Discussion of strategies for supporting creative, cultural, arts entrepreneurs in increasingly digital economy. Presented to Serravles Museum and UPTec Porto. Also, in Lisbon at Catolica University.

1. PHOTO: Sofia Torrao
Art,
Culture, &
Markets
A Brave New
(Digital)
World
Alice Loy, PhD
Creative Startups

2. Connect, Engage
@createstartups
@aliceloy
@USEmbPortugal
#lisboa
#startups
#portugal

3. PHOTO: Sofia Tor

4. New Worlds

5. 1 in 3 unemployed
PHOTO: RAUL LIEBERWIRTH

6. 1 in 3 hungry

7. Old
Culture
Spain
Albuquerque
Entrepreneurship

8. Strategies
• Host conversations & engage via
social media
• Create entrepreneurial ecosystems
• Invest in creative/cultural
entrepreneurs
• Go deeper, not wider

9. “Cultural
entrepreneurship
allows a community
to take its unique
voice to the world.”
~ Regis Pecos, Cochiti Pueblo
"Empreendedorismo
cultural permite a
comunidade levar sua
voz única ao mundo. ”
~ Regis Pecos, Cochiti Pueblo

15. The brave sailor - entrepreneur
• Define entrepreneurship

16. “Cultural entrepreneurs are functional navigators
--skillful alchemists--combining aspects and
processes from multiple systems to create
cultural balance and improved livelihoods for
their families and communities.”
"Os empresários culturais são navegador funcionais
--alquimistas habilidosos--combinando aspectos e
processos de sistemas multiplos para criar equilíbrio
cultural e melhorar os meios de subsistência para as
suas famílias e as suas comunidades."

17. Creative Entrepreneurs =
Cultural Ambassadors
“Você tem que
começar de onde
você veio em
primeiro lugar.”
~ Jon Sims
“You’ve got to start
from where you
come from, first.”
~ Jon Sims

18. Innovation + Tradition

20. Centinela Traditional Arts, Chimayó

22. Centinela Traditional Arts:
Converting Visitors into Customers
“Over half our sales come through the Internet
– from Japan. Once tourists come here, tour
the shop, and see how beautiful our weavings
are, they stay customers forever.”
"Mais de metade das nossas vendas vêm de
através da Internet - do Japão. Uma vez que
os turistas vêm dela, visitar a loja, e ver como
bela nossos tecelagens são, eles ficam
clientes para sempre. "

23. Direct to Customer

24. Channel Options

28. Tunecor
e

30. music

31. Creative and Cultural Economy
Creative/Cultural
Clusters
Creative/Cultural
Entrepreneurs

32. Web
Developers
Creative
ClassesDesigners
Videographers
Photographers
Gaining A Competitive Position in
Creative Economy
Visual
Artists
Creative
Writers

33. Policy
Human
Capital
Markets
Support
Culture
Finance
Entrepreneur
Ecosystem

34. • Accelerator

36. Interactive Online Course

37. 5 Day
Deep
Dive

38. 40+ Mentors

39. Human Capital
•Increased knowledge and
skills among creative
community
•Startups launch with more
•expertise in technical
areas of business
Markets
•Connections to markets
through networks and
mentors
•Greater awareness of
market opportunities
beyond ABQ
Support
•Mentors’ ongoing
•600+ Hours of Mentoring for
creative entrepreneurs
•Network of creatives
supporting one another
Finance
•Angel and vc investors
attend CS “Pitch Day”
•Top Finalist raises follow on
funding from 10+ investors
•Increased awareness of
“fundability” of creatives
Policy
•Establishing ABQ Office of
Creative Industries, funded by
City of ABQ.
•Research on creative
industries funded by state
govt.
Culture
•Increased number of and
attendance at creative
economy events
•99u and CreativeMornings
presence in ABQ

40. Creative Startups Accelerator Key Outcomes 2014
Measureable
Before CS
Accelerator
After CS
Accelerator
%
Increase
Jobs Created
Full Time = 25
Part Time = 40
Full Time = 54
Part Time = 65
216%
163%
Investment Raised $22,000 $965,000 4,386%
Mentor Time
Contributed to Date
700 hours
Companies
Launched
10

41. Be yourself.
Everyone else is taken.
~ Oscar Wilde
Seja você mesmo. todo
mundo está tomado.
~ Oscar Wilde

42. “Unless communities can think about what
they have to offer themselves, they’ll either
get stuck trying to be what another place
already is, or be held back trying to be
something they used to be.”
~ Nate Berg
"A menos que as comunidades podem pensar
sobre o que elas têm para oferecera, elas ou vão
quer ficar presas tentdo ser o que outro lugar já é,
ou serão retidas tentando ser algo que
costumavam ser. ”
~ Nate Berg

43. PHOTO: Nelson Lourenço

44. alice@creativestartups.org
www.slideshare.net/aliceloy
www.aliceloy.com
www.creativestartups.org
@aliceloy
Facebook.com/createstartups
@createstartups
www.pinterest.com/createstartups/