Do you know that 80% to 90% of mobile applications are abandoned just after a single use! An average app loses almost 77% of the daily active users just after three days of installing it!
Mobile app development is a costly affair and takes a huge amount of time and effort. Because of this, all businesses cannot afford the failure of their mobile application.
What is it that leads to your mobile app’s failure? What is it that you need to work on? If you can’t really put a finger on it, we have listed a few reasons that might be behind the failure of your app. Check out this presentation for that.
2. 1. Ignoring Customer Feedback
One out of three
companies never ask
for feedback from
their customers, and
43 percent of
businesses don’t think
of feedback as a
priority. Customers
are more likely to be
loyal when they feel
they are being heard.
3. 2. Poor Mobile App Strategy
More often
than not, a
mobile
application
tends to fail
due to the
lack of a solid
strategy.
Overlooking a
strong
foundation
could either
result in a low-
quality app or
delay your
process of
development.
4. 3. Unimpressive User Experience
If your mobile
app is not
easy to use
and intuitive,
the chances of
it falling off a
cliff are pretty
high.
Performance
issues and
inconsistency
are the two
enemies of a
perfect mobile
app.
5.
6. 4. Improper Monetization Strategy
There are
various ways
to monetize
a mobile
app, few of
which
include ->
● In-app
advertising
● Freemium
model
● Subscription
model
● Newsletter
promotions
7. According to a
study, 58% of
iOS
applications
crash due to
the lack of
proper quality
testing.
Ignoring
testing
practices is
unacceptable
and must
never be
overlooked.
5. Insufficient App Testing
8. Thou too shall pass…
If you are prepared to
handle failures,that
means you are ready to
face the competition. All
you need to do is
extensive research,
create a solid strategy,
and choose the relevant
platform.
9. Official Blog Link -
https://www.algoworks.com/blog/reas
ons-why-mobile-apps-fail/