Marc Benioff's keynote at Cloudforce Japan 2012. "Business is Social."

1. BECOME A CUSTOMER COMPANY:
CONNECT WITH YOUR CUSTOMERS IN A WHOLE NEW WAY
Marc Benioff
Chairman, CEO
@benioff
facebook.com/benioff
ceo@salesforce.com
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2. Become A Customer Company:
Connect with Your Customers in a Whole New Way
Connected Connected
Partners Products
Connected Connected
Customers Employees
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3. Our Mission:
Cloud Computing Driver, Catalyst and Evangelist
Enterprise
Cloud Computing
Mainframe Client/Server
1960s 1980s Today
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4. #1 in Cloud Computing and Customer Relationship
Management
#1
Cloud Sales, Service, Innovation
Computing Marketing 2011, 2012
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5. 350,000+
Hours Service
1% $40 Million+
Grants
Time Equity Product 16,000
Non-profit Organizations
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6. Salesforce.com Commitment to Japan
New Tokyo New New Customer
New Office Data Center Investments Growth
Sumitomo
Corporation
JP Tower 1 Year Anniversary 5400+ Customers
Marunouchi 1B+ Transactions/Day 80% of Top 70
1H 2013 Globally Japanese Companies
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7. First Enterprise Cloud Company to Reach $3 Billion
Fastest Growing Top 10 Software Company
~8%
of Revenue
$3B
Revenue Forecast
FY13
2004 2005 2006 2007 2008 2009 2010 2011 2012
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8. Post-PC Revolution: “The End of Wintel”
Touch
Terminal PC
SNA LAN/WAN LTE
Mainframe Server Cloud
1960s 1980s Today
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9. The Computing Revolution
Source: Asymco, “The Rise and Fall of Personal Computing”
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10. The Computing Revolution
1960s 1970s 1980s 2010s
Mainframe Mini Client Server
Computing Computing Computing Social
2000s Revolution
Mobile
1990s Computing
Cloud
Computing
x 10x 100x 1,000x 10,000x 100,000x
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11. The Social Revolution
50M+ Fans 4.5 Billion
social users
2M+ mentions in one day
Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia
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12. The Touch Revolution
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13. The Local Revolution
Geo-aware Devices
Locate Your Customers
Integrated with Apps
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14. The Cloud Revolution
Enterprise $111 Billion Industry in 2012
Cloud Computing 18% YOY Growth
Salesforce.com: #1 Cloud Vendor
Source: Gartner, Inc., Forecast: Public Cloud Services, Worldwide, 2010-2016, 3Q12, September 24, 2012
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15. The Customer Revolution
Your Customer
Enterprise
Cloud Computing
Social Touch Local Cloud
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16. Are You a Customer Company?
Your Customers, Employees, and Are You Connected to Your
Partners Are Connected Customers in a New Way?
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17. Priority #1: Becoming a Customer Company
Business Leader Priorities
Getting Closer
to Customers 88% of business leaders
Other
Source: 2012 IBM Global Study
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18. Become A Customer Company:
Connect with Your Customers in a Whole New Way
Connected Connected
Partners Products
Connected Connected
Customers Employees
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19. Salesforce: Customer Company Architecture
Social Front-End
Any Social Sales
Network Service Marketing Work.com AppExchange Back-end Systems
Chatter Chatter Communities
AppExchange Apps Any System
Identity
Data.com
ERP Finance
Force.com Site.com Heroku Touch
Salesforce
Database.com Platform
Cloud, Social, Touch
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20. Thank you.
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