1. Where Influence Meets Affluence™
Where Influence Meets Affluence™

2. Martini Straight Up
Reaching the
Most Valuable 90+ MM $100k + Spend Money
monthly uniques household income
Audience across US & Europe to Save Time
At the Point 1000 + At Work & Invite Only
niche sites publisher network
of Passion Play
To Drive Brand & DR High Impact Audience
solutions creative Targeting
Success
Where Influence Meets Affluence™

3. The Most Valuable Audience*
21% 70%
of U.S. of total U.S.
households HHI
26.2 2x 3.2x
hours spent more likely more spent
online weekly to buy on purchases
Simply put, consumers earning $100k+
Surf, Shop, Spend, & Share More Than Other Consumers…
*Source: IAB & Ipsos Mendelsohn, 8/11
Where Influence Meets Affluence™

4. Eager to Share the Message*
64%
Go out of their way to
tell friends, family &
colleagues about a
product 74%
Say a good ad is
worth talking about
*Source: Martini Media & WPP/Added Value Group, 6/11
Where Influence Meets Affluence™

5. Meet Martini Media’s $100k + Audience
$60,000, Mechanic $80,000, Analyst
Passion: Tennis Passion: Electronics
$40,000, Nurse $36,000, Admin Asst.
Passion: Cooking Passion: Museums
$100,000 HHI $116,000 HHI
$225,000, CEO $175,000, Sales
Single Single Mom
Passion: Cars Passion: Fashion
$225,000 HHI $175,000 HHI
$55,000, Mailman Retired Officer
Passion: Hiking Passion: Investing
$63,000, Owns Boutique $55,000, Teacher
Passion: Wine Passion: Travel
$118,000 HHI $335,000 Net Worth
Where Influence Meets Affluence™

6. Martini’s Publishers
Deep Reach Across the Web
Martini Media has built strong partnerships with publishers across a variety of passion points.
1000+ Invite-Only Long Tail Destinations Across Lifestyle and B2B Channels
90+MM Monthly Uniques*
News & Travel & Sports &
B2B Food & Wine Art & Culture Style & Design Autos & Tech
Finance Leisure Recreation
10.8M 31M 9.2M 12.4M 20.3M 4.6M 6.1M 13.5M
Uniques Uniques Uniques Uniques Uniques Uniques Uniques Uniques
*comScore + proprietary publisher data, 6/11
Where Influence Meets Affluence™

7. Benefits of Long Tail, Niche Media
Did You Know? 70% of display media dollars go to the short tail sites, yet Internet
users spend only 14% of their online time there*.
Passion:
Passion:
Passion: Golf
Passion: Wine
Outdoors Travel
Business Arts
Hiking Tech
Investing Fashion
Sports
Autos
Advertisers can reach Allows advertisers to Greater cost
the same type of begin a conversation with effectiveness,
audience with the online consumers while unduplicated targeted
same demographics they are exploring their reach and measureable
as that of the short tail passions on lesser-known lift in CTR
sites
Source: “Long-Tail Websites Boost Ad Efficiency,” eMarketer, March 2011
Where Influence Meets Affluence™

8. Marketing From the Inside Out
Martini Media leverages an array of solutions to reach specific audiences where
they are highly engaged. By judiciously targeting consumers in the long tail, Martini
Media creates a unique opportunity to generate mass impact by mobilizing the
core influencer groups that set everyone else in motion.
Our Audience Spreads the Message Across the Web
Where Influence Meets Affluence™

9. Custom Solutions to Drive ROI Down the Sales Funnel
• Long-Tail Content
AWARENESS • IAB Rising Stars (exclusively Martini)
• Custom Video
• Custom Creative Services
CONSIDERATION • Custom Content & Advertorials
• Incentives & Lead-Gen Data Capture
• User Polls & Surveys
PERSUASION • 1st Party Audience Data & Targeting
• mShare™: Social Sharing through Creative
SALES • Optimization of CPA goals
• Re-targeting Interested Brand Consumers
Where Influence Meets Affluence™

10. The Portrait Provides a Canvas for Creativity
Martini Media has exclusive rights to offer IAB’s Portrait
across select sites; it’s rich media at scale.
• Compared to standard ads, the Portrait is
noticed 2x as fast, and viewers look at it 4x
more often and 4x longer
• Consumers spend an average of 47
seconds more with an IAB Portrait ad
(236%) lift
300px
• Consumers play 24 seconds more of video X
1050px
(100%) lift
• At 300X1050 pixels, IAB Portrait integrates
the functionality of three applications,
granting users access without leaving the
page
• Site-level transparency
*Evolution of Digital Branding, IPG Media Lab w/Affectiva, Dynamic Logic, & AOL, 6/11
Where Influence Meets Affluence™

11. Reaching Your Audience Beyond Display
SOCIAL MOBILE VIDEO
Users Can Share their Favorite Ads with Friends via mShare Toolbar
mShare Brings Your Campaign Martini Media Delivers Your Martini Media Brings Your
to the Conversation Campaign Everywhere Campaigns to Life
Allows users to share the Ads they Martini Media delivers dynamic rich- Not only can Martini help to create
love across Facebook, Twitter & media on all types of mobile devices original video, but we can also provide
LinekdIn. with real-time reporting and access to unique distribution opportunities and
geo-targeted data. the ability to bring scale to your
Works with any existing flash banner campaign.
or custom unit. Selects in real-time, the appropriate
ad-serving partner based on the Custom Video
mShare toolbar is fully customizable; device type, publisher, and class of
buttons can be resized, or moved to media. In-Unit Video
any corner, or fixed in
place, depending on needs of Global Distribution
advertiser.
Where Influence Meets Affluence™

12. mShare
How mShare Functionality Can Increase the Reach of your Campaign.
Original Ad Seen on ValetMag.com
Emailed to a Friend Offer Shared on Twitter Offer Shared on Facebook
(Seen by 621 Followers) (Seen by 279 Friends)
Where Influence Meets Affluence™

13. Find Your Ideal Customer Across the Web
Demographic
Geo-Targeting Based on users’ registered
Find users in target DMAs demographic information
Conquest In-Market/Behavioral
Based on users’ expressed Based on past browsing
interest in competitors’ brands behavior/purchase history
Re-Targeting Contextual
Find users who have already Based on semantic content of web
expressed interest in your brand pages (cookie-less targeting)
Where Influence Meets Affluence™

14. Data, Intelligence & Learnings to Drive Performance
CAPTURE VALIDATE
• Place pixels on publisher sites and • Leverage qualitative audience data from
advertiser landing pages Crowd Science to prove fit
• Place cookies on users visiting sites • Leverage web-based audience data from
and ads comScore to prove fit
• Create robust audience profiles • Leverage verified offline audience data
from exelate to prove fit
• Leverage proprietary Martini Media 1st
party audience data to prove fit
REACH LEARN
• Engage your audience across Martini Media’s • Leverage weekly analytics to assess campaign
network of 1000+ sites performance
• Amplify the message by re-targeting • Leverage 3rd party findings from surveys and
consumers validated by online and offline data polls to address performance
• Expand the message across the web by • Optimize creative assets based on new learnings
targeting consumers validated by online and
offline data
Where Influence Meets Affluence™

15. Beating Out the Leading Media Portals
Marketing intelligence leader, comScore, verifies that Martini Media reaches 54.6 million unique visitors
monthly, far exceeding brand-name competitors in the digital space.
20,608
44,994
13,860
16,397
54,610
13,961
19,914
Total Unique Visitors (000) *comScore, 9/2011
Where Influence Meets Affluence™

16. Unparalleled Reach to the $100k+ Audience
Top
5%
Regardless of overall network
size, Martini Media has a high
propensity to attract users with
a HHI of $100K or more (top 5%
of all networks)
Index
134
Advertisers are 34% more likely
to find users with a HHI of comScore’s Composition Index UV for Martini Media puts it
$100K+ on Martini Media than
among the top 5 networks for reaching the $100k market at
they are to find them across the
internet as a whole work and play across the US – July 2011
Where Influence Meets Affluence™

17. We’re Passionate About Results
Driving Meaningful ROI for Over 350 of the World’s Leading Brands…
Where Influence Meets Affluence™

18. Featured Partner: IXI
IXI provides a comprehensive understanding of the nation’s financial position by integrating
multi-dimensional market and household insights into its platform. Their data comes directly
from the sources that collect financial information, such as brokerage firms and banks, as
opposed to survey-based data that can be unreliable and outdated.
Wealth Spending
- Total Assets (Credit & Debit Cards)
- Deposits
- Total Discretionary
- Investments
- By Category
Income
- Total Household Income
- Compensation Income/Wages
- Liquid (Disposable) Income
- Real Wage Growth
Credit/Liabilities
- Mortgage
- Cards
- Auto
- Capacity and Behavior
- Delinquencies Segments
- Mass Affluent
- Affluent
- High Net Worth
- Demographics/Lifestyle
Where Influence Meets Affluence™

19. IXI Products for Martini Media
IXI and Martini Media offer several products to target consumers based on various financial
measures:
WealthComplete Financial Cohorts Sophisticated Investors Income 360
Description: Description: Description: Description:
Estimate of consumers’ Segmentation system based Investors in margins, Estimates total income,
household-level total asset on estimated: assets, options and short positions including wages and income
wealth in tiers up to $25 income, spending, and generated from assets
million+ and their credit usage, plus
household-level deposit behavioral characteristics
wealth in tiers up to $250K+
Discretionary Spending Economic Cohorts Ability to Pay Economic Spectrum
Digital
Description: Description: Description: Description:
Estimate of spending after Segmentation system based Ranks consumers based on Combines income and
accounting for cost of living on estimated: income, their estimated ability to pay discretionary spending
and fixed expenses of life spending, and credit usage, their financial obligations estimates
plus behavioral
characteristics and geo-
demographics
Complete Product Segment Data: http://extranet.martinimedianetwork.com/JBobbin/IXI_SegmentCount_MM_July2011.xls
Where Influence Meets Affluence™

20. Featured Partner: eXelate
eXelate provides Martini with the ability to recognize the influencers on its network who fit
certain demographic characteristics, intend to purchase certain products or services, or
have particular interests.
Demographics Finance Interests
• Gender • Income Level • Sports
• Age • Usage of Assets • Hobbies
• Career • Entertainment
• Lifestyle
Intent – Auto Intent - Services Intent - Shopping Intent – Travel
• Type of Auto • Professional • Fashion • Domestic
• Manufacturer • Business • Home and Garden • International
• Model • Home Care • Mobile • Travel Services
• Personal • Personal Tech
Where Influence Meets Affluence™

21. Travel Online Outlook
54% of travelers 2X as many
relied on travelers turned to
websites to help mobile apps to
them select a choose a destination
destination in 2010 than 2009
27% visited travel 54% of leisure
review sites in travelers said they
2010, which is usually or always
almost one third book travel online,
more than in 2009 up from 49% in 2009
*Source: “2011 Consumer Trends: PhoCusWright – View of airlines worsens” TravelWeekly.com. July 25, 2011
Where Influence Meets Affluence™

22. The Martini Travel Audience
Almost 4X more likely* to have spent $7,500 - $10,000 online for travel in the
last 6 months
Over 2X more likely* to have played golf as a vacation
activity in the last 12 months
84% more likely* to have booked a vacation package online in the last 6 months
59% more likely* to have been a “heavy” international traveler in
the past 3 years
48% more likely* to have used a social media site in the last 30 days
*Than the overall online audience
Source: comScore 2011
Where Influence Meets Affluence™

23. Crowd Science Survey
As added value, Martini Media
will partner with Crowd Science
to create and analyze a brand
survey. This survey will run on
Martini Media publishers to
showcase how our audience
fits with the campaign.
Martini can work with a brand
to develop up to 5 questions
for the survey, or Martini can
create questions based on
campaign objectives and target
audience.
*Results may take up to 6 weeks upon completion and analysis
Where Influence Meets Affluence™

24. Vizu Real-Time Brand Study
Your campaign’s success is about more than click-through-rates.
More than ever before, advertisers need to be aware of how brands are
perceived by those who matter most: consumers.
With Vizu, your brand will have unparalleled real-time access to what your
prospects think about your brand. Vizu’s brand effect study allows you to
successfully optimize campaigns in real time.
Where Influence Meets Affluence™

25. Thank You
Alicia Molnar
Regional VP of Sales, East
Alicia.molnar@martini-corp.com
(908) 334 - 7918
www.martinimediainc.com
Join the Conversation
Where Influence Meets Affluence™

26. Appendix
Where Influence Meets Affluence™

27. Pollinators are Powerful*
4x 2x
As likely to buy a new As likely to spend more than
car in 6 months $1,000/year on technology
64% 74%
Go out of their way to
Say a good ad is worth
tell friends, family &
talking about
colleagues about a
product
*Source: Martini Media & WPP/Added Value Group, 6/11
Where Influence Meets Affluence™

28. Influence is More Widespread Today*
As social media puts the power to
influence at more fingertips than
ever, a new class of influencers
has evolved: Uber-Influencers we call “Pollinators”
*Source: Martini Media & WPP/Added Value Group, 6/11
Where Influence Meets Affluence™

29. Breaking Down Today’s Influencers*
Core group of Remaining 45% of
influencers are called influencers are
Pollinators Influentials
(act like bees, pick up (also generate immediate
information and spread to and sustaining impact on
reproduce) marketplace)
• Talk about/share opinions
20% of online users • Make recommendations to 45% of online users
Frequently/sometime others before purchasing Frequently/sometime
s do ALL • 1st to try a new product/service s do at least 2
actions: • Share opinions through social actions:
media and in online forums
• Blog
*Source: Martini Media & WPP/Added Value Group, 6/11
Where Influence Meets Affluence™

30. Why Pollinators Matter*
Influencers see brand experiences as a social affair.
Although Influentials and Pollinators both share brand experiences, Pollinators
play a disproportionate role in brand advocacy.
81% I go out of my way to 64%
A good brand is
recommend good
worth talking 65% 42%
products & brands to
about 31% 25%
my friends & family
I make sure 66% 73%
I consider myself
people know if I
60% social and well- 49%
have a bad brand
experience 47% connected 24%
I often tell friends 78% A good ad is 74%
about products that 73% worth talking 52%
interest me 48% about 27%
Pollinators Influentials General Population
*Source: Martini Media & WPP/Added Value Group, 6/11
Where Influence Meets Affluence™

31. Pollinators are First In Line for Big Ticket Items
Significantly more Pollinators intend to purchase in such categories as
travel & leisure, automotive, technology and luxury.
Pollinators Influentials General Pop
$3,450 $2,500 $500
Where Influence Meets Affluence™

32. Maximize Your Influence
ENGAGE AMPLIFY EXPAND
The Most Important Audience Your Brand Message Your Audience Reach
$100K+ HHI; Influencers and Retargeting maximizes Leverage Martini’s data to
Pollinators campaign KPIs bring scale to your campaign
Right Place & Time Sequential Retargeting 450+ Data Points
The sites they care about most; Continue the conversation with Martini knows what your target
when they are most engaged Martini users past the initial audience looks like and where
impressions to find them across the Web
Right Format
Custom integration and Click Retargeting Look-a-Like Reach
exclusive, high impact formats Bring back users who have Leverage Martini’s audience
already visited your sites profiles to find your ideal
customer
Where Influence Meets Affluence™

33. Market Validates the Importance of High HHI
“Affluent consumers are two times more likely to buy
consumer products and services and when they do, they
spend over three times as much as their less
economically fortunate counterparts.” -8/11
“Advertisers are increasingly less interested in buying
eyeballs by the ton than in focusing on very specific
groups of consumers.” -9/11
“As middle class shrinks, Procter & Gamble aims high
and low, requiring it to think differently about our product
portfolio and how to please the high-end and lower-end
markets.” -9/11
Where Influence Meets Affluence™