The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Young presseu new models and experimentation
1. NEW MODELS & Alex Wood
@alexwoodcreates
EXPERIMENTATION
2. My Story
• Background in web design
• First foreigner to train at a
Japanese newspaper
• Lecturer in Online Journalism
for City University, London
• Writer on Mobile Industry
• Former Data Journalist for
BBC World Service
3. 75,000 + hits
G20 London Live Video footage featured by BBC
http://tinyurl.com/g20live Newsroom out on the field
How do we build on this?
4. Be where the mainstream isn’t
Live coverage of the G20
Protests in London
Shared across social networks
http://tinyurl.com/g20live
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12. Collaboration with Reuters
The Berlin Project Average read time: 5 - 10 mins
Experiment on “Wikipedia Effect”
Project broke even
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15. Not on the Wires International Features
Multimedia
www.notonthewires.com
Network of Global Correspondents
16. Not on the Wires International Features
Multimedia
www.notonthewires.com
Network of Global Correspondents
17. Media Project with British
Window on Uzbekistan Council
Coverage of Uzbek Fashion Week
Media Training with Students