Alexandra Hart and Alexandra Zer

1. Alexandra Hart, Alexandra Zer KCB101

2. Introduction
 Bed sheets – “Snug as a Bug”
 Slogan – “Home and away from Home”
 Target audience 30-40 year old mothers with
young children
 Product targeted towards both genders
 Durable, Home, Comfort and Family themes

3. Scene 1
Advertisement Themes
Comfort Home
Connotation
Family
Signifiers
Children Tv Pajamas

4. Scene 2
Theme of durability
from jumping on the
bed
Emotional
connection, through
association of family
values and
homeliness
Fun and home
portrayed from both
left and right.

5. 8:30 PM
Scene 3
Advertisement Themes
Comfort Homeliness
Connotation
Comfort
Signifiers
Sleep Bedding Facial Expresion

6. 8:30 PM
Scene 3
•Likeable
•Similar to target
audience families
Character
Choice
•Creates emotional
attachment
Target Audience
Alignment
•Successfully
highlights the
product can fulfill
audience desires
Exploitation of
desires

7. Scene 4
 Title = connotations
of comfort and family
 Links brand and
advertisement to
product

8. Scene 4
 Green and Purple =
love, encouragement
and endurance
 Caterpillar = children
and storybooks
 This furthers the
consumers emotional
connection

9. Scene 5
 Highlights products
point of differentiation
 Concludes
advertisement