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Recruitment Workshop
Sourcing
in a global talent landscape
Part 2 A
(Big) Data Landscape Overview
1
Alexander Crépin
recru...
Recruitment Workshop
Sourcing in a global talent landscape
Part 1: What & How (A STEP process)
Part 2 A: Data Landscape Ov...
AttractStrategize
SAAA Corporate Recruitment Model
Analyse Search Trace Engage Present
AppointAssess
Talent
Acquisition
Al...
Sourcing Pillars of Success
• Data / Digital Technology & Tools
• Craftsmanship of recruitment team
• Lean Processes, to m...
Sourcing in the Digital Age
Data & Tech
Social media, Mobile, Big Data & Cloud
• Bits & bytes, data, data& data
• Informed...
Data & Analytics Revolution
Sourcing Talent
6
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing in the Digital Age
Real Revolution (Big Data & Analytics)
• Term Big Data didn’t exist 25 years ago!!
• In 2000 d...
Sourcing in the Digital Age
(Big) Data, the new oil !!
• Data crucial fuel for business to grow & thrive
• The new commodi...
Sourcing in the Digital Age
Big Data Ownership
Data ‘Wars’ likely, over access usage rights, over
data & monopolistic beha...
Sourcing in the Digital Age
Big Data, Big Win?
• Most raw data, especially big data, not
suitable for human consumption!!!...
Sourcing in the Digital Age
Big Data for Smart Data for
• Improved sourcing/ recruiting performance
by
• Using data, takin...
Sourcing in the Digital Age
From Big Data to Smart Data
Translating raw data into actionable data
requires “some” (basic) ...
Sourcing in the Digital Age
Algorithm Revolution?
• Algorithms, automated methods, must-have in
data driven world
• Lists ...
Sourcing in the Digital Age
Algorithm Revolution?
• Algorithms getting smarter by Machine
Learning Methods
• (Mathematical...
Sourcing in the Digital Age
Big Data Tech & Sourcing
• Just at the beginning
• Search & match intelligence gathering
• not...
Sourcing in the Digital Age
Big Data?
Term describing large volumes of high velocity,
complex and variable data
Requiring ...
Sourcing in the Digital Age
Unstructured data (≥80%)
• Raw unorganized, multi-structured, stored
data at many places
• Lik...
Sourcing in the Digital Age
Data Surface, Deep & Dark web
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
Source: ...
Sourcing in the Digital Age
Unstructured data challenge
Making quantitative data shift a qualitative shift as well.
Sourci...
Sourcing in the Digital Age
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing in the Digital Age
Unstructured data challenge
• Information overload Why & how to manage?
• Garbage In, Garbage ...
Sourcing in the Digital Age
Structured data ( ≤ 20%)
• Data in searchable databases (ATS, HRIS, Linkedin) !
• Meaning of (...
Sourcing in the Digital Age
Quality & Comparability of Data (input)
Data structured & unstructured
Alexander Crépin AC@Rec...
Sourcing in the Digital Age
Big Data and Analytics Manifesto
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
Sourc...
Sourcing in the Digital Age
From Big Data to Smart, (actionable) Data
Using data tech for deeper, actionable insights
into...
Sourcing in the Digital Age
Real challenge = not collecting data!
• It’s understanding importance (or lack of) data points...
Sourcing in the Digital Age
DIKW pyramid of increasing insight
• Data
• Information
• Knowledge
• Wisdom
Fundamental probl...
Sourcing in the Digital Age
From Big Data to Insight
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
Data Source 1...
Sourcing in the Digital Age
Data Mining (DM)
• “Insight discovery” in large databases from
(semi) (un)structured data
• De...
Sourcing in the Digital Age
Data Mining = multi-disciplinary
Not a new discipline, but intersection of / combining
• Infor...
Sourcing in the Digital Age
Data Scientist = T-shaped Skillset
Deep expertise in 1 area AND breadth of generalized experie...
Sourcing in the Digital Age
Data Mining & Machine Learning Methods
• MLM = “self learning”, ability to adapt the
program b...
Sourcing in the Digital Age
Learning by doing!
• “self learning”, from previous “results”
• I learned through being curiou...
Sourcing in the Digital Age
Big Data …… is just data!!!
• We have more of it
• We can already do more with it!
• By new te...
Sourcing in the Digital Age
Big Data new tech, tools & services
http://dfkoz.com/big-data-landscape/
Alexander Crépin AC@R...
Sourcing in the Digital Age
Sourcing Data Driven
Talent Data Sourcing
Big Data &
The Digital Footprint
All online interact...
Your questions ?
Alexander Crépin AC@Recruitmentcoach.nl
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing in the Digital Age
Tracking People & Big Data
• Rise of tools tracking consumers like:
• super cookies ● browser ...
Sourcing in the Digital Age
Big Data & Identity marketplace
• Commodification of “digital footprint”
• Trading personalise...
Sourcing in the Digital Age
Unifying (Big) Data & Digital Footprint
NB Intrusive cookies: Nobody would tolerate this sort ...
Sourcing in the Digital Age
Consumer profile
Management
for
Consumer
Intelligence
by
Digital Footprint
Data unification
Al...
Sourcing in the Digital Age
Web Crawlers & Data Extraction Services/Tech
Source: Promptcloud web-crawler-software-as-a-dat...
Sourcing in the Digital Age
Talent (sourcing) Intelligence development
• Digital Footprint Research
• Identifying internal...
Sourcing in the Digital Age
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing in the Digital Age
Behavioural profiling, soft skill sourcing
• Tech interpreting meaning & intent behind text-
b...
Sourcing in the Digital Age
NB. Soft (skill) data growing interest
yawning STEM skills gap
• emphasis will continue to be ...
Sourcing in the Digital Age
Sourcing Tech utopianism:
The Ultimate sourcing solution ……
Provides valid data points enablin...
Sourcing in the Digital Age
Ultimate (future) sourcing solution
• parsing (globally) resumes & profiles
• into highly stru...
Sourcing in the Digital Age
Ideal Search Technology
• Algorithms understanding human, conversational
language & grasp mean...
Sourcing in the Digital Age
Ideal Search Tech, pitfall
• Suggests subject area expertise on almost every
search, by automa...
Sourcing in the Digital Age
Ideal Matching Technology 1.
• Algorithms, for digital footprint data identification &
integra...
Sourcing in the Digital Age
Ideal Matching Technology 2.
• Data Driven, Not resume / CV driven
• ……. Résumés will be displ...
Sourcing in the Digital Age
Ideal Matching Technology 3.
• No longer depend on traditional education &
employers data as m...
Sourcing in the Digital Age
Future driving forces 1.
• Search engines understanding regular “talk”,
conversational languag...
Sourcing in the Digital Age
Future driving forces 2.
• Machine Learning Tech to auto-improve / auto
refine search & matchi...
Sourcing in the Digital Age
Future driving forces 3.
• Consumer Profiling, Marketing bigger market &
leading (more money f...
Sourcing in the Digital Age
“Robot” sourcers?
• …… As data growth continues to skyrocket, there
will eventually be so much...
Your questions ?
Alexander Crépin AC@Recruitmentcoach.nl
Time for a short break
Sourcing in the Digital Age
Why using algorithms? 1.
• The more data, the more difficult to analyse &
draw meaning from da...
Sourcing in the Digital Age
Why using algorithms? 2.
• Humans are biased decision makers!
• More Accuracy, fact/data drive...
Sourcing in the Digital Age
Summary:
Fundamental changes in technology & how data
& information being used in sourcing/rec...
Sourcing in the Digital Age
Epilogue 1.
• In many ways, we're still in the early innings
of the Big Data phenomenon …..
• ...
Sourcing in the Digital Age
Epilogue 2.
• Better informed decision making will drive changes!
• Are you willing & capable ...
Sourcing in the Digital Age
Big Data in 2016 & beyond
Big Data could bring success in sourcing
• if handled in moderation,...
Sourcing in the Digital Age
Big Data & Analytics in 2016 & beyond
• The “algorithm economy” is coming …..
• Marketing prof...
Sourcing in the Digital Age
Big Data & Sourcing in 2016 …..
Starting Realistically
Sourcing Talent
Alexander Crépin AC@Rec...
Sourcing in the Digital Age
Big Data & Sourcing in 2016 …..
Starting in searchable databases
• Resumes & Job posting archi...
Sourcing in the Digital Age
Challenge: How take advantage of
which Tech & Tools?
‒ Which tech & tools fit the recruiting s...
Sourcing Tech – Tools – Methods
Recruitment Technology (development)
• Interesting Market to invest in
‒ Recruitment incre...
Sourcing Tech – Tools – Methods
Before focussing on Tech Have in mind: - 1
• Cost vs benefits of applying (new) technology...
Sourcing Tech – Tools – Methods
Before focussing on Tech Have in mind: - 2
• Data security
• Privacy concerns
• Important ...
Sourcing Tech – Tools – Methods
Before focussing on Tech Have in mind: - 3
Data as good as:
• Access to data & retrieval &...
Sourcing Tech – Tools – Methods
Before focussing on Tech Have in mind: - 4
• First clarity what exactly to look for & how?...
Sourcing Tech – Tools – Methods
Sourcing (HR/Talent) Data Eco-System
• Big Data is currently much talked about
• Big Data ...
Sourcing Tech – Tools – Methods
Sourcing (HR/Talent) Data Eco-System
• Vision Why & how role of data in strategy?
• Need W...
Sourcing Tech – Tools – Methods
Sourcing (HR/Talent) Data Eco-System
• For actionable data set (accuracy, accessibility, f...
Sourcing Tech – Tools – Methods
Sourcing Data Eco-System & Tech
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
Sourcing Tech – Tools – Methods
Before focussing on Tech Have in mind: - 5
• …….. Software and computers won’t replace
rec...
Sourcing Tech – Tools – Methods
Before focussing on Tech Have in mind: - 6
• Data is only as powerful & useful as the
qual...
Sourcing Tech – Tools – Methods
Before focussing on Tech Have in mind: - 7
• ….. If IBM Watson can find hidden
correlation...
Sourcing Tech – Tools – Methods
Before focussing on Tech Have in mind: - 8
• Data is only as powerful & useful as
• The in...
Sourcing Tech – Tools – Methods
Interpretation of the output
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
Sourcing Tech – Tools – Methods
Data & getting the “full picture” ?
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
Sourcing Tech – Tools – Methods
People still (?!) main differentiator
• Actually make sense of data
• Point methods, tools...
Sourcing Pillars of Success
• Data / Digital Technology & Tools
• Craftsmanship of people in recruitment
team
Alexander Cr...
Sourcing Tech – Tools – Methods
People still (?!) main differentiator
• ……. for all the efficiency that technology creates...
Your questions ?
Alexander Crépin AC@Recruitmentcoach.nl
Alexander Crépin AC@Recruitmentcoach.nl
Next
Sourcing
in a global talent landscape
Part 2 B
Sourcing Craftsmanship
91
Alexander Crépin
recruitment strategist, coa...
Interested in
Data Driven Sourcing ?
I help you to succeed
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Sourcing talent a key recruiting differentiator part 2 - the (Big) Data Landscape

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Sourcing today is Data Driven.
Big Data is an emerging trend, in this workshop you will get a better idea of the present status of using (Big) Data in Sourcing successfully and become a winner in the War-for-Talent.

Publié dans : Recrutement & RH
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Sourcing talent a key recruiting differentiator part 2 - the (Big) Data Landscape

  1. 1. Recruitment Workshop Sourcing in a global talent landscape Part 2 A (Big) Data Landscape Overview 1 Alexander Crépin recruitment strategist, coach & trainer freelance, interim recruiting & management Alexander Crépin AC@Recruitmentcoach.nl
  2. 2. Recruitment Workshop Sourcing in a global talent landscape Part 1: What & How (A STEP process) Part 2 A: Data Landscape Overview Part 2 B: Sourcing Craftsmanship Part 3: Sourcing Tools, Methods & Tech 2 Alexander Crépin AC@Recruitmentcoach.nl
  3. 3. AttractStrategize SAAA Corporate Recruitment Model Analyse Search Trace Engage Present AppointAssess Talent Acquisition Alexander Crépin AC@Recruitmentcoach.nl A STEP = Sourcing Talent Outbound Job Branding 3 Inbound
  4. 4. Sourcing Pillars of Success • Data / Digital Technology & Tools • Craftsmanship of recruitment team • Lean Processes, to make and/or buy Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  5. 5. Sourcing in the Digital Age Data & Tech Social media, Mobile, Big Data & Cloud • Bits & bytes, data, data& data • Informed,Smart Data Driven Business, powered by algorithms & tools • Search Tech&MatchTech& Data Miningmajor differentiators! • Data Driven Recruiting/ Sourcing/ Hiring emerging Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  6. 6. Data & Analytics Revolution Sourcing Talent 6 Alexander Crépin AC@Recruitmentcoach.nl
  7. 7. Sourcing in the Digital Age Real Revolution (Big Data & Analytics) • Term Big Data didn’t exist 25 years ago!! • In 2000 digital world still in its infancy • Access to meaningful data exceptionally difficult • Now billions social data real time accessible!! • Data volume growing exponentially (> 40% p/y) Big Data becoming bigger! Unstructured data growth curve substantially greater than of structured data Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  8. 8. Sourcing in the Digital Age (Big) Data, the new oil !! • Data crucial fuel for business to grow & thrive • The new commodity to be refined (analyzed) & then “business wise” exploited! Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  9. 9. Sourcing in the Digital Age Big Data Ownership Data ‘Wars’ likely, over access usage rights, over data & monopolistic behaviour from companies seeking to restrict ability of consumers & other businesses to use its free flow Paul Weiskopf, SVP at Domo Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  10. 10. Sourcing in the Digital Age Big Data, Big Win? • Most raw data, especially big data, not suitable for human consumption!!! • Information derived from the data is! Dr. Michael Wu chief scientist Lithium Technologies Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  11. 11. Sourcing in the Digital Age Big Data for Smart Data for • Improved sourcing/ recruiting performance by • Using data, taking advantage of data analysis for informed decision making • No more dominance of subjective hiring ideas and gut instinct! Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  12. 12. Sourcing in the Digital Age From Big Data to Smart Data Translating raw data into actionable data requires “some” (basic) understanding of: • exploratory data analysis • data mining methods • & appreciation of subject matter business processes • software development • project & change management methods for implementation / applying insights • and so on …… Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  13. 13. Sourcing in the Digital Age Algorithm Revolution? • Algorithms, automated methods, must-have in data driven world • Lists of well-defined instructions or a step-by- step procedure, precisely encoded as a set of rules, to find info related to a problem • General form of a computer algorithm: INPUT → PROCESSING → OUTPUT NB: Mathematical Algorithms not easy to explain but fun to work with! Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  14. 14. Sourcing in the Digital Age Algorithm Revolution? • Algorithms getting smarter by Machine Learning Methods • (Mathematical) Algorithms not easy to explain but fun to work with! Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  15. 15. Sourcing in the Digital Age Big Data Tech & Sourcing • Just at the beginning • Search & match intelligence gathering • not (yet?) as simple as just typing • a few keywords into Yahoo or Google!! Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  16. 16. Sourcing in the Digital Age Big Data? Term describing large volumes of high velocity, complex and variable data Requiring advanced techniques & technologies to enable the capture, storage, distribution, management & analysis of the information - TechAmerica Foundation's Federal Big Data Commission Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  17. 17. Sourcing in the Digital Age Unstructured data (≥80%) • Raw unorganized, multi-structured, stored data at many places • Like text & multimedia content e-mail messages, word processing documents, videos, photos, audio files, presentations, webpages ……. • Incredible amount of bytes! • Big Data = Really Big! • Big requiring innovative solutions Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  18. 18. Sourcing in the Digital Age Data Surface, Deep & Dark web Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl Source: Gurprit Bhambra
  19. 19. Sourcing in the Digital Age Unstructured data challenge Making quantitative data shift a qualitative shift as well. Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  20. 20. Sourcing in the Digital Age Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  21. 21. Sourcing in the Digital Age Unstructured data challenge • Information overload Why & how to manage? • Garbage In, Garbage Out! (less = more?!) • Data Purpose? Knowing why to capture & use data? ‒ Do some, most or all data have expiration date? ‒ “Store everything” approach no longer valid! ‒ Define minimum key data points to start targeting right talent • Costs (storage, analytics) & Governance issues vs benefits NB. Tech solutions also advancing , but still a way to go Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  22. 22. Sourcing in the Digital Age Structured data ( ≤ 20%) • Data in searchable databases (ATS, HRIS, Linkedin) ! • Meaning of (each) data item already defined • Important: setting clear standards & definitions with regards to good, relevant, clean data (garbage in – garbage out!) • Tech & Tools: Search algorithms & data aggregation & data analytics • Less complex compared to unstructured data Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  23. 23. Sourcing in the Digital Age Quality & Comparability of Data (input) Data structured & unstructured Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  24. 24. Sourcing in the Digital Age Big Data and Analytics Manifesto Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent Source: IBM
  25. 25. Sourcing in the Digital Age From Big Data to Smart, (actionable) Data Using data tech for deeper, actionable insights into customers, partners & businesses …………. Target Talent?! Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  26. 26. Sourcing in the Digital Age Real challenge = not collecting data! • It’s understanding importance (or lack of) data points • It’s identifying the right data points • It’s getting access to the data • It’s filtering data • It’s data mining • It’s using smart tech & tools • it’s in interpreting, understanding output • It’s developing information, knowledge & wisdom Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  27. 27. Sourcing in the Digital Age DIKW pyramid of increasing insight • Data • Information • Knowledge • Wisdom Fundamental problem: People don’t know what they don’t know!! How to look for things we don’t know to look for? Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  28. 28. Sourcing in the Digital Age From Big Data to Insight Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent Data Source 1 Data Source 2 Data Source 3 Structured & Unstructured Data Data Mining DM output Interpretation Insight
  29. 29. Sourcing in the Digital Age Data Mining (DM) • “Insight discovery” in large databases from (semi) (un)structured data • Developing & applying algorithm(s) • DM tools quickly explore mountains of data, cull & aggregate info to uncover patterns & correlations, some never thought of! • Data miners usually use open source tools Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  30. 30. Sourcing in the Digital Age Data Mining = multi-disciplinary Not a new discipline, but intersection of / combining • Information / Data / Web Retrieval • Statistics • Machine Learning • Artificial Intelligence • Data Base system management • Distributed Computing • Information Visualisation Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  31. 31. Sourcing in the Digital Age Data Scientist = T-shaped Skillset Deep expertise in 1 area AND breadth of generalized experience Generalist & Specialist Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent Breath of ExpertiseIn-depth Expertise
  32. 32. Sourcing in the Digital Age Data Mining & Machine Learning Methods • MLM = “self learning”, ability to adapt the program by learning from previous “results” • MLM uses data to improve program's own understanding & to “improve” when exposed to new data Result: • Algorithms getting smarter & smarter • to quickly & automatically produce models to analyse bigger, more complex data & deliver faster, more accurate results Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  33. 33. Sourcing in the Digital Age Learning by doing! • “self learning”, from previous “results” • I learned through being curious & experimenting • Learning by doing, and more specifically by failing / struggling, and not by copying & pasting somebody else’s work Glen Cathey Sourcing Leader Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  34. 34. Sourcing in the Digital Age Big Data …… is just data!!! • We have more of it • We can already do more with it! • By new technologies for: • Analysis of large, complex & rapidly changing data sets comprised of structured, semi-structured or unstructured data Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  35. 35. Sourcing in the Digital Age Big Data new tech, tools & services http://dfkoz.com/big-data-landscape/ Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  36. 36. Sourcing in the Digital Age Sourcing Data Driven Talent Data Sourcing Big Data & The Digital Footprint All online interactions uncovering who we are, what we do & how we feel Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  37. 37. Your questions ? Alexander Crépin AC@Recruitmentcoach.nl
  38. 38. Alexander Crépin AC@Recruitmentcoach.nl
  39. 39. Sourcing in the Digital Age Tracking People & Big Data • Rise of tools tracking consumers like: • super cookies ● browser fingerprinting • location-based identifiers ● behavioural tracking etc. • All real-time behaviours, searches, actions & statuses reflecting questions, emotions & experiences etc. • Psychometric data monitored & accumulating • Data & algorithms taking profiling to higher levels Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  40. 40. Sourcing in the Digital Age Big Data & Identity marketplace • Commodification of “digital footprint” • Trading personalised (ad) communication (real time) • Digital Identity ecosystems in Big Data context emerging • Global digital oligopolies (Google, Facebook etc.) Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  41. 41. Sourcing in the Digital Age Unifying (Big) Data & Digital Footprint NB Intrusive cookies: Nobody would tolerate this sort of privacy invading behaviour in real life Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  42. 42. Sourcing in the Digital Age Consumer profile Management for Consumer Intelligence by Digital Footprint Data unification Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  43. 43. Sourcing in the Digital Age Web Crawlers & Data Extraction Services/Tech Source: Promptcloud web-crawler-software-as-a-data-service/ Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  44. 44. Sourcing in the Digital Age Talent (sourcing) Intelligence development • Digital Footprint Research • Identifying internal & external data sources • Comparing & Combining data sources • Unifying data for talent profiling • Creating a “complete” picture of a talent long before stepping foot in an office for an interview Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  45. 45. Sourcing in the Digital Age Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  46. 46. Sourcing in the Digital Age Behavioural profiling, soft skill sourcing • Tech interpreting meaning & intent behind text- based content & social behaviours – eiTalent algorithms for identifying core values & driving motivators using (Linkedin) resumes – IBM Watson analyses LinkedIn profiles http://chh.mybluemix.net/analyze NB. Linkedin = structured data Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  47. 47. Sourcing in the Digital Age NB. Soft (skill) data growing interest yawning STEM skills gap • emphasis will continue to be on ‒ attitude ‒ personality ‒ train-ability over specific skills Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  48. 48. Sourcing in the Digital Age Sourcing Tech utopianism: The Ultimate sourcing solution …… Provides valid data points enabling informed decision making when searching & hiring as good as possible new employees Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  49. 49. Sourcing in the Digital Age Ultimate (future) sourcing solution • parsing (globally) resumes & profiles • into highly structured data • that could be searched • via semantic search (autopilot) • & extended Boolean (manual control) • to ensure anyone could quickly find right people under any circumstance - Glen Cathey, Sourcing Leader Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  50. 50. Sourcing in the Digital Age Ideal Search Technology • Algorithms understanding human, conversational language & grasp meaning of words & sentences • Semantic Searching Tech/Tool taking in consideration ‒ user intent / purpose / digital footprint ‒ how subject of search relates to other information in a wider sense, or its contextual relevance • rather than smartly executing a string of keywords Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  51. 51. Sourcing in the Digital Age Ideal Search Tech, pitfall • Suggests subject area expertise on almost every search, by automatically finding & using most relevant search terms • Less need for in depth analysis of profile & keyword filters • Danger of eliminating need to understand what actually to be searching for! • Danger of “old fashioned” low quality Resume Supply Sourcing Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  52. 52. Sourcing in the Digital Age Ideal Matching Technology 1. • Algorithms, for digital footprint data identification & integration, combining multiple profile data • Successful internal hiring data, as reference • Identify internal & external success factors for many job types • algorithm identifying patterns, (cultural & personal) factors affect successful hiring decisions (which recruiter, hiring manager, source, assessment type/outcome, onboarding etc.) • reducing the impact of a hiring manager’s bias • diversity needs attention in algorithm development Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  53. 53. Sourcing in the Digital Age Ideal Matching Technology 2. • Data Driven, Not resume / CV driven • ……. Résumés will be displaced by constantly evolving representations of individual experiences, skills & aptitudes existing purely in the digital realm • ……. Innovative tools will be used to match & screen, using many sources & give valuable insight into individual job seekers ……. Bob Myhal, director CBC Advertising Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  54. 54. Sourcing in the Digital Age Ideal Matching Technology 3. • No longer depend on traditional education & employers data as mentioned in resume • As more data become available ….. • Better, more exact criteria will take a place & • Smart, driven people will then have more career opportunities ….. than ever before …….. Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  55. 55. Sourcing in the Digital Age Future driving forces 1. • Search engines understanding regular “talk”, conversational language • Understanding intent behind words of search query • Many Companies & Scientists developing tools • Facebook,artificial intelligence researchers showed a system reading a summary of The Lord of The Rings & answer questions about the books! • Microsoft can translate your speech into another language • IBM Watson already offering to search semantically for answers. Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  56. 56. Sourcing in the Digital Age Future driving forces 2. • Machine Learning Tech to auto-improve / auto refine search & matching outcomes • Open source tech, using power of crowd to refine, improve tech & tools • Algorithms getting better,“smarter & smarter” Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  57. 57. Sourcing in the Digital Age Future driving forces 3. • Consumer Profiling, Marketing bigger market & leading (more money for tech development ) • Military Intelligence, Profiling investments • Recruitment War for Talent global market for global players interesting money maker • Smart Data = Big Money Monetizing data by selling or providing value-added content Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  58. 58. Sourcing in the Digital Age “Robot” sourcers? • …… As data growth continues to skyrocket, there will eventually be so much of it that data analysts won’t be able to keep pace. • At that point, we’ll have to hand over at least some decision-making to the systems that are more knowledgeable than we can ever hope to be ………. Forbes Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  59. 59. Your questions ? Alexander Crépin AC@Recruitmentcoach.nl
  60. 60. Time for a short break
  61. 61. Sourcing in the Digital Age Why using algorithms? 1. • The more data, the more difficult to analyse & draw meaning from data • Too much data (not yet being used!) • Saving Time, algorithms can do in seconds what can take a human hours, days, or even weeks Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  62. 62. Sourcing in the Digital Age Why using algorithms? 2. • Humans are biased decision makers! • More Accuracy, fact/data driven decisions usually better than using gut-feel! • Taking the guesswork out of recruiting, no longer fully rely on biased opinions, instinct & intuition NB • data’s supposed objectivity can mask other biases built into algorithms …… nobody is perfect & algorithms aren’t either Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  63. 63. Sourcing in the Digital Age Summary: Fundamental changes in technology & how data & information being used in sourcing/recruiting • General trend toward leveraging big data opportunities • Growing data-intensity of recruiting & HR processes • Algorithm development crucial to handle all data • Increasing expectation to offer “experience” • Marketing tech, tools & expertise “invading” recruiting • Profiling to match & more personal communication Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  64. 64. Sourcing in the Digital Age Epilogue 1. • In many ways, we're still in the early innings of the Big Data phenomenon ….. • Big Data & Machine Learning/Ai will drive incredible innovation across pretty much every industry ….. also in recruiting/sourcing/hiring • As Big Data continues to mature, however, the term itself will probably disappear ……. Matt Turck Managing Director at FirstMark Capital Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  65. 65. Sourcing in the Digital Age Epilogue 2. • Better informed decision making will drive changes! • Are you willing & capable to embrace changes? • Organizations have to be ‒ embracing the idea of data science offering opportunities ‒ open to accept what data are “telling” to do ‒ prepared to change/optimize methods, systems & processes ‒ acknowledge that time to adapt is likely to be needed Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 65
  66. 66. Sourcing in the Digital Age Big Data in 2016 & beyond Big Data could bring success in sourcing • if handled in moderation, step-by-(big)step • if handled ethically, respecting privacy & data ownership • if investing in expertise development • if in line with rest of organisation’s use of data Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  67. 67. Sourcing in the Digital Age Big Data & Analytics in 2016 & beyond • The “algorithm economy” is coming ….. • Marketing profiling tech being used • Tech developing fast & likely to transform (& disrupt) recruiting in coming years • but … Talent Sourcing not (yet?) a fully automated process Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  68. 68. Sourcing in the Digital Age Big Data & Sourcing in 2016 ….. Starting Realistically Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  69. 69. Sourcing in the Digital Age Big Data & Sourcing in 2016 ….. Starting in searchable databases • Resumes & Job posting archives* • Mountains of more or less structured data • Especially cloud-based ATS & Job Board companies & sites like Linkedin, Facebook, Indeed, Monster, etc. • Search & Match Tools (Algorithms) to quickly & accurately identify profile matching talent * NB Privacy regulation not allowing endless storing of personal data Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  70. 70. Sourcing in the Digital Age Challenge: How take advantage of which Tech & Tools? ‒ Which tech & tools fit the recruiting strategy & support the operational need & budget? ‒ Which type/level of expertise & experience needed in recruitment teams? ‒ Cost & Benefits of investing in Tech & Tools (development) Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  71. 71. Sourcing Tech – Tools – Methods Recruitment Technology (development) • Interesting Market to invest in ‒ Recruitment increasingly global market …. ‒ War for Talent • (New) suppliers offering new options/solutions • Dilemma: early adaptor, pragmatist, conservative or a laggard? Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  72. 72. Sourcing Tech – Tools – Methods Before focussing on Tech Have in mind: - 1 • Cost vs benefits of applying (new) technology • Shortage of skilled staff to execute • Is it “real” differentiator bringing competitive advantage if available for everyone? • Tools & Tech can fake comfort, make belief sourcing is easy! Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  73. 73. Sourcing Tech – Tools – Methods Before focussing on Tech Have in mind: - 2 • Data security • Privacy concerns • Important barriers in freely collecting, using & managing customers' personal data (data oligopolies) • Consumer attitudes changing toward companies using their personal information, data ownership battle • Ensure investments in tech & tools taking this into account! Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  74. 74. Sourcing Tech – Tools – Methods Before focussing on Tech Have in mind: - 3 Data as good as: • Access to data & retrieval & filtering options • Data relevance & being up-to-date • Quality & comparability of data (input) • Ability to look from different perspectives: Analyse data from min. 2 angles! Data has power to mislead, make sure it's telling the story accurately! Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  75. 75. Sourcing Tech – Tools – Methods Before focussing on Tech Have in mind: - 4 • First clarity what exactly to look for & how? ‒ Understanding data = Understanding added value ‒ No analytics until having access, data identified as (possibly) relevant ‒ How many data? 1, 2, 3, … data points to offer useful & reliable output? NB. Even incomplete data may provide insight! Challenge how to fill data gaps Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  76. 76. Sourcing Tech – Tools – Methods Sourcing (HR/Talent) Data Eco-System • Big Data is currently much talked about • Big Data Driven Recruiting / Sourcing / Hiring is more likely the first step to make …. • Start developing a Data Eco-System Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent X
  77. 77. Sourcing Tech – Tools – Methods Sourcing (HR/Talent) Data Eco-System • Vision Why & how role of data in strategy? • Need What specific needs to be addressed by intelligently using data? • Outcome How & by whom will results be used & integrated into overall goals? • Context What are enablers & barriers? • Budget What are Cost vs Benefits now & later Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  78. 78. Sourcing Tech – Tools – Methods Sourcing (HR/Talent) Data Eco-System • For actionable data set (accuracy, accessibility, flexible use) • Set standards/specs for sourcing data (set) • Align to corporate HR data set • Consolidate internal & external data sources • Minimize amount of (internal) data bases enable smart use of HRIS / ATS / Recruiting System(s) • Get tools to be able to work data driven Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  79. 79. Sourcing Tech – Tools – Methods Sourcing Data Eco-System & Tech Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  80. 80. Sourcing Tech – Tools – Methods Before focussing on Tech Have in mind: - 5 • …….. Software and computers won’t replace recruiters, because it’s unlikely you’ll develop an algorithm that can effectively overcome objections, represent a culture, and actually build a relationship with candidates. Even if we get really close, Asimov’s 3 laws of Robotics tell us that we’ll never trust our emotions to robots, and those emotions are what recruiting is all about ……. Matt Charney - Recruiting Daily Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  81. 81. Sourcing Tech – Tools – Methods Before focussing on Tech Have in mind: - 6 • Data is only as powerful & useful as the quality/relevance of the question to answer • A good question can “organize” a data set (for use in a query of algorithm) • “If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  82. 82. Sourcing Tech – Tools – Methods Before focussing on Tech Have in mind: - 7 • ….. If IBM Watson can find hidden correlations that help your business, then why can't IBM Watson stem a 3 year sales drop at IBM? … - Kevin Hillstrom (@minethatdata) • So it is not yet that simple to get sophisticated analytics software and techniques running on "big data" to run out in front of your changing business and radically benefit it. ….. - John Foreman, Blogging data scientist Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  83. 83. Sourcing Tech – Tools – Methods Before focussing on Tech Have in mind: - 8 • Data is only as powerful & useful as • The interpreter of the output of a data set! ‒ Understanding analytics options ‒ Understanding which problem(s) to solve ‒ Knowing the right questions to ask ‒ Experience, pragmatic and/or strategic following-up • Ultimately,the best “tool” is your brain Amybeth Quinn, sourcing blogger Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  84. 84. Sourcing Tech – Tools – Methods Interpretation of the output Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  85. 85. Sourcing Tech – Tools – Methods Data & getting the “full picture” ? Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  86. 86. Sourcing Tech – Tools – Methods People still (?!) main differentiator • Actually make sense of data • Point methods, tools & tech in the right direction • Configure facets/filters (also out of the box!) • Make appropriate decisions • Take appropriate actions • Connect, Engage, Relate be human! • After all hiring is about people, not (only!?) about data! Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  87. 87. Sourcing Pillars of Success • Data / Digital Technology & Tools • Craftsmanship of people in recruitment team Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  88. 88. Sourcing Tech – Tools – Methods People still (?!) main differentiator • ……. for all the efficiency that technology creates, it can’t replace a real human handshake .……. • Hiring isn’t an algorithm. It’s about people, talent & culture fit • Be able to straddle both sides of the equation, tech & human ……….. Meghan M. Biro global HR Tech brand strategist Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent
  89. 89. Your questions ? Alexander Crépin AC@Recruitmentcoach.nl
  90. 90. Alexander Crépin AC@Recruitmentcoach.nl
  91. 91. Next Sourcing in a global talent landscape Part 2 B Sourcing Craftsmanship 91 Alexander Crépin recruitment strategist, coach & trainer freelance, interim recruiting & management Alexander Crépin AC@Recruitmentcoach.nl
  92. 92. Interested in Data Driven Sourcing ? I help you to succeed Alexander Crépin AC@Recruitmentcoach.nl
  93. 93. Also on by Alexander Alexander Crépin AC@Recruitmentcoach.nl
  94. 94. Success!
  95. 95. Thank You Thank you

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