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Nicaragua’s Finest Coffee
Nicaragua’s Finest Coffee
COMPANY BACKGROUND
Nicaragua’s Finest Coffee


                      Cafetalera Castellon, a company with more
                      than 60 years of experience producing,
                      roasting, and exporting the finest
                      Nicaraguan coffee.




                        It’s a tradition that leaps
                        in our time!!!
Company Background
Nicaragua’s Finest Coffee

                       Our Mission:
                       Satisfy our customer’s expectations, and produce the
                       finest Nicaraguan coffee with the highest quality control
                       and environmental sustainability at competitive prices
                       with the most advanced technology and highly skilled
                       human resources.
                      Our Vision:
                      “Cafetalera Castellon must be a competitive international
                      company leader in the coffee market with the highest and
                      most qualified human resources to satisfy our
                      international customers and Nicaraguan society.”
Company Background
Nicaragua’s Finest Coffee


                       We work vertically integrated, controlling our coffee
                       quality, beginning at plantation, wet mill, dry mill,
                       roasting and packaging.




      Vertical Integration= Total Quality Control
FROM OUR PLANTATIONS TO YOUR
Nicaragua’s Finest Coffee         FULL SATISFACTION

                                      Sowing

                                       Harvesting

                                       Drying

                                       Sorting

                                       Roasting
Our Coffee Estates
Nicaragua’s Finest Coffee


            Sowing
                            Our estates La Viola and San Martin are located
                            at the ridges of Peñas Blancas second highest
                            mountains in Nicaragua, at an average of 1,150
                            meters above the sea level.

                            Our environmental conditions are ideal to
                            grow high quality coffee that has a great
                            aroma, body and acidity.

                            We preserve our environment in order to
                            protect natural resources, which contributes to
                            our coffee crop development.


                                 We only produce 100% Washed Arabica Coffee;
                                           Premium quality coffee!!!
Social Responsibility
Nicaragua’s Finest Coffee


            Sowing          Throughout our production chain, we are
                            committed to help Nicaraguan social and
                            economic development by our concern on our
                            employees’ welfare in both rural and
                            industrialized areas.
                            We hire more than 1300 workers in all our
                            installations during our harvest season.
                            All our employees are granted with fair salaries and
                            a benefits package that includes:

                            •Food and recreational areas
                            •Free health services
                            •Safe Work Place
                            •Free Room and Board,
Social Responsibility
Nicaragua’s Finest Coffee


            Sowing          We contribute to our social development by
                            forbidding any kind of child labor and promoting
                            education. For this reason, our workers’ children
                            attend to our school in La Viola.
FROM OUR PLANTATIONS TO
Nicaragua’s Finest Coffee    YOUR FULL SATISFACTION
              Sowing
                        Our rigorous quality control
                        starts with our sowing stage,
                        continues with harvesting and
                        is carried on until our product
             Harvesting
                        reaches final consumers.

                            During the harvesting
                            process, only perfectly ripe
                            cherries are selected by our
                            highly skilled and trained
                            workers.
FROM OUR PLANTATIONS TO YOUR
Nicaragua’s Finest Coffee         FULL SATISFACTION
               Drying        Our advanced technology allows
                             to save water, time, energy, and
                             human effort.
                             In order to keep uniform coffee
                 Sort
                             characteristics, coffee is sun-dried.
FROM OUR PLANTATIONS TO YOUR
Nicaragua’s Finest Coffee         FULL SATISFACTION
               Drying
                             Our final process at our dry mill is to sort our
                             beans manually by specially trained workers.
                             This process guarantees quality and ensures
                             that our coffee is ready to be roasted.
                 Sort
FROM OUR PLANTATIONS TO YOUR
Nicaragua’s Finest Coffee         FULL SATISFACTION
                              Coffee Roasting
               Roasting


                              Our Master cupper tastes the coffee beans
                              in order to identify special characteristics
                              and make a profile based on our customer
                              specific need.
FROM OUR PLANTATIONS TO YOUR
Nicaragua’s Finest Coffee         FULL SATISFACTION
                                 Coffee Roasting
               Roasting


                            Coffee is roasted with high end technology
                            equipment and, specialized workers that
                            guarantee our clients their order will be fulfilled
                            with all their requirements.
Our Offer
Nicaragua’s Finest Coffee


                            Our product is completely flexible to our
                            Customer’s needs based on the following:


                                  •Coffee Quality
                                  •Roast Level
                                  •Grinding Level
                                  •Packaging (Color, Design)
                                  •Size Variations
                                  •Amount of Units per Box
                                  •Boxes per container
                                  •Shipping Instructions based on
                                  Customer requirement.
Packaging Offer
Nicaragua’s Finest Coffee

                            Foil gusseted bags in different colors with
                            one way degassing valve, Bricks, Stand Up
                            pouch or any specific packaging our
                            prestigious customer request.
                            For our organic coffee, we use Jute, a
                            natural material to make our bags, a
                            fabric made of Rime.
                            A complete concept package
                            Designed as our Nica’s Package
                            were we sell all the identity of our
                            Nicaraguan Coffee: Hand Picked,
                            environmentally friendly, hand
                            sorted, Shade grown, and highly
                            skilled workers.
Our Brands
Nicaragua’s Finest Coffee




                            Our high quality brands: Nica’s, Alianza Coffee, and Del
                            Cafetal are well known by their distinctive characteristics:
                            flavor, acidity, sweetness, body, strength, fragrance and
                            other properties, and regarded as gourmet coffee.
                            Due to our Innovation and hard work we have been
                            awarded by the National Export Commission in Nicaragua.

                            We are also registered under the FDA (Food and Drugs
                            Administration) to export to the United States.
                            14598763742
Nicaragua’s Finest Coffee
                             Alianza Coffee
  Alianza Coffee is our special
  product designed exclusively for the export
  market and demanding consumers happy.

  Alliance is harvested in the northern and
  central Nicaragua Segovia where the
  weather can take fine features such as
  acidity and nice body and
  creamy chocolate and consistent which
  makes it a very nice coffee.
Nicaragua’s Finest Coffee       Del Cafetal
    Del Cafetal is a product targeted to a
    more widespread and where the attributes is
    not a fundamental factor for consumption.

    This product is grown
    in central Nicaragua and features softer rate.
Reconocimientos por Exportación
Nicaragua’s Finest Coffee
                                      Private Brands
                            Private Brands such as El Mejor Espresso,
                            Mission Ground, and Fiesta Mountain have been
                            sold at an international level.

                            Their coffee was grown in our plantations,
                            roasted at our installations, and packed by our
                            people.
Blends Offer
Nicaragua’s Finest Coffee


          Blends
          Breakfast
          French Roast
          House Blend
          Organic Coffee
          And any specific blend that
          customer may request.
Blends Offer
Nicaragua’s Finest Coffee



            Flavored Coffee
            Vanilla
            Chocolate
            Caramel
            Hazelnut Cream
            Kahlua
            And any specific flavor our prestigious
            customer
            may request.
Roasting Offer
Nicaragua’s Finest Coffee


                            Based on our customers’ specifications our
                            roast levels could be.
                              •Light Roast: a product defined by its fruit
                              taste with excellent balance, with good
                              fragrance, aroma, acidity and body.

                             •Medium Roast: a high consistency coffee,
                             good strength, body, balance with a creamy
                             chocolate flavor and a very good sweetness.

                             •French Roast:
                             A strong coffee with chocolate flavor and
                             excellent body, medium acidity and also could
                             de sold as Espresso.
Why Our Customer’s should buy
Nicaragua’s Finest Coffee
                                      from us?
      •Direct Trade between Grower-Roaster and Customer
      •Multiple Packages Options
      •Shipping based on orders
      •High Quality 100% Washed Arabica Coffee
      •Lower Cost
      •Higher Price Margin Utility
      •Promote Labor in our third-world country
      •Work together on social responsibility
      •Tradition and Experience
Why you should buy from us?
Nicaragua’s Finest Coffee




               Promote Labor in our
                third-world country




                             Tradition and Experience
Why you should buy from us?
Nicaragua’s Finest Coffee


                            • Control Quality Management in our roasting,
                              grinding, and packaging processes Highly skilled
                              and trained workers: Hand Picked and hand sorted
                              coffee
                            • Vertically integrated commercialization from the
                              producer and retailer
                            • Customer relationship
                            • Tradition and experience
                            • Flexibility and Customer’s loyalty
                            • Competitive prices
Nicaragua’s Finest Coffee


      THANK YOU!

We guarantee Total Quality
        Control as
     Your supplier.

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Alianza Presentation

  • 2. COMPANY BACKGROUND Nicaragua’s Finest Coffee Cafetalera Castellon, a company with more than 60 years of experience producing, roasting, and exporting the finest Nicaraguan coffee. It’s a tradition that leaps in our time!!!
  • 3. Company Background Nicaragua’s Finest Coffee Our Mission: Satisfy our customer’s expectations, and produce the finest Nicaraguan coffee with the highest quality control and environmental sustainability at competitive prices with the most advanced technology and highly skilled human resources. Our Vision: “Cafetalera Castellon must be a competitive international company leader in the coffee market with the highest and most qualified human resources to satisfy our international customers and Nicaraguan society.”
  • 4. Company Background Nicaragua’s Finest Coffee We work vertically integrated, controlling our coffee quality, beginning at plantation, wet mill, dry mill, roasting and packaging. Vertical Integration= Total Quality Control
  • 5. FROM OUR PLANTATIONS TO YOUR Nicaragua’s Finest Coffee FULL SATISFACTION Sowing Harvesting Drying Sorting Roasting
  • 6. Our Coffee Estates Nicaragua’s Finest Coffee Sowing Our estates La Viola and San Martin are located at the ridges of Peñas Blancas second highest mountains in Nicaragua, at an average of 1,150 meters above the sea level. Our environmental conditions are ideal to grow high quality coffee that has a great aroma, body and acidity. We preserve our environment in order to protect natural resources, which contributes to our coffee crop development. We only produce 100% Washed Arabica Coffee; Premium quality coffee!!!
  • 7. Social Responsibility Nicaragua’s Finest Coffee Sowing Throughout our production chain, we are committed to help Nicaraguan social and economic development by our concern on our employees’ welfare in both rural and industrialized areas. We hire more than 1300 workers in all our installations during our harvest season. All our employees are granted with fair salaries and a benefits package that includes: •Food and recreational areas •Free health services •Safe Work Place •Free Room and Board,
  • 8. Social Responsibility Nicaragua’s Finest Coffee Sowing We contribute to our social development by forbidding any kind of child labor and promoting education. For this reason, our workers’ children attend to our school in La Viola.
  • 9. FROM OUR PLANTATIONS TO Nicaragua’s Finest Coffee YOUR FULL SATISFACTION Sowing Our rigorous quality control starts with our sowing stage, continues with harvesting and is carried on until our product Harvesting reaches final consumers. During the harvesting process, only perfectly ripe cherries are selected by our highly skilled and trained workers.
  • 10. FROM OUR PLANTATIONS TO YOUR Nicaragua’s Finest Coffee FULL SATISFACTION Drying Our advanced technology allows to save water, time, energy, and human effort. In order to keep uniform coffee Sort characteristics, coffee is sun-dried.
  • 11. FROM OUR PLANTATIONS TO YOUR Nicaragua’s Finest Coffee FULL SATISFACTION Drying Our final process at our dry mill is to sort our beans manually by specially trained workers. This process guarantees quality and ensures that our coffee is ready to be roasted. Sort
  • 12. FROM OUR PLANTATIONS TO YOUR Nicaragua’s Finest Coffee FULL SATISFACTION Coffee Roasting Roasting Our Master cupper tastes the coffee beans in order to identify special characteristics and make a profile based on our customer specific need.
  • 13. FROM OUR PLANTATIONS TO YOUR Nicaragua’s Finest Coffee FULL SATISFACTION Coffee Roasting Roasting Coffee is roasted with high end technology equipment and, specialized workers that guarantee our clients their order will be fulfilled with all their requirements.
  • 14. Our Offer Nicaragua’s Finest Coffee Our product is completely flexible to our Customer’s needs based on the following: •Coffee Quality •Roast Level •Grinding Level •Packaging (Color, Design) •Size Variations •Amount of Units per Box •Boxes per container •Shipping Instructions based on Customer requirement.
  • 15. Packaging Offer Nicaragua’s Finest Coffee Foil gusseted bags in different colors with one way degassing valve, Bricks, Stand Up pouch or any specific packaging our prestigious customer request. For our organic coffee, we use Jute, a natural material to make our bags, a fabric made of Rime. A complete concept package Designed as our Nica’s Package were we sell all the identity of our Nicaraguan Coffee: Hand Picked, environmentally friendly, hand sorted, Shade grown, and highly skilled workers.
  • 16. Our Brands Nicaragua’s Finest Coffee Our high quality brands: Nica’s, Alianza Coffee, and Del Cafetal are well known by their distinctive characteristics: flavor, acidity, sweetness, body, strength, fragrance and other properties, and regarded as gourmet coffee. Due to our Innovation and hard work we have been awarded by the National Export Commission in Nicaragua. We are also registered under the FDA (Food and Drugs Administration) to export to the United States. 14598763742
  • 17. Nicaragua’s Finest Coffee Alianza Coffee Alianza Coffee is our special product designed exclusively for the export market and demanding consumers happy. Alliance is harvested in the northern and central Nicaragua Segovia where the weather can take fine features such as acidity and nice body and creamy chocolate and consistent which makes it a very nice coffee.
  • 18. Nicaragua’s Finest Coffee Del Cafetal Del Cafetal is a product targeted to a more widespread and where the attributes is not a fundamental factor for consumption. This product is grown in central Nicaragua and features softer rate.
  • 20. Nicaragua’s Finest Coffee Private Brands Private Brands such as El Mejor Espresso, Mission Ground, and Fiesta Mountain have been sold at an international level. Their coffee was grown in our plantations, roasted at our installations, and packed by our people.
  • 21. Blends Offer Nicaragua’s Finest Coffee Blends Breakfast French Roast House Blend Organic Coffee And any specific blend that customer may request.
  • 22. Blends Offer Nicaragua’s Finest Coffee Flavored Coffee Vanilla Chocolate Caramel Hazelnut Cream Kahlua And any specific flavor our prestigious customer may request.
  • 23. Roasting Offer Nicaragua’s Finest Coffee Based on our customers’ specifications our roast levels could be. •Light Roast: a product defined by its fruit taste with excellent balance, with good fragrance, aroma, acidity and body. •Medium Roast: a high consistency coffee, good strength, body, balance with a creamy chocolate flavor and a very good sweetness. •French Roast: A strong coffee with chocolate flavor and excellent body, medium acidity and also could de sold as Espresso.
  • 24. Why Our Customer’s should buy Nicaragua’s Finest Coffee from us? •Direct Trade between Grower-Roaster and Customer •Multiple Packages Options •Shipping based on orders •High Quality 100% Washed Arabica Coffee •Lower Cost •Higher Price Margin Utility •Promote Labor in our third-world country •Work together on social responsibility •Tradition and Experience
  • 25. Why you should buy from us? Nicaragua’s Finest Coffee Promote Labor in our third-world country Tradition and Experience
  • 26. Why you should buy from us? Nicaragua’s Finest Coffee • Control Quality Management in our roasting, grinding, and packaging processes Highly skilled and trained workers: Hand Picked and hand sorted coffee • Vertically integrated commercialization from the producer and retailer • Customer relationship • Tradition and experience • Flexibility and Customer’s loyalty • Competitive prices
  • 27. Nicaragua’s Finest Coffee THANK YOU! We guarantee Total Quality Control as Your supplier.