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PRESENTATION #1: Beyond Vlookups: The Marketing Data Analytics Stack bySam Fonoimoana
KEY TAKEAWAYS:
-Which data to pass to which system to assure proper reporting
-What is a database and why is it useful?
-Which tools can you can use to build visualizations and reporting on top of your database
PRESENTATION #2: Using Google Tag Manager for Advanced 'Behavioral Based' Remarketing on Facebook By Chris "Mercer" Mercer
Takeaways:
-Using "Behavior Maps" to generate the "right message"
-Advanced targeting in Facebook to make sure you have the "right people"
-Tracking "Engagement Behaviors" to trigger the "right time"
17. UTAH DMC JOB BOARD
WELCOME DAVID MALMBORG
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#UTAHDMC
18. PURPLE, ALPINE
Digital Marketing Specialist
‣ Acquire new customers through PPC campaigns
‣ 2+ years digital marketing exp + Bachelor’s degree
‣ https://purple.com/careers
‣ One of the fastest-growing brands in Utah
#SLCSEM
#UTAHDMC
19. ENERBANK USA, SLC
Marketing Channel Manager -
Search & Social
‣ Develop and execute digital marketing plan
‣ 5+ years in digital marketing, bachelors degree
‣ https://recruit.hirebridge.com/v3/Jobs/JobDetails.aspx?
cid=7798&jid=421624
‣ Medical & 401k w/ match
#SLCSEM
#UTAHDMC
39. CHRIS MERCER
USING GOOGLE TAG MANAGER FOR
ADVANCED ‘BEHAVIORAL BASED’
REMARKETING ON FACEBOOK
CO-FOUNDER
MEASUREMENTMARKETING.IO
AUSTIN, TEXAS
TONIGHTS 2ND PRESENTER:
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#UTAHDMC