marketing plan

1. Marketing Plan
Procter and Gamble

2. Executive summery
 Procter and gamble, is multinational public company that was founded as a
consumer goods industry in 1837. The company is based in Cincinnati, Ohio,
US; as its headquarters and is headed over by CEO of the company that is Bob
McDonald.
 The main philosophy behind the successful progression of the company is that
besides cashing its global presence it focuses on every market segment which
does business for the company; no matter of which extent that business is of!
The mission statement of Procter and Gamble revolves around the standard
elevation of human lifestyle by introducing chains of modernized and superior
quality brands.

3. Procter and Gamble SWOT analysis
Strengths
• Procter and gamble have the highest ranking in the world’s consumer good
production means that they are at the top marketers in the world.
• They are strongly incorporated with the best sellers across the world especially
in US.
• The strategies made by the management are highly appreciated because of
strong managerial functions.
• Different types of innovations in the product are taken into functionality, which
is liked by the customers.

4. Weaknesses
• Non acceptance for the tag of being private manufacturing producer that faces
several bans associated to the countries in which they are present affect the
worldwide sales , as they are present around the world.
• Presence at online media is very weak and the quality of leadership is also not
up to the mark.
These are the weaknesses of company Procter and Gamble.

5. Opportunities
• The company has the opportunity to do online advertisements and have hold on
online media to achieve the goals.
• Incorporation of least interest in doing such projects which are not suitable for
the company and which directly affects the production.
• Company has the opportunity of purchasing different types of goods and to
acquire the producers to enhance the position of the company.
• The commodities produced by the company are sold directly to the company
instead of involving middlemen.

6. Threats
• The company may have chances of being privatized that affect the local growth
of the company.
• Across the world the customer-ship of the products by the company are
reducing especially in US.
• The strong competitors of the company are expanding their business by
purchasing assets and emerging in the blooming markets.

7. Who are competitors?
 Procter and Gamble has a very sensitive position in the local as well as the global market as it
has a number edged and direct competition with several companies having the top competitors
like;
 Kimberly Clark corporation
 Johnsen and Johnsen
 Uniliver
The competition is very tough among all of the mentioned companies and P & G; because of all
there business perspectives are in close figures to each other.

8. Objectives
The strategic objective of the company are as follows;
• Expanded share in the global market with 10 % increase ever year to achieve
the desires target.
• The bundling strategy development between the company and its acquisitions
to maximize the brand awareness of the company’s products.
• Incorporation of innovation to maximum extent to attain the desired standard
demanded by the customers.

9. • Insurance of availability of the P & G products on the market shelves as the
demand is often more than the supply.
• Development strategies formulation to raise the stock price of the company.

10. Marketing mix of P&G
Product
The company serves a versatile area of products; the major subdivisions being;
• Cleaning and food products based on coconut
• Personal cleansing and laundry products
• Health care products
• Laundry products related to hairs
These categories include hundreds of innovative products that are used in daily
routine.

11. • The main commercialized and most demanded products of the company
includes Head & Shoulders, Ariel, Joy, Olay, Pampers, Safeguard, Tide, Whisper,
Downy and Pantene. These mentioned products are often called ten pillars of the
company because of paybacks they gives to the company.
Price
• The company’s place is worldwide means that the company is serving its
products on the global scale in all of the major markets.
• The business units of the company are seven in number and are involved in
planning the strategic movements of the company.

12. • Market development organizations of the company are present in eight
locations around the world serving their basic role in local market regarding
product availably and sales there.
Promotion
• The company’s promotional strategies are very fine as it let the customer
follow the product through its promotional channel.
• The promotional channel of the company starts with electronic media,
following the same on print media along with the bill boards and sign boards.

13. Main strategies
1. Market Penetration
 The presence of the company as is clearly stated that it is worldwide but the
market penetration strategy of the company is aimed at raising the bar of the
company by strengthening it through attainment of major market shares than
the competitors. And this is preceded by providence of unique services, by
promoting the premium prices and increasing the sales per unit.

14. 2. Market Development
 The market development strategy of the company starts at the observation of
the market trends, most specifically those that are settled by the
competitors. The innovation is desired in this context to keep on introducing
the upgraded version of the company’s leading products; as the customer’s
attention gets diverted if the same tag of the product runs for a long time.
3. Diversification Strategy
 Diversification of the company is done by engaging more stakeholders along
with acquiring the local or international company to increase the company
assets as well as its global volume. The company’s acquisitions really mean to
increase the categories of the products hosted by the company.

15. Budget
 The company revenues as stated by the financial statement of the last year
are huge that is US$ 78.938 billion, while the operating income of the
company was US$ 16.021 billion.

16. Monitoring and Control
 The company trends are thoroughly monitored through the company’s
specified departments such as business units and market development
organizations. Market development organizations keep watching the market
segments and there trends, however business units specifies the appropriate
strategies.