1.
Social Media Marketing
For Startups
@alimirza2k

2.
Social Media For Startups
1. Why use social media?
2. The ultimate challenge (Why do we fail)
3. ABC system for social media
4. How to create a basic social media plan
5. Simple $0 hacks for startups 
@alimirza2k

3.
@alimirza2k
1 – Why use social media ?

4.
@alimirza2k
1 – Why use social media ?

5.
1 – Why use social media?
@alimirza2k

6.
2 – The ultimate challenge
(why do we FAIL?)
@alimirza2k

7.
Quick Social media Survey
@alimirza2k

8.
Why do people use social media anyways ?
@alimirza2k

9.
Social media Is making us lazy ……
Do you think this TREND will stop ?
@alimirza2k

10.
@alimirza2k
The Ultimate Challenge

11.
@alimirza2k
3 - The Solution – ABC System

12.
@alimirza2k
BUT HOW …………………….. ?

13.
@alimirza2k
Attract
Build
Convert
Create a plan
Pick 1 – 2 channels
Post consistently
Attract Phase

14.
@alimirza2k
Attract
Build
Convert
Use images/videos
80/20 rule
Benefits NOT features
Consistency
START EARLY
Build (relationship) Phase

15.
@alimirza2k
Attract
Build
Convert
Ask
Engaged fans will convert
Incentives
Convert Phase

16.
@alimirza2k
4 - How to create a Social Media Plan ?
WHAT – is your business about ?
WHO – is your target audience ?
WHERE– is your target audience on social media ?
HOW - to connect / engage with the target audience ?
OR (What to post / tweet / share)

17.
7 Content Ideas For Startups (What to post)
1. Share your WHY
2. Talk about your team
3. Show off your product / MVP
4. Post about relevant events
5. Share your milestones
6. Talk about the community
7. Share industry news

18.
@alimirza2k
5 – Simple $0 hacks for startups 
a) Add to startup directories: www.submit.co
b) Twitter: follow & engage with the fans of competitors
c) Use your email signature
d) Answer questions on QUORA
e) OVER USE Google analytics
f) Build relationships with news journalists
g) Find emails addresses easily > www.emailhunter.co

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@alimirza2k
Google Analytics (Data is GOD)
…............ Where should I spend most of my time?

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@alimirza2k
Building relationships with news journalists
1 – Local events
• “RUN” into them and exchange business card
• Only pitch after they remember your name/startup
2 – Set up Google Alerts
• See who is talking about your niche
• Get daily updates & comment on their articles
3 – Use Twitter lists
• Add journalists & bloggers in a twitter list

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Example – Google alert WIN
Step 1 – Google alerts on right keywrods
Step 2 – Email the blogger / Journalist
Step 3 – WIN 
@alimirza2k

22.
@alimirza2k
Dark Truths About Social Media
- Pay to play
- FREE ONLY to start
- Requires hard work & time
- No short cuts
- ABT (Always be testing)
Social media is NOT optional

23.
@alimirza2k
Ali Mirza
ali@iSocialYou.com
www.iSocialYou.com