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Alison Moore Business Training Advisor Kingston Maurward College
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A little more information: Fixed – independent of volume of sales Variable – dependent on volume of sales
 
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Marketing Strategy Value for money promotion

  • 1. Alison Moore Business Training Advisor Kingston Maurward College
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  • 15. A little more information: Fixed – independent of volume of sales Variable – dependent on volume of sales
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Notes de l'éditeur

  1. People – Staff and skills
  2. Marketing Strategy – spreadsheet VFM promotion – affinity partners, your suppliers, press releases – Cats example Ensure ‘true’ cost – ie time here is marketing/promotion/focus group – put a value on it
  3. VFM promotion – affinity partners, your suppliers, press releases – Cats example Ensure ‘true’ cost – ie time here is marketing/promotion/focus group – put a value on it
  4. Ensure ‘true’ cost – ie time here is marketing/promotion/focus group – put a value on it
  5. Use ref numbers to track; change landing page on website; use different email address (or phone number)
  6. A simple excel tool – happy to help you tailor to your business
  7. Reminder of defn fixed & variable
  8. All, including us sole traders need to remember our ongoing development – and tonight is a great example of a things which can help us; Pensions 50 – 249 staff 1/4/14 – 1/4/15; those with 30 to 49 staff between 1 August 2015 and 1 October 2015; while those with fewer than 30 qualifying workers must implement the scheme between 1 January 2016 and 1 April 2017. DWP.
  9. What does the elephant in the room cost your business?