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@alimirza2k
Social Media Marketing
& Growth hacking
For Startups

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@alimirza2k
Social Media For Startups
1 - What is Social Media ?
2 - Why use Social Media ?
3 - Is Social Media the future or just BS ?
4 - Startups and social media
5 - Simple social media plan for early traction
6 - Finding & building relationships with news journalists
(Real life examples)
7 - 20min per day social media management
8 - Growth hacking for startups

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@alimirza2k
1 - What is Social Media ?
- Its Facebook, Twitter, Pinterest & LinkedIn
- Media for social interaction
- Real time communication
- Digital interaction between people
- Platforms for engagement and networking

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@alimirza2k
2 – Why use Social Media ?

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@alimirza2k
2 – Why use Social Media ?
THEN
NOW

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@alimirza2k
3 - Is Social Media the future ?

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@alimirza2k
3 - Is Social Media the future ?
Quick Social media Survey

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@alimirza2k
3 - Is Social Media the future ?
Why do people use SM anyways ?
Social Media Is Making Us Lazy ……
Do you think this TREND will stop ?

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@alimirza2k
4 – Startups & Social Media
Why should startups use SM?
- That’s where people are (Our potential users)
- Already talking about the problems we want to solve
- 2 way communication (TV / Radio is 1 way)
- Real time communication

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@alimirza2k
4 – Startups & Social Media
The Ultimate Challenge

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@alimirza2k
4 – Startups & Social Media
The Solution – Do what you do in REAL LIFE

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@alimirza2k
BUT HOW …………………….. ?

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@alimirza2k
5 - How to create a Social Media Plan ?
WHAT – is your business about ?
WHO – is your target audience ?
WHERE– is your target audience on social media ?
HOW - to connect / engage with the target audience ?
OR (What to post / tweet / share)

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@alimirza2k
BEST Practices for Early Traction
- START
- BE CONSISTENT (magic)
- USE VISUALS (Photos & Videos)
- START with 1 or 2 channels
- BUILD TRUST
- Follow 80/20 rule
- Focus on THEM
- Be human
- Talk about benefits (not features)
- BUILD RELATIONSHIPS (esp. with news journalists)
- Practice social listening
- Help first & then ask

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@alimirza2k
Content Ideas For Startups (What to post)
- Share your WHY
- Talk about your team
- Show off your product / MVP
- Post about relevant events
- Share your milestones
- Talk about the community
- Share industry news

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@alimirza2k
6 - Finding + building relationships with
relevant news journalists
1 – Local events
• “RUN” into them and exchange business card
• Only pitch after they remember your name/startup
2 – Set up Google Alerts
• See who is talking about your niche
• Get daily updates & comment on their articles
3 – Use Twitter lists
• Add journalists & baggers in a twitter list
• Engage on consistent basis

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Example 1 – Local + Personal relationships

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Example 2 – Google alert WIN
Step 1 – Google alerts on right keywrods
Step 2 – Email the blogger / Journalist
Step 3 - 

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@alimirza2k
7 - 20min per day social media management
1 - Update social media channels (5min)
• Use FREE tools like Hootsuite Or Buffer
2 - Listen + engage with relevant conversations (5min)
• Likes, Shares, RT & Comments
3 - Build relationships with news journalists (10min)
• Reply + ReTweet
• Comment on their relevant articles

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@alimirza2k
8 – Simple Growth Hacks for startups
Growth + Hacking
Growing
Increasing
Going up
Being tactical
Tracking
Experimenting
Growth hacking = Planned experiments with specific goal

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@alimirza2k
Homework before Growth Hacking
1 – Make sure you install analytics (Google Analytics)
2 – Have a “coming soon page”
3 – Email capture box (list building)
4 – Mobile friendly
5 – Branding
6 – Contacts us OR Email us page

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@alimirza2k
Growth Hack Experiment
(Lets get press coverage)
Steps Details
Hypothesis If we submit our startup to RIGHT blogs, they will cover us
Platform(s) Startup publications + blogs
Resource Myself
How long 2 week
How to measure Press article
Pass / Fail 2 articles
Process Submit our URL to startup blogs + publications
- Startup list
- Beta list
- Submit.co has 100s of directories

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@alimirza2k
Dark Truths About Social Media
- Pay to play
- FREE ONLY to start
- Requires hard work & time
- No short cuts
Social media is NOT optional

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@alimirza2k
Home Work - Lets Start TODAY!!!
- Embrace social media
- Create at least 1 or 2 social media channels
- Create a simple content plan
- Integrate social media into your startup
- Start sharing / posting / tweeting
- Believe & tell others that you are the BEST !!!

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@alimirza2k
Ali Mirza
ali@iSocialYou.com
www.iSocialYou.com