Asera 2013 deck for Online programs & Webinars

1. Presentation for Aspera
Alison Rubino
National Dir. Digital Media
alison@gigaom.com

2. Weekly Channel Takeovers
1 Week Exclusive
Channel takeover
includes:
-100% SOV
-2 Weekly Sponsored
Posts
-Custom Site Skins
designed
Cost:
Cloud Channel 350K
impressions weekly $8K
weekly
Data channel 125K
impressions weekly $5K

3. Channel takeover includes 2 Sponsored Posts
(250 Words max)

4. Research
Underwritten
Research Report
 Custom research piece to
promote thought leadership.
 Editorially independent
research report created by a
GigaOM Pro analyst.
 Topic collaboration with
client, research edited and
produced by GigaOM Pro to
maintain quality standards.
 Includes underwriting credit
and logo, plus digital and
hardcopy distribution rights.
 Three-part Report option Examples:
provides more items for lead
generation programs. • Skype lead generation microsite: The Living Workplace
 Opportunity to leverage • Equinix Research Report: The Physical Cloud
GigaOM brand, analysis and
expertise. • Xirrus tablet computing lead gen Report: The Future of WiFi in the Enterprise

5. Analysts Roundtable Webinars
GigaOM will provide the following as part of this turnkey virtual
event:
 Opportunity to generate high  Prepare slides, design and host event registration page and presentation
quality leads, build console.
branding, and expand
thought leadership  Moderate discussion, create audience poll questions and host audience Q&A.
 GigaOM Pro produces and  Create video archive of event for client to enable post-event lead generation.
hosts the entire roundtable
event, including registration  Promote live event to GigaOM audiences.
and promotion  Sponsored Post on GigaOM.com – 5.5 million monthly unique readers.
 We work with client to define  Social media promotion on GigaOM Pro Twitter, Facebook, and LinkedIn
the topic interest; select channels.
GigaOM Pro analysts to
serve as expert  Email and newsletter promotion to 20,000+ GigaOM Pro subscribers.
 GigaOM Pro Analysts  Generate 250-500 leads per event. $25K per webinar
moderate and participate on
panel, along with a subject Your
matter expert from the client
Expert
Here
Example: Rackspace Webinar #3 of 5: Creating the Cloud-Ready Enterprise

6. Clients
Our Clients
The biggest
companies in the
technology industry
recognize and want
to be associated with
GigaOM news,
research & events.
Source: GigaOM Internal
Your
Logo Here

7. 2013 Pricing 7
Element Details Price
1 Week Data Channel takeover 1 week
100% SOV, 2 Sponsored Posts & Custom Skins $5K
sponsorship
1 Week Cloud Channel takeover 1 week
$8K
100% SOV, 2 Sponsored Posts & Custom Skins sponsorship
GigaOM Webinar – “Live Analyst Briefing Flat Rate per
$25K
Cocktail Party or Prime-Time event
Total $38K
Discounts
available for
Grand Total programs over
$30K