1. XMAS RETAIL SURVEY 2016
This year, ATTEST has surveyed active shoppers to identify the hot trends for
Christmas 2016, to help with your seasonal planning.
What are the
hottest gifts this
year?
Has Brexit
effected
consumer
confidence?
New
consumer
shopping
trends.
What would you like for Christmas?
Question #1
2016 has been a challenging year for
Britain, so we started our report by
looking to find out how people will
treat themselves this Christmas.
Attest asked our respondents, what
would they like for Christmas? The
responses were varied and detailed.
The most popular answers revolved
around clothes (3% of total responses)
and money (7%) with a strong showing
from apple products, particularly the
iPad (2%) and iPhone 7 (1%).
INTRODUCTION
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It will come as little surprise that there is a key difference between the genders when it comes
to Christmas gifts. The most popular result amongst men was Money (2%) although there
were many iterations around gaming systems which if grouped together would prove the
most popular and canvas 9% of the responses.
The most popular item amongst women was again Money (4%) followed by clothes (2%) and
Perfume (1%) and a New Car (1%).
Man vs Woman
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Male Responses Female Response
Question #1
How much are you likely to spend this
Christmas compared to last year?
Question #2
2016 has been a challenging
year for Britain, so we started
our report by looking to find
out how people will treat
themselves this Christmas.
Attest asked our
respondents, what would they
like for Christmas? The
responses were varied and
detailed.
The most popular answers
revolved around clothes (3%
of total responses) and
money (7%) with a strong
showing from apple products,
particularly the iPad (2%) and
iPhone 7 (1%).
ATTEST SAYS:
www.askattest.com
Where will you do your Christmas
shopping this year?
Question #3
Across the board we have seen smart-
phone usage start to eclipse desktop
usage in much of our research this year.
On average 50% of respondents will be
shopping on their smartphone this year.
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Gender Split
There is less than a 5% variance
across the genders on each of
the shopping methods asked
about.
How do you principally research what
to buy for Christmas presents?
Question #4
There is clearly an influence that
retailers can have on the
Christmas gift purchasing process
through Online Advertising, with
12% of respondents citing this as
a principle influence.
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North South Divide:
People from the South-East
were one of the least likely to
listen to friends
recommendations for gifts
with only 12% listing this as a
principle influence.
In the North-West 19% of
respondents listed friends as a
principle influence.
Will you be buying
your Christmas
presents from the
same brands as last
year?
Question #5
There is a clear increase in loyalty for retailers over brands. Something that could
influence future discussions between brands and retailers as prices are squeezed
this Christmas following Sterling's decrease in value.
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Will you be buying
your Christmas
presents from the
same retailers as
last year?
Question #6
When did / will you buy the majority
of your Christmas gifts?
Question #7
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Battle of the Sexes
It's official, women tend to be slightly more organised than men buying their gifts. 57% of
women buy their Christmas presents 3-6 months before Christmas day, whilst only 42% of
men purchase their presents at this time. 33% of men purchase presents 1-2 weeks before
Christmas, whilst only 21% of women leave it this late.
Which of these toys do you predict will
be the best selling this Christmas?
Question #9
Here are our top-picks for the top toys this Christmas, remote control BB8 is out in front,
tweet us @askattest to let us know whether you think we've got it right.
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Research and compiled by: