1. How the internet is transforming real estate

3. This is real estate 2009!

4. The web is central to real estate in 2009!

5. NZ: Media usage – searching for property

6. … newspapers are history!

8. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth

9. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property

10. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 110,000 listings – 168,000 sessions per week

12. The web is critical in real estate marketing - Over 1,000,000 sessions of searching per week.. 34% up on same period last year

13. ..early signs of seasonal pick up – the web provides a critical lead indicator

14. To match increase searching – more listings coming onto the market

15. Specific data on the apartment market..

16. Rich / comprehensive property information

17. Property information at your finger tips

18. 1,528,000 properties in NZ

19. Every property has a web page

21. What are they looking for?

22. Google Maps – real estate

23. Address Accurate pricing Large images / high quality images Maps Get the basics right!

24. Richer and richer information

25. Email alerts – first impressions count!

26. Your listings – for your client and for you

27. Featured listings

28. Featured listings – cost effective advertising Negotiation Auction Listing # UPH10354 PO081104 Price range: $700k - $1m $750k - $850k Listed: 21 Nov 21 Nov 4,114 page views in January with a featured listing 232 page views in January 17 times more views

29. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers

30. Buyers - call to action

34. Courtesy of Business 2.0 How to be found on Google!

35. The power of links

36. To be found you need to be online

37. Part 1: Find yourself on Google

38. Free profile page – linked to your listings

39. Sell yourself!

41. Login / sign up / profile yourself

42. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate

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