1.
Let’s Take the Confusion Out of Internet Marketing
What is Internet Marketing anyway? Most people have heard the term, experimented with it, and some have hired
professional agencies. Much confusion surrounds this subject as to where to begin, what really works, what are
the costs, and how it should be maintained.
At Blue Light, our first objective is to clearly define specific marketing channels that are promising for your
business. We work closely with you to find what works, then formulate a plan of execution.
How We Look at This Mountain
InternetMarketingDemystified
Web technology is our expertise, but the heart of our company is client
communication. Each business has its own unique niche. Understanding what
makes your business tick ensures that the right marketing channels are used.
Successful internet marketing happens when everyone reaches the same synergy.

2.
Organic SEO is known as “the method at which you strategically structure and reference your website
content to send signals to archive higher authoritative rankings with search engines”.
SEO / ON-Page / OFF-Page
Construct a Plan of Action
Our optimization specialists will compile a list of websites
that have similar niches, services or products and review their
rankings, placement and strategy. National or International target
phrases can be harder to tackle, especially the ones that are
popular or have flooded markets. Typically we try to find phrases
that are realistic at first then build on them once the website has
the PR. (PR) stands for “Page Rank” value.
OPO (ON PAGE OPTIMIZATION +OFF PAGE OPTIMIZATION) is the first step in optimizing your WordPress
or Joomla! website. OPO is a requirement when it comes down to ranking well for target search phrases.
First things first let’s do some homework.
A Plan of action will be formulated outlining the proposed on
and off page modifications and adjustments. The sitemap and
content will be submitted and re-indexed while we work on
generating external links, references, listings, social signals and
testimonials.
Using Google Analytics, Webmaster Tools and Industry reporting
software we compile a monthly progress report outlining your
sites organic rank for targeted phrases.

3.
First off we need understand your companies purpose and marketing goals. Ideally, we need to
know what you want to achieve with your campaigns. Exposure, Branding, Promotions, Product
Highlights, Services and Events are some of the primary objectives. What makes your Product,
Service or Brand unique so we can leverage that in your campaigns and newsfeed streams.
There are so many dimensions and opportunities available on a multitude of networks today. The key is
to find which of them work best for your business and how to implement them correctly. Otherwise you
are just wasting your time pushing content and updates without ROI. Designing a strategy outlining your
approach to social media will prove fruitful for sure. Scheduling and keeping up with updates, posts and
offers needs to be incorporated as well.
Social Network Marketing
5 Stage Breakdown
Define Company Goals and Direction
Here we need to take a step back and really look at what is out there. Finding similar business
models and learning from their successes and mistakes can make a huge difference when
designing a campaign. Some networks might be more fruitful than others depending on the
anatomy of the message we need to broadcast. For example, Twitter, might be a wasted effort
compared to LinkedIn or Facebook if your target audience does not engage as well on that
network.
Market, Competitor and Medium Assessment
If you are going to be pushing social traffic to your website, it is important that your website
matches the message. Using different types of media in conjunction with your branding will
prove helpful when trying to understand what your audience responds to. Putting together an
archive of assets including logos, stock photography, slogans and focused content makes social
media post updates easier to put together. 75 – 85% of social traffic is mobile, so modifying your
website to be responsive and device friendly is a must, otherwise you are going to waste your
traffic. Our team will configure your website with responsive design and social network tracking
options.
Media Assets and Website Setup
Social Network Account company pages, fan pages and landing pages will be designed, setup
and configured for your brand and target market channels. This includes logos, graphics, color
schemes, privacy configuration and links to additional resources.
Social Account Setup, Design and Configuration
You can also setup scheduled posts that go out at different dates, times and intervals so
you don’t have to babysit your social activity constantly. Our team will train you and take
you through the process or assign one of our partners to help you with ongoing updates and
administration.
Setup automation and train administrators

4.
Installing the SEO component into the CMS will
allow us to format modify and optimize URL
structure, Titles, Meta, Descriptions, Re-Directs and
Header Tags.
Phase 1 On-Page Setup
Install Yost Component and
configure URL structure
Purchase install and setup 128Bit
Security Certificate
HTTPS is now a major ranking factor and should be
implemented on all sites that want to rank higher
on Google and Bing. In the eyes of google and SSL
Certificate adds authority to the domain and web
presence.
Modify and add additional content written to target
primary phrases and target messages. Each page
should have internal linking from content linking to
service and sub pages.
Add / Modify Headers and On-Page
Content
Install/ Implement Analytics account for tracking
visitors, traffic sources and website activity for
insight on campaignes. Customize metrics and
reports for the client.
Setup Google Analytics and Custom
Reporting
The Sitemaps component is necessary for letting
search engines know what you want them to pay
attention to. It also pings Google and Bing when
pages or items have changed telling robots and
crawlers to re-index when necessary.
Implement Real Time Sitemaps / RSS
Submissions
Gzip and optimize CSS, JS and JavaScript that is
active on the website to reduce load and file size.
Another ranking factor that has become more
prominent is page size and load time. Taking
advantage of Gzip and Server + Browser Caching
can make a huge difference in performance and
presentation.
CSS / JS / Compression /
Optimization

5.
Google Webmaster Tools or (Google Search
Console) offers valuable insights on how to improve
your website and it’s organic ranking. Search
Console finds inconsistencies, duplications and
mistakes giving the SEO professional an inside idea
on how to improve on the optimization of the site.
Sitemaps and RSS resources are also submitted
and monitored here.
Phase 2 Off-Page Setup
Configure Reports/ Setup Google
Webmaster Tools
Configure Reports/ Setup Bing
Webmaster Tools
Much like Google (Search Console) Bing Webmaster
tools offers valuable insights on how to improve
your website and it’s organic ranking. The Bing
Control Panel finds inconsistencies, duplications
and mistakes giving the SEO professional an inside
idea on how to improve on the optimization of the
site.
Optimize and claim the company location and
list services, descriptions and geographic data
to improve organic placement on mobile devices
and directories. It helps validate your business to
Google as well as offers local mobile traffic.
Google Local Directory/ My Business
Local Optimization With social signals on the rise a Facebook fan
page is a great opportunity to get organic traffic,
followers and interest groups engaged with your
content and website. We know this is a major
ranking factor because when searching by company
name typically the Facebook Fan Page is one of the
top 5 results.
Facebook Company Fan Page
Optimization
Facebook has its own method of visitor and lead
tracking called Facebook PIXEL. Installing this code
correctly on your websites lead submissions and
landing pages offers valuable insight into all traffic
coming from the Facebook network.
Facebook Pixel Installation and
Setup Tracking
Linked In is an extremely powerful social network
for targeting B2B representatives and companies
that have interest in mostly service based
industries. Setting up a LinkedIn Company page
will help establish your company services and
deliverables while broadcasting references and
LinkedIn Company Page / Groups
Setup
Probably one of the most important SEO services
necessary is link building. If your website is the car,
link building is the gas! Links tell search engines and
other web entities that you are an authority for your
service offerings and deliverables. Link building
consists of finding reputable web sources and
acquiring link references going back to your site. It
is important to link build over the duration of 6- 12
months to grow your site’s PR and reputation.
External Link Building/ Backlink
Generation
Blue Light labs will submit your website
information, titles, descriptions and links to
hundreds of authoritative directories that have
relevant categories on the web. Directories are
proven to credit and establish the organization and
website it’s market and niche. All these directories
have White Hat reputations and improve on your
websites PR ranking and content.
Directory Submissions + Portal
References

6.
Blue Light Labs Inc.
6529 Bluewaters Drive
Flowery Branch, GA 30542
New Projects 404 551 2398
Support 770 309 6480
www.bluelightlabs.com
Let’s have a quick chat and get to the root of what your business needs this year to flourish on the web.
Feel free to email us at support@bluelightlabs.com or call us directly at 770 309 6480 for an introduction.
I am confident that our team could be a valuable asset for your business this year.
Looking forward to speaking with you