Listened to this Wildfire webinar recently - 'How marketers succeed in a social world' - looking at the slides doesn't have the same affect as "listening" but non the less there are some slides that offer a lot of 'value' just by 'viewing' them. Enjoy!

1. How Marketers Succeed
in a Social World
Victoria Ransom Mike Volpe
Founder & CEO VP of Marketing
Wildfire HubSpot
@wildfireapp @mvolpe

2. Scared yet?

3. 86% of People Skip TV Ads
http://www.guardian.co.uk/media/2010/aug/24/tv-advertising

4. 44% of Direct Mail is
Never Even Looked At
http://en.wikipedia.org/wiki/Advertising_mail

5. Two Huge Developments Now Social
The “Spam” Filter is in Email
Social Inbox

6. Inbox Before 2011
Most Messages by Date
Flagrant Spam

7. Email Inbox Ranking – After 2011
Inbox After 2011
Things You Like
(People & Brands)
Things You Don’t Like
Or Don’t Know
(People & Brands)

8. That’s Some Scary Shiitake

9. We All Have an Addiction

11. Lazy Marketers Rely
on Advertising Buys

14. Renting / Outbound Building / Inbound
Advertising Blogging
Conferences / Events SEO
Paid Search / PPC Free Tools
Email List Rentals Social Media
Cold Calling Opt-In Email Lists

15. Your competition is NOT
who you think it is.

16. Social Media
is Only
One Piece

17. Bring All the Pieces Together
Social Media Search Engine
Marketing Marketing
Content
Marketing
Conversion Marketing
Lead Nurturing
Sales Support

18. SEO / Blogging
+
Social Media

19. SEO from 2000 to 2011
Ranking Algorithm:
f(n): Context + Authority

20. 97% more links
(for better rankings)
for companies
that have a blog.
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

21. 85% of web pages
have less than 7
inbound links
Source: SEOMoz.org

22. Content Makes You Interesting

23. 79% more
followers for companies
that have a blog.
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

24. 55% more
website visitors
for companies that blog.
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

25. Where is Search Going?
Where is search going?

26. Coming to SEO: Likes = Links
= =

27. SEO in 2011 and Beyond
Ranking Algorithm:
f(n): Context + Authority
+ Social Graph

28. The “Like” is Replacing
the “Link”

29. Lead Generation
+
Social Media

30. Social Media = Leads and Sales
Source: survey of hundreds of businesses: HubSpot.com/ROI

31. Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

32. Evolution of the Database

33. Branding
+
Social Media

34. Brand Brand Building
Building 1.0 1.0.
Hire an
agency
Your brand
comes out, all
perfect (and
sterile).
Flickr: jamesjyu

35. A Brand is What People Say It Is
A brand is whatever
people say it is.
Flickr: chelmsfordpubliclibrary

36. Grow brand by cultivation,
not control.

37. Promote All Feedback
http://www.microsoft.com/windows/social/

38. Promote All Feedback
www.ShowUsYourPizza.com

39. http://twitter.com/meaghano/status/1767991757

40. http://twitter.com/JetBlue/status/1768096120

41. Research
+
Social Media

43. Focus groups are dead.

44. Observe your customers in their
native environment.

45. We’ve got lots to think about…

46. Advice for the road ahead…

47. Stop thinking like
an advertiser.

48. Start thinking like a
publisher and socializer.

49. Commit
to the new
inbound
strategy.

50. Don’t dip your
toe in the water.

51. Jump in ALL THE WAY.

52. How can FACEBOOK
benefit Marketers?
36%
of fans say that since
92% of fans say that since
becoming a fan of a
becoming a fan of a given given brand their desire
brand they are more likely to buy from this brand
to recommend that brand has increased
to their friends
92% 90% Trust their
friends
# who trust
online ads
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
33%

53. 3
GROW
aspects of
successful ENGAGE
FACEBOOK MONETIZE
MARKETING
GROW grow
growGROW
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc. +1.888.274.0929

54. 1 Cross promotion
with newsletter
GROW
your
2 Cross promotion
EXISTING with website
AUDIENCE
3 Encourage fans to
spread the word
Wildfire Interactive, Inc. | @wildfireapp |
Wildfire Interactive, Inc. | +1.888.274.0929

55. ACQUIRE
FANS with facebook
Ads
75%
say they learned about
a fan page because of
an ad
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc.

56. ?
How to run
EFFECTIVE
facebook Ads
1. Give them a reason to click
2. Don’t drive people outside
of Facebook
3. Advertise to friends of fans
4. A/B Test & Keep it Fresh!

57. ADVERTISE TO FRIENDS OF FANS

58. Deals Contests
“ COMPANIES
RUN
that
Giveaways
CONTESTS
2 FANS
have x as many
”
as companies that don’t
Jupiter Research
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc.

59. ?
Check out
blog.wildfireapp.com!
How to run
EFFECTIVE
PROMOTIONS
Wildfire Interactive, Inc. | @wildfireapp |
Wildfire Interactive, Inc. |
+1.888.274.0929

60. 3
GROW
aspects of
successful ENGAGE
FACEBOOK MONETIZE
MARKETING
ENGAGE
engage
engageENGAGE
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc.

61. NEWSFEED
1. TELL fans what
2. ASK 3. TAP
into
YES
people’s
you want
them to do
NO
questions
YOUR
FANS
PASSIONS
Wildfire Interactive, Inc. | @wildfireapp |
Wildfire Interactive, Inc. | +1.888.274.0929

62. ASK QUESTIONS ASK for LIKES
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc. +1.888.274.0929

63. QUALITY > quantity
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929

64. ENGAGEMENT: CONTENT
How can SMBs
make their fan pages
BETTER
DEALS
ENTERTAINMENT
EXCLUSIVITY
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc.

65. 3
GROW
aspects of
successful ENGAGE
FACEBOOK MONETIZE
MARKETING
MONETIZE
monetize
monetize
MONETIZE
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929

66. MYSTERY COUPONS
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929

67. GROUP DEALS
Wildfire Interactive, Inc. |
Wildfire Interactive, Inc. | info@wildfireapp.com | +1.888.274.0929

68. IN STORE GIVEAWAYS
Wildfire Interactive, Inc. | @wildfireapp | | +1.888.274.0929

69. Thank You!
www.HubSpot.com
www. .WildfireApp.com
Victoria Ransom Mike Volpe
Founder & CEO VP of Marketing
Wildfire HubSpot
@wildfireapp @mvolpe

70. Q&A
Victoria Ransom Mike Volpe
Founder & CEO VP of Marketing
Wildfire HubSpot
@wildfireapp @mvolpe