What happened?
How many unique
people did we
engage?
How many times
did these people
engage?
How many people
saw a story from or
about us?
How many times
were these stories
seen?
What started it?
People Reached
per Story Posted Impressions Per Person
Reached
Stories per
Person
N/A
65.8
1.4
Your Page PostsYour Page Posts5353
User PostsUser Posts00
User MentionsUser Mentions00
Page Likes GeneratedPage Likes Generated
0
People Talking
N/A
106
Stories Created
6,970
Total Reach
10,053
Total Impressions
+196% W/W +1835% W/W +895% W/W
0
People Talking
N/A
106
Stories Created
6,970
Total Reach
10,053
Total Impressions
+196% W/W +1835% W/W +895% W/W

2. 0
5
10
15
20
25
30
35
0
500
1.0K
1.5K
2.0K
2.5K
3.0K
EngagedUsers
TotalReach
Total Reach & Engaged Users
Engaged Users Total Reach

3. 0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Engaged Users as a % of Total Reach

4. 6,970
108
0
Total Reach
Consumers
People Talking About This
Totals: Key Metrics
0
0
0
0
0
1
1
1
1
1
1
0
5
10
15
20
25
PeopleTalkingAboutThis
TotalReach
Fan Page Engagement and Reach Over Time
People Talking About This Page Stories

5. 0
1
2
3
4
5
6
7
8
0
1
2
3
4
5
6
7
8
9
OutboundMessages
StoriesCreated
Outbound Messaging and Engagement Over Time
Admin Wall Posts Stories Created About Admin Posts 60
15
1
8
9
Total Stories
Likes
Comments
Clicks (bit.ly)
Shares
Engagement Details
1
0
0
0
0
Stories per Post
Likes per Post
Comments per Post
Clicks per Post
Shares per Post
Averages Per Post

6. 0
1
2
3
4
5
6
StoriesCreated
Stories About User Generated Content
New Page Like Page Mention User Post
0
13
0
User Post
New Page Like
Page Mention
Types of Stories Created
0
235
17
User Post
New Page Like
Page Mention
Reach by Story Type

7. 8
2
14
88
Photo Views
Video Plays
Link Clicks
Other Clicks
Consumption Totals
0
5
10
15
20
25
30
35
Consumptions
Consumptions by Post Type
Photo Views Video Plays Link Clicks Other Clicks

8. 0
50
100
150
200
250
300
350
400
Reach
Reach Breakdown by Type
Organic Reach Viral Reach Paid Reach
0
500
1.0K
1.5K
2.0K
2.5K
3.0K
3.5K
4.0K
Impressions
Impressions Breakdown by Type
Organic Impressions Viral Impressions Paid Impressions

9. 105
120
28
21
0
187
134
37
38
0
Status
Link
Photo
Video
Question
Impressions & Reach by Post Type
Impressions/Post Total Reach/Post
0
0
0
0
0
1
1
1
Status Link Photo Video
Engagement by Post Type
Likes/Post Comments/Post Shares/Post

10. 0
1
1
2
2
3
3
4
4
5
Negative Feedback
Hide Clicks Report Spam Hide All Clicks Unlike Page
0
5
10
15
20
25
30
0
500
1.0K
1.5K
2.0K
2.5K
3.0K
3.5K
4.0K
TotalImpressions
Impressions & Page Views
Page Views Total Impressions

11. -5
-4
-3
-2
-1
0
1
2
3
4
5
6
0
500
1.0K
1.5K
2.0K
2.5K
3.0K
3.5K
NetNewPageLikes
PageLikes
Total Page Likes & Growth Over Time
Total Page Likes Net New Page Likes
2,858
-4
Total Page Likes
Net New Page Likes
Page Like Totals
0
0
Total Potential Reach
Avg Friends per Fan
Potential Reach

12. 0 0
1 1 1
0 0
5
2 2
1
0 0
-4
-1
-3
-2
-4
-1 -1 -1
-5
-4
-3
-2
-1
0
1
2
3
4
5
6
New Likes & Unlikes Over Time
New Page Likes New Page Unlikes 13
-17
Page Like & Unlike Totals

13. 61%15%
8%
8%
8%
0%
New Fan Sources
page_profile mobile like_story like_story like_story Other
10
3
2
1
1
tremont-tearoom.com
google.com
app.copromote.com
fbk.ecwid.com
search.aol.com
Top Referrers

14. 34
5
5
3
2
2
2
1
5
timeline
photos_stream
profile
info
Schedule Now
Reviews
insights
photos_albums
Other
Facebook Tab Views (Last 7 Days)
0 0 0 0 0 0 0
1
0 0
1
0 0
0
0
0
1
1
1
1
Check-Ins
Check-Ins Over Time

15. 1
0
0
0
0
0
0
0
0
0
0
Steven D Lightspring
#NUM!
#NUM!
#NUM!
#NUM!
#NUM!
#NUM!
#NUM!
#NUM!
#NUM!
#NUM!
Top People by # of Comments
1
1
1
0
1
1
1
1
Total Comments
healing flow
richest heart
sharing delightedand
core
peace
light blessings
kindred spirit
Comment Keyword Analysis

16. 0
100
200
300
400
500
600
700
800
13-17 18-24 25-34 35-44 45-54
Page Fans: Demographic Profile
Male Female
1,641
724
48 39
38
309
Page Fans: Top Countries
United States Turkey Brazil
United Kingdom India Other
297
148
42
34
32
542
Page Fans: Top Cities
Boston, MA
Istanbul, Turkey
Izmir, Turkey
New York, NY
Los Angeles, CA
Other

17. 0
500
1.0K
1.5K
2.0K
2.5K
3.0K
13-17 18-24 25-34 35-44 45-54 55+
People Talking About This: Demographic Profile (Last 28 Days)
Male Female
0
1.0K
2.0K
3.0K
4.0K
5.0K
6.0K
7.0K
8.0K
13-17 18-24 25-34 35-44 45-54 55+
Reach: Demographic Profile (Last 28 Days)
Male Female

18. 747
60
3
2
1
1
1
1
1
1
3
Turkey
United States
United Kingdom
Canada
Cyprus
Macedonia, the former…
Pakistan
Slovenia
Australia
Germany
Other
People Talking About This by Country (Last 28 Days)
14,372
731
99
37
33
17
14
12
10
9
152
United States
Turkey
Mexico
Canada
United Kingdom
Brazil
Italy
India
Spain
Bulgaria
Other
Reach by Country (Last 28 Days)

19. 0
0
0
0
0
0
0
0
0
0
0
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
Other
People Talking About This by City (Last 28 Days)
9,295
434
259
242
222
209
199
194
178
165
1,723
Boston, MA
Cambridge, MA
Quincy, MA
Everett, MA
Revere, MA
Waltham, MA
Somerville, MA
Malden, MA
Chelsea, MA
Medford, MA
Other
Reach by City (Last 28 Days)