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#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
How to Become a
Successful Remote
SEO Consultant
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/coronavirus-remote-work-shift-trends-learnings-future-adoption/
2020 was game
changing for
remote work
due to the
Pandemic (it’s
sad it happened
within this
context)…
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/coronavirus-remote-work-shift-trends-learnings-future-adoption/
Despite the
lockdown
constraints, many
companies
understood the
benefits of remote
work and became
remote first, like
Shopify
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
They realized remote work is an unstoppable paradigm
shift for knowledge workers with many positive effects
Business continuation
during a pandemia
+
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/coronavirus-remote-work-shift-trends-learnings-future-adoption/
This shift was also
perceived within
the digital
marketing and
SEO industry
with agencies
moving to a
remote setting…
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://twitter.com/aleyda/status/1377537429062696960
… and employees willing to move to other companies
if not allowed to work remotely anymore
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/jobs/seo/
If you would like to
keep working
remotely as an
employee (but can’t in
your current job) take
a look at the
Remoters.net job
board SEO section
and subscribe to the
alerts
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/jobs/
There are now hundreds of remote jobs
published per month of all types!
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/great-companies-remote-work-hiring/
… as well as more well known remote companies than
ever consistently hiring all the time all types of jobs
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/top-skills-to-include-in-your-resume-as-a-remote-based-professional/
To maximize the chances to be hired, highlight those


soft skills that make remote workers to excel
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
But what to do when you want to become an
independent remote SEO Consultant (not an employee)?
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
How to get
clients as a
remote
professional?
Is it remote
consulting
for you?
How can
your run your
remote
consulting
business in a
profitable
way?
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
… and how can you successfully perform SEO
consulting for success in a remote environment?
High
Productivity
without
distractions
Effective and
non-intrusive
Communication
A good life-
work balance
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
* SEO Consultant & Founder at Orainti


* Remoters.net Co-Founder


* SEO Speaker at +100 Events in +20 countries


* Author “SEO. Las Claves Esenciales.”


* Crawling Mondays Video & Podcast Series Host


* #SEOFOMO Newsletter Wrangler


* Maker LearningSEO.io


* European Search Personality of the Year in 2018
Olá! I’m Aleyda Solis,


and I’m here today to help you!
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
I’ve been remote since 2012, first as an employee


& from 2014 forward as Orainti’s founder
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/
I also co-founded
remoters.net in
2015, a hub to
empower and
facilitate remote
work, that I
currently run with
Elisa Martinez
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orain ti at #bettertogether from @ryte_en
https://remoters.net/interviews/
We’ve interviewed
dozens of remote
based SEO
professionals,
agencies and
organizations sharing
their remote
challenges, learnings
and advice
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Let’s see how you can
start working remotely as
an SEO consultant…
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Is it remote consulting for you?
You’ll need to be able to perform as a one-person business!
You’re happy
selling and
promoting
yourself
You’re
happy
running
your one-
person
business
You’re a
proactive
professional
with drive to
look for
solutions for
yourself
You’re ok not
having a
steady pay
every month
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
How to start getting remote clients?
Start sharing
what you know
and connect via
social and
relevant
communities/
groups
Create a
Website
showing
success
stories,
showcasing
expertise and
testimonials
Partner with
complimentary
professionals to
refer each other
(eg. With
developers or
designers)
You can start part-time while you’re still working as an employee
to get your first projects with minimal risks
Don’t be shy!
Let the world
know that
you’re up for
hire
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Establish your brand as a professional to trust
Don’t look to
work only with
local companies:
You speak
English and can
work worldwide
Identify a
specific area,
industry or
type of
Website where
you can focus
on
Identify what
type of projects
are more
profitable for
you: On-going
with retainers,
and minimum
fees
Identify your “USP”: Why they should hire and trust you instead


of others? Use remote as an advantage!
Establish how
many projects
you can work
well per month
and the
minimum for
profitability
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Once you have your first remote
projects: Set your remote work
environment for comfort
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Set
	
a
	
quiet
	
area to work from, wherever you are
A distraction free place w/ great internet connection to work
comfortably from
Good
Internet
coverage
Good
lightning
Little
noise
Little
distractions
Comfortable
furniture
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Ensure quality remote communication
Investing in headphones, mic, camera, noise canceling software
Noise
cancelling
headphones
Quality
mic
Good
definition
camera
Background
noise
cancellation
software
https://remoters.net/best-webcams-and-microphones-for-video-conferencing-remote-work/
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Make
	
sure
	
your
	
tools
	
are
	
still
	
accessible
independently
	
of
	
your
	
location,
	
but
	
securely


SEO, project management to communication tools
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Put an emphasis in security both online & offline
Fundamental as you or team might not be working from
a secure connection or environment
Antivirus and
firewall
software usage
VPN


secured
connection
while
working
Password
generation and
storage in
password
manager
Set
automatic
frequent data
backups
Device
tracker
installation
Headphones
usage for
conference
calls
Laptop
Screen
privacy
filter
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Avoid distractions that
kill your productivity
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Establish
	
clear
	
work
	
vs.
	
home
	
life
	
boundaries
With a routine, avoiding interruptions & overwork
Disable
mobile/non-
work
notifications
Agree with
family that you
shouldn’t be
interrupted only
for urgencies
Set a
start and


end work
	
time
schedule, use
alarms to
follow it
Disconnect
from work when
you “leave” your
work space, don’t
take it with you
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
https://zapier.com/blog/stay-focused-avoid-distractions/
Keep accountability and avoid temptations with tools
Use time tracking and app blockers software
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Use
	
a
	
task
	
prioritization system
For example, the Eisenhower matrix to focus each day on
what actually deserves your attention
URGENT BUT NOT IMPORTANT


DELEGATE


WRITE A REMOTERS BLOG POST
ABOUT CORONAVIRUS IMPACT IN
REMOTE WORK
URGENT AND IMPORTANT


PRIORITIZE


PREPARE TOMORROW’S WEBINAR
NOT URGENT NOR IMPORTANT


AVOID
IMPORTANT BUT NOT CRITICAL


PLAN
ANSWER TO RANDOM GUEST POST
REQUESTS IN REMOTERS
DEVELOP SEO RECOMMENDATIONS TO
BE DELIVERED AT THE END OF NEXR
WEEK
LOW URGENCY
HIGH URGENCY
HIGH IMPORTANCE
LOW IMPORTANCE
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Have
	
your
	
calls
	
at
	
the
	
start
	
and
	
end
	
of
	
day
Avoid call disruptions through the day to concentrate more
easily on SEO analysis
Availability for Calls with clients/team
Availability for Calls with clients/team
Lunch
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Block
	
times
	
in
	
your
	
calendar
	
for
	
analysis
	
work
Avoid getting dragged by emails and calls, leaving enough time
for “actual” SEO work
Availability for Calls with clients/team
Blocked Time for SEO analysis
Lunch
Blocked Time for SEO analysis
Availability for Calls with clients/team
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Use
	
a
	
time
	
management
	
method
	
to
	
tackle
	
each
day’s
	
tasks
	
priorities
	
without
	
losing
	
focus


You can follow the Pomodoro technique
https://chrome.google.com/webstore/detail/marinara-pomodoro%C2%AE-assist/lojgmehidjdhhbmpjfamhpkpodfcodef?hl=en
Set the
pomodoro timer
(to 25 minutes) to
work and focus
on each task
Have a 5
minutes break
after each 25
minute
pomodoro
Have a 25
minutes break
after 4
pomodoros
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Set clear remote
communication and
coordination protocols
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
https://doist.com/blog/lessons-remote-companies/
Shift your working mode from remote-friendly


to work as remote-first
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Establish
	
clear
	
communication
	
guidelines
	
for
most
	
common
	
scenarios
	
w/
	
team
	
&
	
clients


Asynchronous vs. Synchronous comms & tools to use
https://doist.com/blog/remote-team-communication-tools/
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Use asynchronous communication for
	
non-urgent
and
	
simpler, day to day coordination


Set the tools, and the way to use in each case
When to
use chats vs.


project
management
system
When to
document a
decision and
who to put in
copy
Establish
moderation,
notification and
mentions rules to
avoid
intrusiveness
Set
reasonable
timelines to
answer
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
For
	
complex
	
but
	
non-urgent
	
matters
	
you
	
can
record
	
and
	
send
	
a
	
screencast
	
via
	
PM
	
system


You can use Zoom, Snagit, Loom
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Make
	
it
	
easy
	
for
	
team
	
&
	
client
	
to
	
follow-up
	
with
project
	
status
	
via
	
PM
	
tool,
	
Dashboards
	
&
	
Alerts


Integrate data and set alerts for critical status change
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Use
	
synchronous/real-time communication when
asynchronous
	
won’t
	
be
	
as
	
effective


Ideal for quick video calls where you can share your screen
Complex
topics
Urgent
matters
Sensitive
topics
Strategic
decision
making
Team
building
Education
sessions
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Set
	
clear
	
communication
	
guidelines
	
for
professional
	
video
	
conference
	
calls


From software usage, timings, length, for a smooth experience
How in
advance should
you request new


video calls or
calls changes?
Software to
easily provide
times/dates
alternatives to
block calls with
clients
Integrating
video calls


requests & links in
calendar invites to
facilitate


access
Who
should be
invited to calls
based on the
scope and
topic
How long
should the call be


to make it
meaningful while
respecting others
times
How to
drive the


conversation to
make it
actionable
https://remoters.net/how-to-do-outstanding-video-conference-calls-with-your-team-and-clients/
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Eg:
	
Weekly
	
calls
	
w/
	
clients
	
&
	
team
	
to
	
follow-up,
address
	
expectations
	
&
	
ask
	
for
	
feedback


Follow-up on the executed and plan new agreed activities
Ask for
feedback and if
it’s not positive,
ask how that can
be improved
Agreed on
resources and
deadlines with
clients and if you’re
not sure if they’re
feasible, agree on
confirmation


dates
Start by
reviewing past
activities and
results, be specific


on what worked or
not, and what to
do next to
improve
Validate
about resources
availability when
agreeing on next


steps
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Keep
	
a
	
professional
	
image
	
in
	
clients
	
video
	
calls
Light in
front, and
professional
custom
background
with Zoom
Dress for work, have in-front lighting & professional background


Watch to the camera


#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Light in the
background, not
in front, not so
professional
background
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Take a look at more tips in the SEO project
Management for Freelancers Crawling Mondays
https://www.youtube.com/watch?v=S1qORyOIoCU
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Avoid remote
overwork and isolation
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Go to co-working spaces and events to socialize
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Don’t isolate yourself: Keep the interaction
going, both online and offline
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
T
ake actions to improve your own physical and
mental health
Especially important w/ the lockdown as is not “life as usual”
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Avoid overworking and potential burn out
Make sure to follow a healthy schedule that allows you to
disconnect
Follow-up to
make sure people
don’t overwork and


can effectively
disconnect when
their work hours
finish each


day Take your
Pomodoro
breaks and use
them to refresh,
stretch and
exercise.
Set alarms at
the end of the


day to know when
to stand and leave
your remote


work area
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Work
	
is
	
	
not
	
a
	
location,
	
you
	
can
	
do
	
SEO
	
from
anywhere, (eg: home) as
	
long
	
as
	
you
	
set
	
the
remote first
	
work
	
conditions
Setting a
remote
“workstation”,
having a quiet,


comfortable area with
reliable internet
connection to


work from
Establishing
communication
and coordination
protocols to follow


when executing SEO
related activities w/
team and clients
Functional
Environment
Project
	
& Team
Management
Avoiding
productivity
killers using a time
management
framework and
prioritized task
management
system
Productivity
management
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
* SEO Consultant & Founder at Orainti


* Remoters.net Co-Founder


* SEO Speaker at +100 Events in +20 countries


* Author “SEO. Las Claves Esenciales.”


* Crawling Mondays Video & Podcast Series Host


* #SEOFOMO Newsletter Wrangler


* Maker LearningSEO.io


* European Search Personality of the Year in 2018
Thanks! Questions?

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How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup

  • 1. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup How to Become a Successful Remote SEO Consultant
  • 2. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup https://remoters.net/coronavirus-remote-work-shift-trends-learnings-future-adoption/ 2020 was game changing for remote work due to the Pandemic (it’s sad it happened within this context)…
  • 3. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup https://remoters.net/coronavirus-remote-work-shift-trends-learnings-future-adoption/ Despite the lockdown constraints, many companies understood the benefits of remote work and became remote first, like Shopify
  • 4. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup They realized remote work is an unstoppable paradigm shift for knowledge workers with many positive effects Business continuation during a pandemia + #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 5. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup https://remoters.net/coronavirus-remote-work-shift-trends-learnings-future-adoption/ This shift was also perceived within the digital marketing and SEO industry with agencies moving to a remote setting…
  • 6. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup https://twitter.com/aleyda/status/1377537429062696960 … and employees willing to move to other companies if not allowed to work remotely anymore
  • 7. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup https://remoters.net/jobs/seo/ If you would like to keep working remotely as an employee (but can’t in your current job) take a look at the Remoters.net job board SEO section and subscribe to the alerts
  • 8. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup https://remoters.net/jobs/ There are now hundreds of remote jobs published per month of all types!
  • 9. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup https://remoters.net/great-companies-remote-work-hiring/ … as well as more well known remote companies than ever consistently hiring all the time all types of jobs
  • 10. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup https://remoters.net/top-skills-to-include-in-your-resume-as-a-remote-based-professional/ To maximize the chances to be hired, highlight those 
 soft skills that make remote workers to excel
  • 11. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup But what to do when you want to become an independent remote SEO Consultant (not an employee)? #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup How to get clients as a remote professional? Is it remote consulting for you? How can your run your remote consulting business in a profitable way?
  • 12. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup … and how can you successfully perform SEO consulting for success in a remote environment? High Productivity without distractions Effective and non-intrusive Communication A good life- work balance
  • 13. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup * SEO Consultant & Founder at Orainti * Remoters.net Co-Founder * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO Newsletter Wrangler * Maker LearningSEO.io * European Search Personality of the Year in 2018 Olá! I’m Aleyda Solis, 
 and I’m here today to help you!
  • 14. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup I’ve been remote since 2012, first as an employee 
 & from 2014 forward as Orainti’s founder
  • 15. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup https://remoters.net/ I also co-founded remoters.net in 2015, a hub to empower and facilitate remote work, that I currently run with Elisa Martinez
  • 16. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orain ti at #bettertogether from @ryte_en https://remoters.net/interviews/ We’ve interviewed dozens of remote based SEO professionals, agencies and organizations sharing their remote challenges, learnings and advice
  • 17. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup Let’s see how you can start working remotely as an SEO consultant…
  • 18. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup Is it remote consulting for you? You’ll need to be able to perform as a one-person business! You’re happy selling and promoting yourself You’re happy running your one- person business You’re a proactive professional with drive to look for solutions for yourself You’re ok not having a steady pay every month
  • 19. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup How to start getting remote clients? Start sharing what you know and connect via social and relevant communities/ groups Create a Website showing success stories, showcasing expertise and testimonials Partner with complimentary professionals to refer each other (eg. With developers or designers) You can start part-time while you’re still working as an employee to get your first projects with minimal risks Don’t be shy! Let the world know that you’re up for hire
  • 20. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup Establish your brand as a professional to trust Don’t look to work only with local companies: You speak English and can work worldwide Identify a specific area, industry or type of Website where you can focus on Identify what type of projects are more profitable for you: On-going with retainers, and minimum fees Identify your “USP”: Why they should hire and trust you instead 
 of others? Use remote as an advantage! Establish how many projects you can work well per month and the minimum for profitability
  • 21. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup Once you have your first remote projects: Set your remote work environment for comfort
  • 22. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Set a quiet area to work from, wherever you are A distraction free place w/ great internet connection to work comfortably from Good Internet coverage Good lightning Little noise Little distractions Comfortable furniture #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 23. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup Ensure quality remote communication Investing in headphones, mic, camera, noise canceling software Noise cancelling headphones Quality mic Good definition camera Background noise cancellation software https://remoters.net/best-webcams-and-microphones-for-video-conferencing-remote-work/
  • 24. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Make sure your tools are still accessible independently of your location, but securely SEO, project management to communication tools #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 25. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Put an emphasis in security both online & offline Fundamental as you or team might not be working from a secure connection or environment Antivirus and firewall software usage VPN secured connection while working Password generation and storage in password manager Set automatic frequent data backups Device tracker installation Headphones usage for conference calls Laptop Screen privacy filter #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 26. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup Avoid distractions that kill your productivity
  • 27. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Establish clear work vs. home life boundaries With a routine, avoiding interruptions & overwork Disable mobile/non- work notifications Agree with family that you shouldn’t be interrupted only for urgencies Set a start and end work time schedule, use alarms to follow it Disconnect from work when you “leave” your work space, don’t take it with you #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 28. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en https://zapier.com/blog/stay-focused-avoid-distractions/ Keep accountability and avoid temptations with tools Use time tracking and app blockers software
  • 29. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Use a task prioritization system For example, the Eisenhower matrix to focus each day on what actually deserves your attention URGENT BUT NOT IMPORTANT DELEGATE WRITE A REMOTERS BLOG POST ABOUT CORONAVIRUS IMPACT IN REMOTE WORK URGENT AND IMPORTANT PRIORITIZE PREPARE TOMORROW’S WEBINAR NOT URGENT NOR IMPORTANT AVOID IMPORTANT BUT NOT CRITICAL PLAN ANSWER TO RANDOM GUEST POST REQUESTS IN REMOTERS DEVELOP SEO RECOMMENDATIONS TO BE DELIVERED AT THE END OF NEXR WEEK LOW URGENCY HIGH URGENCY HIGH IMPORTANCE LOW IMPORTANCE #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 30. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Have your calls at the start and end of day Avoid call disruptions through the day to concentrate more easily on SEO analysis Availability for Calls with clients/team Availability for Calls with clients/team Lunch #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 31. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Block times in your calendar for analysis work Avoid getting dragged by emails and calls, leaving enough time for “actual” SEO work Availability for Calls with clients/team Blocked Time for SEO analysis Lunch Blocked Time for SEO analysis Availability for Calls with clients/team #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 32. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Use a time management method to tackle each day’s tasks priorities without losing focus You can follow the Pomodoro technique https://chrome.google.com/webstore/detail/marinara-pomodoro%C2%AE-assist/lojgmehidjdhhbmpjfamhpkpodfcodef?hl=en Set the pomodoro timer (to 25 minutes) to work and focus on each task Have a 5 minutes break after each 25 minute pomodoro Have a 25 minutes break after 4 pomodoros
  • 33. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup Set clear remote communication and coordination protocols
  • 34. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en https://doist.com/blog/lessons-remote-companies/ Shift your working mode from remote-friendly 
 to work as remote-first
  • 35. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Establish clear communication guidelines for most common scenarios w/ team & clients Asynchronous vs. Synchronous comms & tools to use https://doist.com/blog/remote-team-communication-tools/
  • 36. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Use asynchronous communication for non-urgent and simpler, day to day coordination Set the tools, and the way to use in each case When to use chats vs. project management system When to document a decision and who to put in copy Establish moderation, notification and mentions rules to avoid intrusiveness Set reasonable timelines to answer #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 37. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en For complex but non-urgent matters you can record and send a screencast via PM system You can use Zoom, Snagit, Loom #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 38. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Make it easy for team & client to follow-up with project status via PM tool, Dashboards & Alerts Integrate data and set alerts for critical status change #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 39. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Use synchronous/real-time communication when asynchronous won’t be as effective Ideal for quick video calls where you can share your screen Complex topics Urgent matters Sensitive topics Strategic decision making Team building Education sessions #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 40. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Set clear communication guidelines for professional video conference calls From software usage, timings, length, for a smooth experience How in advance should you request new video calls or calls changes? Software to easily provide times/dates alternatives to block calls with clients Integrating video calls requests & links in calendar invites to facilitate access Who should be invited to calls based on the scope and topic How long should the call be to make it meaningful while respecting others times How to drive the conversation to make it actionable https://remoters.net/how-to-do-outstanding-video-conference-calls-with-your-team-and-clients/
  • 41. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup Eg: Weekly calls w/ clients & team to follow-up, address expectations & ask for feedback Follow-up on the executed and plan new agreed activities Ask for feedback and if it’s not positive, ask how that can be improved Agreed on resources and deadlines with clients and if you’re not sure if they’re feasible, agree on confirmation dates Start by reviewing past activities and results, be specific on what worked or not, and what to do next to improve Validate about resources availability when agreeing on next steps
  • 42. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Keep a professional image in clients video calls Light in front, and professional custom background with Zoom Dress for work, have in-front lighting & professional background Watch to the camera #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup Light in the background, not in front, not so professional background
  • 43. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup Take a look at more tips in the SEO project Management for Freelancers Crawling Mondays https://www.youtube.com/watch?v=S1qORyOIoCU
  • 44. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup Avoid remote overwork and isolation
  • 45. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Go to co-working spaces and events to socialize #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup Don’t isolate yourself: Keep the interaction going, both online and offline
  • 46. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup T ake actions to improve your own physical and mental health Especially important w/ the lockdown as is not “life as usual”
  • 47. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Avoid overworking and potential burn out Make sure to follow a healthy schedule that allows you to disconnect Follow-up to make sure people don’t overwork and can effectively disconnect when their work hours finish each day Take your Pomodoro breaks and use them to refresh, stretch and exercise. Set alarms at the end of the day to know when to stand and leave your remote work area #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 48. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Work is not a location, you can do SEO from anywhere, (eg: home) as long as you set the remote first work conditions Setting a remote “workstation”, having a quiet, comfortable area with reliable internet connection to work from Establishing communication and coordination protocols to follow when executing SEO related activities w/ team and clients Functional Environment Project & Team Management Avoiding productivity killers using a time management framework and prioritized task management system Productivity management #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
  • 49. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup * SEO Consultant & Founder at Orainti * Remoters.net Co-Founder * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO Newsletter Wrangler * Maker LearningSEO.io * European Search Personality of the Year in 2018 Thanks! Questions?