5. iPhone (1st Gen)
First released June 29, 2007
OS iPhone OS 1.0
Memory 128 MB eDRAM
Storage 4, 8 or 16 GB flash memory
Battery 3.7 V 1400 mAh Lithium-ion battery
Rear camera 2.0 MP
Display 3.5-inch screen
Discontinued July 15, 2008
6. iPhone 3G
First released July 11, 2008
OS iPhone OS 2.0
Memory 128 MB DRAM
Storage 8 or 16 GB flash memory
Battery 1150 mAh, 3.7 V Lithium-ion battery
Rear camera 2.0 MP with geotagging
Display 3.5-inch screen
Discontinued June 7, 2010
7. iPhone 3GS
First released June 19, 2009
OS iPhone OS 3.0
Memory 256 MB DRAM
Storage 8, 16 or 32 GB flash memory
Battery 1220 mAh,3.7 V Lithium-ion battery
Rear camera 3.0 MP with geotagging
Display 3.5-inch screen
Discontinued September 12, 2012
8. iPhone 4
First released June 24, 2010
OS iPhone OS 4.0
Memory 512 MB DRAM
Storage 8, 16 or 32 GB flash memory
Battery 1420 mAh,3.7 V Lithium-ion battery
Rear camera 5.0 MP
Display 3.5-inch screen
Discontinued September 10, 2013
9. iPhone 4S
First released October 14, 2011
OS iPhone OS 5.0
Memory 512 MB DDR2 RAM
Storage 8, 16, 32, or 64 GB
Battery 1430 mAh,3.7 V Lithium-ion battery
Rear camera 8.0 MP
Display 3.5-inch screen
Discontinued September 9, 2014
10. iPhone 5
First released September 21, 2012
OS iPhone OS 6.0
Memory 1 GB LPDDR2-1066 RAM
Storage 16, 32, or 64 GB
Battery 1440 mAh,3.8 V Lithium-ion battery
Rear camera 8.0 MP
Display 4.0-inch screen
Discontinued September 10, 2013
11. iPhone 5C
First released September 20, 2013
OS iPhone OS 7.0
Memory 1 GB LPDDR2-1066 RAM
Storage 8,16 or 32 GB
Battery 1510 mAh Lithium-ion battery
Rear camera 8.0 MP
Display 4.0-inch screen
Discontinued February 17, 2016
12. iPhone 5S
First released September 20, 2013
OS iPhone OS 7.0
Memory 1 GB LPDDR3 RAM
Storage 16, 32, 64 GB
Battery 1560 mAh Lithium-ion battery
Rear camera 8.0 MP
Display 4.0-inch screen
Discontinued March 21, 2016
13. iPhone 6
First released September 19, 2014[
OS iPhone OS 8.0
Memory 1 GB LPDDR3 RAM
Storage 16, 32, 64 ,128 GB
Battery 1810 mAh Lithium-ion battery
Rear camera 8.0 MP
Display 4.0-inch screen
Discontinued September 7, 2016
14. iPhone 6S
First released September 25, 2015
OS iPhone OS 9.0
Memory 2 GB LPDDR4 RAM
Storage 16, 32, 64 ,128 GB
Battery 1715 mAh Lithium-ion battery
Rear camera 12.0 MP
Display 4.7-inch screen
15. iPhone SE
First released March 31, 2016
OS iPhone OS 9.3
Memory 2 GB LPDDR4 RAM
Storage 16, 32, 64 ,128 GB
Battery 1624 mAh Lithium-ion battery
Rear camera 12.0 MP
Display 4.0-inch screen
16. iPhone 7
First released September 16, 2016
OS iPhone OS 10.0
Memory 2 GB LPDDR4 RAM
Storage 32, 128, or 256 GB
Battery 1960 mAh Lithium-ion battery
Rear camera 12.0 MP
Display 4.7-inch screen
17. iPhone 7 plus
First released September 16, 2016
OS iPhone OS 10.0
Memory 3 GB LPDDR4 RAM
Storage 32, 128, or 256 GB
Battery 2990 mAh Lithium-ion battery
Rear camera 12.0 MP
Display 5.5-inch screen
18. User Experience
No file manager compared to other phones
No Bluetooth connectivity with other smartphones
Best for photography
Best GUI-Easy Interaction
Siri - intelligent personal assistant
Bulit in Apps – For essentials
19. Marketing Strategies
Target Market:
Primary customer targets is the middle-upper income professional to
coordinate their busy schedules and communicate with colleagues,
friends and family.
Secondary consumer targets are high school, college and graduate
students who need one portable multifunction device.
20. Marketing Strategies
No commercial ads
Brand Awareness.
Ease-of-use.
Compatibility with iTunes and Mac/Apple Products for
upgradeability.
Creates a community of iPhone users
Avoid price wars
21. Sustainability
Manufacturing: Apple eliminated harmful toxins, including brominated flame
retardants (BFRs), lead, PVCs and mercury, from their products.
Recycling: Apple exceeded their goal of 70 percent worldwide recycling of their
products in 2010. They attempt to use recyclable materials in their products and
packaging where possible.
Product Use: All of Apple’s products exceed ENERGY STAR specifications. Products
labelled ENERGY STAR meet the requirements set forth by the U.S. Environmental
Protection Agency (EPA), which include standards for energy efficiency, energy savings
and quality of efforts. Apple has accomplished this by incorporating energy saving
features into its products.
22. Logo
Designed by Rob Janoff
According to Rob Janoff, the bite on the Apple logo was to really let people know that it was
an apple and not a cherry. The bite also played along with the computer buffs at that time
because it had a similar sound off to the word ‘byte’, a unit of digital information in
computing and telecommunication.
